Investment Rating - The report assigns a "Buy" rating for Lukfook Holdings (00590.HK) for the first time [1]. Core Insights - Lukfook Holdings is a leading jewelry retailer in Hong Kong and mainland China, with a significant recovery in same-store sales and expansion into overseas markets [8]. - The company has established a comprehensive multi-brand matrix, including Lukfook Jewellery, King Fook, Heirloom Fortune, Goldstyle, Lukfook Joaillerie, and Love LUKFOOK JEWELLERY, catering to various consumer segments [8]. - The report forecasts a steady recovery in performance from FY2026 onwards, with projected net profits of HKD 1.52 billion, HKD 1.73 billion, and HKD 1.93 billion for FY2026, FY2027, and FY2028, respectively, reflecting year-on-year growth rates of +39%, +13%, and +12% [8]. Summary by Sections Company Overview - Lukfook Holdings is a prominent jewelry retailer in Hong Kong and mainland China, listed on the Hong Kong Stock Exchange since 1997. The company has expanded its brand matrix and currently operates over 3,100 retail points globally [13][8]. - For FY2025, the company reported total revenue of HKD 13.34 billion, a year-on-year decline of 13.0%, and a net profit of HKD 1.1 billion, down 37.8% year-on-year [13][8]. Multi-Brand Matrix - The company has developed a multi-brand strategy that covers various segments of the jewelry market, enhancing its market share and competitiveness [44]. - The core brand, Lukfook Jewellery, focuses on the mass market, while King Fook targets the high-end segment. Other brands cater to niche markets, ensuring a broad consumer appeal [44]. Financial Performance - The report highlights a recovery trend in financial performance, with FY2026H1 revenue reaching HKD 6.843 billion, a year-on-year increase of 25.6%, and a net profit of HKD 619 million, up 42.52% [24][23]. - The company’s gross margin improved significantly, reaching 33.1% in FY2025, an increase of 5.9 percentage points year-on-year, primarily due to rising gold prices [25][30]. Market Expansion - As of March 2025, Lukfook Holdings operates in 11 countries and regions, with a total of 3,287 stores, including 3,179 in mainland China [63][64]. - The company plans to enter three new countries and add 50 overseas stores over the next three years, with 20 new stores planned for FY2026 [63][64].