深耕福建大本营，文商旅深度融合转化省域消费红利 春节期间，在东百集团的大本营，福建省商务厅联动十地市、打造百大特色消费场景、动员万家商户参 与并开展了超1500场促消费活动，春节假期全省累计接待游客同比增长25.8%。其中，福州市发放千万 级消费券及实行地铁公交免费政策激发经济活力，春节期间全市非星级饭店累计接待入住176.7万人 次，同比增长4.5%，并位列抖音团购城市消费力全国TOP5与同程旅行全国"年味儿游" TOP2城市。这种 巨量的消费活力为东百集团提供了深厚的增长土壤。 东百集团顺势而为，在全城文旅热潮带动下，将城市核心商业与历史文化街区这两张文旅高光名片实现 流量变现。在毗邻"三坊七巷"的东百中心，引入火爆全网的英歌舞巡游和小丑戏剧等活动，实现传统与 现代的文化交互，实现春节客流同比大幅跃升41%，稳居地标核心地位。 2026年"史上最长春节假期"期间，文旅消费需求井喷，加之各地商务部门深入组织开展"乐购新春"春节 特别活动，彻底点燃了全国文旅与消费市场的热情，成功带动群众消费热情，全国消费市场规模创历史 新高。 作为聚焦现代生活消费和物流领域的基础设施提供商和运营商，在春节9天超长假期中，东百 ...

Core Viewpoint - Dongbai Group reported steady growth in revenue and net profit for the first three quarters of 2025, driven by strong performance in both retail and logistics sectors [1][2]. Group 1: Financial Performance - For the first three quarters of 2025, the company achieved operating revenue of 1.359 billion yuan, a year-on-year increase of 2.34%, and a net profit attributable to shareholders of 88.048 million yuan, up 3.04% [1]. - In the third quarter, the company recorded operating revenue of 430 million yuan, reflecting a year-on-year growth of 7.52%, and a net profit of 16.4912 million yuan, which is a 5.89% increase compared to the same period last year [1]. Group 2: Retail Business Development - The retail sector showed resilience, with Dongbai Commercial achieving main business revenue of 1.15 billion yuan in the first three quarters, and 360 million yuan in the third quarter, marking a year-on-year growth of 5.84% [2]. - The company has integrated quality commercial resources in culture, commerce, and tourism, creating diverse and immersive high-quality service consumption scenarios, enhancing customer experience [2]. - The "Fuqing Dongbai Liqiao Ancient Street" project attracted nearly 15 million visitors from January to July 2025, with both foot traffic and sales increasing by over 30% year-on-year [2]. Group 3: Logistics Business Performance - The logistics segment achieved revenue of 128 million yuan in the first three quarters, representing a significant year-on-year growth of 29.21% [4]. - The company has completed 11 quality logistics projects with a total construction area of 1.1 million square meters, which are expected to enhance rental income as they become operational [4]. - Dongbai Logistics has established a strong client base across various sectors, including e-commerce and fast-moving consumer goods, enhancing business stability and resilience [4]. Group 4: Leadership and Strategic Initiatives - On October 20, 2025, He Xiangguo joined Dongbai Group as Vice President, bringing over 20 years of experience in commercial retail and management [3]. - The company is actively pursuing asset securitization innovations to optimize its capital structure and enhance operational efficiency [4].