Core Insights - The eighth China International Import Expo (CIIE) has commenced in Shanghai, showcasing the theme "Silk, Let the World Understand Jiangnan" through the participation of Taihu Snow, a representative of the Suzhou silk industry [1][2] - Taihu Snow's participation highlights the transformation of cultural value into market competitiveness, with a significant increase in net profit and a notable rise in live e-commerce revenue [1] Company Performance - Taihu Snow reported a net profit of 25.57 million yuan for the first three quarters, a substantial increase of 100.66% compared to 12.74 million yuan in the same period last year [1] - The company's live e-commerce revenue grew by over 117% [1] Product Innovation - The exhibition features four product series that form the company's brand innovation matrix, including a silk gift box that combines vinyl music with silk texture, and accessories that transform traditional auspicious patterns into trendy items for younger consumers [1][2] - The "马上有福" series of new products was launched, featuring lightweight cultural products designed with modern interpretations of auspicious symbols [2] Brand Strategy - Taihu Snow emphasizes its brand proposition "The world's silk looks to China, and China's silk is in Suzhou," reflecting its international influence and strategic market expansion [2] - The company is building a complete ecosystem that includes the revitalization of intangible cultural heritage, product innovation, capital empowerment, and global dissemination [2] Cultural Significance - The exhibition serves as a bridge connecting traditional craftsmanship with modern markets, allowing Chinese brands to gain global recognition [3]