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“票趣多”平台正式发布,以“票根经济”激活十五运体育消费
Group 1 - The core viewpoint of the articles emphasizes the importance of sports as a driver for economic growth and the development of a sports consumption ecosystem in Guangzhou, particularly with the upcoming 15th National Games [1][3] - Guangzhou's sports consumption scale is projected to reach 63.1 billion yuan in 2024, positioning it among the top cities in China [1] - The "Guangzhou Sports Strong City Construction Plan (2024-2035)" outlines three main goals: establishing an international sports consumption center, an international bay area sports center, and an international sports event center [1] Group 2 - The collaboration among the Guangdong-Hong Kong-Macao Greater Bay Area to host the National Games is seen as a new attempt to deepen reform and open up, as well as a practice of innovative development under the "One Country, Two Systems" framework [2] - Experts suggest that Guangzhou should leverage the National Games to optimize and integrate sports venues and transportation facilities across the Greater Bay Area, enhancing the organization and service capabilities for international events [1][2] - The sports industry is experiencing unprecedented development opportunities, with companies like Zhujiang Sports leveraging their experience from major events to enhance their service offerings and innovate in sports consumption [3]
珠江文体“票趣多”平台发布 以“票根经济”激活消费
Xin Hua Cai Jing· 2025-08-29 06:45
新华财经广州8月29日电(记者吕光一)28日"推进体育产业创新融合发展,助力体育强市建设研讨 会"在广州举办。期间,珠江股份旗下珠江文体发布"票趣多"平台,旨在以文体票务为纽带,激活旅 游、商业、餐饮等全链条消费,形成"一场赛事带活一片区域、一个IP激活一串消费"的乘数效应,为广 州建设国际体育消费中心提供企业实践样本。 7月,《广州市体育强市建设规划(2024—2035年)》(下称规划)正式印发,明确提出建设"国际体育 消费中心、国际湾区体育中心、国际体育赛事中心"三大目标。广州市体育局副局长赵灵峰在会上指 出,2024年广州体育消费规模达631亿元,位居全国前列。未来广州将以此规划为引领,增强体育产业 动能,创新消费场景与模式,深化"体育+"融合,构建现代体育产业体系。 作为国家体育产业示范单位,珠江文体在体育场馆运营、赛事组织、智慧体育应用等方面积累了丰富经 验和资源,业务覆盖全国10个省市30余个场馆项目。"当前,我们正全力推进从'场馆空间运营'向'体育 内容创造'的高质量转型。"珠江文体董事长周星星表示。 (文章来源:新华财经) 珠江实业集团董事长郑洪伟在会上表示,珠江实业集团作为广州市属国企,积极 ...