小城的逆袭：3倍增长背后的"错位竞争" 当北上广深占据传统流量时，大理、西双版纳、湛江等特色小城正在开辟新赛道。大理白族三道茶体验 课预约排到春节后，西双版纳的雨林徒步项目外国参与者占比达45%，湛江硇洲岛的珊瑚礁研学游更出 现欧美家庭"包岛"现象。这些城市把握住两个关键：非遗活化（将剪纸、扎染等变成可参与课程）和场 景再造（把普通渔村变成影视取景地）。某旅游平台数据显示，小城游客平均停留时间达4.3天，是大 城市的2倍。 ##"入境礼包"的蝴蝶效应 各地政府精心准备的"文化盲盒"正在产生奇妙的化学反应。苏州把评弹演出搬进古镇茶楼，成都让游客 用VR技术"穿越"到三国时期，西安则推出"考古专家带你看文物"特别路线。这些创新让"China Experience"从名词变成动词——数据显示，参与文化体验的外国游客复购率高达62%，他们最常分享的 关键词是"authentic"（真实）和"interactive"（互动）。 当伦敦游客在成都菜市场学砍价，当巴黎夫妇为哈尔滨早市豆浆油条写美食博客，这些鲜活场景比任何 宣传片都有说服力。入境游火爆的本质，是世界对中国生活方式的集体好奇。或许正如一位德国游客在 社交媒体所 ...

正如中国传媒大学教授杨红所言，"旅游是展示非遗活态特征的最佳渠道"。各地正是找准了文化与旅游 的契合点，让非遗从"被观看"变为"可参与"。这种"不打扰式"的活化，既保留了古城的原真性，更让各 地非遗获得了持续的曝光度。 差异化深耕，更让各地文旅跳出"千城一面"的困局，绽放"各美其美"的独特魅力。漳州古城以布袋木偶 戏、歌仔戏为亮眼特色；泉州深耕"南音+世遗"底蕴；福州主打"闽剧+福州评话"的闽都风情；泰宁古城 则将梅林戏、泰宁山歌、客家擂茶等43项非遗"请出深闺"，让乡土文化浸润街巷。各地立足本土文化根 脉，深挖独有非遗资源，以"一地一特色"筑牢文旅辨识度，既让地域文化符号愈发鲜明，更让八方游客 在行走间感受文化的多元与厚重。 元旦假期，漳州古城闽南红砖古厝的窗台上，布袋木偶戏惊喜亮相，引得游客纷纷举着手机抓拍，叫好 声此起彼伏。而此前不久，泉州中山路百年骑楼的窗台同样化作舞台，南音、提线木偶轮番上演，一曲 《爱拼才会赢》响起，闽南人瞬间"DNA动了"，楼下游客仰头驻足，与窗台上的歌手齐声合唱，酣畅 快意的歌声感染了整条西街。各地以"小而美"的巧思活化利用古城空间，让非遗在街头巷尾的烟火日常 里活了起来、火了 ...

同期上线的德钦县特别文化活动，为园区添雪域风情。《梅里锅庄》《故乡的弦子》等民族歌舞展演、唐卡非遗展示接连开展，生动展现德钦特色民族文 化，实现跨区域文化交流，丰富园区多元文化内涵。 2026年元旦假期，深圳锦绣中华·民俗村以"非遗迎新"为核心，推出系列多元文化活动，点燃假日旅游热潮，成为市民游客新年出游的热门之选，园区全天 人气高涨，喜庆氛围浓厚。 假期里，全新"印象中国·京剧沉浸街区"惊艳亮相，成园区人气亮点。街区聚焦京剧非遗，将数字交互、戏服体验、戏曲文创与沉浸式打卡融入游览动线， 摒弃传统观演模式，京胡、锣鼓声中经典唱段轮番上演，生旦净丑数字光影与游客近距离互动，让大家在游玩中感受京剧魅力。 夜幕降临，新春非遗灯会璀璨登场。主环道上各类主题灯组依次铺展，《非遗大湾区》《骏马奔腾》等非遗主题灯组，搭配故宫文化IP灯组，将传统纹样、 非遗元素与现代灯光技术相融，结合夜间演艺、NPC互动，打造可观可游可拍的夜间消费场景，尽显新年喜庆。 元旦假期，锦绣中华白天民族演艺轮番上演，夜晚灯会演艺交织，打造全天候游览体验，吸引亲子、年轻及国际游客纷至沓来。景区相关负责人表示，新业 态落地与多元文化叠加，既提升游客体验 ...

史，是扬正压 邪、吉祥平安的 文化象征。2025 年中央广播电视 总台春节联欢晚 会上，来自揭阳 普宁的南山英歌 队、富美青年英 歌队组成表演方 阵激情起舞，以 刚劲舞姿演绎中 华儿女的豪迈与 洒脱。相关短视 频"霸屏"各大社 交平台，在海内 外大放异彩、圈 粉无数。此次文 明集市上，普宁 顺势带来一系列 英歌舞盲盒文 创，产品将传统 普宁非遗焕新， 英歌舞盲盒圈粉 文明集市｜文明 集市县域行①_ 南方+_南方plus 12月19日至28 日，广东首个以 文明实践为基底 的文明集市促消 费系列活动在广 州北京路商圈举 办。揭阳普宁携 非遗文创、特色 农产品、民俗IP 等核心资源参 展，以"非遗活 化"为主题，为 广州消费者带 来"看得见、尝 得到、带得 走"的粤东特色 风物盛宴。 普宁英歌作为潮 汕文化的标志性 符号，迄今已有 300多年传承历 生出廿四味草粿 等周边产品，实 现"老记 忆"与"新消 费"的深度融 合。 现场还展出了南 溪水乡特色农产 品。南溪镇大陇 村的"大陇淮 山"依托红土质 种植优势，经科 技赋能打造种植 示范基地，亩产 达3000斤，2023 年净产值约200 万元，联农带农 超200 ...

Core Viewpoint - The integration of traditional craftsmanship with zero-carbon technology is essential for the survival and development of heritage crafts in the contemporary era, as highlighted by Beijing Jinyu Group's initiative to create a "zero-carbon factory" [1][4]. Group 1: Strategic Transformation - The decision to establish a "zero-carbon factory" represents a disruptive strategic transformation driven by macro trends, including China's dual carbon goals and related policies that necessitate the transition of high-energy-consuming traditional manufacturing [4]. - The internal need for revitalizing heritage crafts is emphasized, as traditional techniques must adapt to modern environmental standards to survive and thrive in contemporary society [4]. - The combination of "heritage" and "zero-carbon" significantly enhances the brand value and market competitiveness of Jinyu's glass products, opening up broader market opportunities in high-end cultural creation, green architecture, and cultural tourism [4]. Group 2: Technical Challenges and Solutions - The core principle during the zero-carbon transformation is to maintain the essence and quality of the craftsmanship while innovating external technical methods [5]. - The strategy involves preserving traditional kiln structures while implementing efficient flue gas treatment and photovoltaic systems to achieve zero carbon emissions, likened to equipping ancient kilns with "environmental lungs" [6]. - The quantification of "fire control" is identified as a major technical challenge, which has been addressed by integrating temperature sensors into key kiln positions to digitize the firing process, thus combining traditional expertise with modern data [6]. Group 3: Future Goals and Vision - The company aims to establish a benchmark for the green transformation of traditional heritage industries and achieve a sustainable integration of culture, commerce, and tourism [7]. - Plans include annual zero-carbon factory certification and the development of high-value "zero-carbon + heritage" educational services, expanding the park's role from a production base to a green cultural experience destination [7]. - The vision is to create a virtuous cycle of "green investment—brand enhancement—market expansion—revenue feedback," ensuring sustainable funding and development for both zero-carbon initiatives and heritage preservation [7].

Core Viewpoint - The article discusses the successful activation of the intangible cultural heritage of "finger ink" in Shenzhen, highlighting its integration into community and commercial spaces, thereby creating new pathways for contemporary survival and cultural engagement [2][4][41]. Community Engagement - The community exhibition featured over 60 works themed around significant anniversaries, such as the 104th anniversary of the founding of the Communist Party and the 47th anniversary of the reform and opening-up policy, fostering a unique dialogue space [7][10]. - The event was organized by the Shenzhen Public Cultural Promotion Association, emphasizing grassroots cultural transmission [11]. Commercial Integration - The exhibition transitioned to the Luohu commercial area, transforming shopping spaces into cultural corridors, where visitors could engage with finger ink artworks and participate in hands-on experiences [14][18]. - A zero-basics experience zone allowed citizens aged six and above to try finger ink, indicating a successful blend of cultural consumption within commercial settings [15][33]. Methodological Innovation - The 42-day experiment showcased a clear methodological innovation: in community settings, deep experiences through "lectures + creation" reinforced cultural identity, while in commercial spaces, "display + interaction" expanded the reach of cultural dissemination [26][28]. - This dual approach created a closed loop, transitioning finger ink from a cultural symbol to a lifestyle element [29]. Strategic Vision - The finger ink art form, included in Shenzhen's intangible cultural heritage list in April 2021, is undergoing modernization in its transmission methods, utilizing multimedia presentations and interactive teaching [35][36]. - The series of activities transcends ordinary art exhibitions, serving as an innovative case study for urban civilization cultivation, demonstrating the integration of traditional cultural resources with modern urban functions [40][41]. - The activities reached over 12,000 participants, marking a successful experiment in breaking cultural boundaries and providing a model for the modernization of other traditional cultures [42].

Core Insights - The eighth China International Import Expo (CIIE) has commenced in Shanghai, showcasing the theme "Silk, Let the World Understand Jiangnan" through the participation of Taihu Snow, a representative of the Suzhou silk industry [1][2] - Taihu Snow's participation highlights the transformation of cultural value into market competitiveness, with a significant increase in net profit and a notable rise in live e-commerce revenue [1] Company Performance - Taihu Snow reported a net profit of 25.57 million yuan for the first three quarters, a substantial increase of 100.66% compared to 12.74 million yuan in the same period last year [1] - The company's live e-commerce revenue grew by over 117% [1] Product Innovation - The exhibition features four product series that form the company's brand innovation matrix, including a silk gift box that combines vinyl music with silk texture, and accessories that transform traditional auspicious patterns into trendy items for younger consumers [1][2] - The "马上有福" series of new products was launched, featuring lightweight cultural products designed with modern interpretations of auspicious symbols [2] Brand Strategy - Taihu Snow emphasizes its brand proposition "The world's silk looks to China, and China's silk is in Suzhou," reflecting its international influence and strategic market expansion [2] - The company is building a complete ecosystem that includes the revitalization of intangible cultural heritage, product innovation, capital empowerment, and global dissemination [2] Cultural Significance - The exhibition serves as a bridge connecting traditional craftsmanship with modern markets, allowing Chinese brands to gain global recognition [3]

Core Viewpoint - The article discusses the revitalization of traditional culture into an industrial IP through the development of the Daizhou Huangjiu industry in Shanxi Province, highlighting its historical significance and future growth potential [1][3]. Industry Development - The Daizhou Huangjiu industry aims to establish itself as a "world-class specialty wine region" and "hometown of Huangjiu" in China, leveraging the opportunities presented by the construction of specialized towns in Shanxi Province [2][6]. - In 2022, Daizhou Huangjiu was recognized as one of the first ten provincial key specialized towns in Shanxi, prompting the county to implement various supportive policies to encourage enterprise growth and market expansion [6][7]. Historical Significance - Daizhou Huangjiu has a rich history, originating from the Yangshao culture, flourishing during the Han and Tang dynasties, and becoming renowned in the Song and Yuan dynasties, earning the title of a typical representative of northern Huangjiu [3][6]. - The "Daizhou Huangjiu Production Technique" was included in Shanxi's intangible cultural heritage list in 2011, and a geographical indication trademark was registered in 2024, showcasing its cultural and regional significance [3][6]. Economic Growth - The number of market entities in the Daizhou Huangjiu specialized town doubled from 102 to 208, while the number of Huangjiu production enterprises increased from 27 to 68, reflecting a growth of over 150% [7]. - Total production capacity surged from 18,000 tons to 130,000 tons, a 620% increase, and annual output value rose from 120 million yuan to 551 million yuan, marking a 360% growth [7]. Innovation and Collaboration - The county promotes a "company + cooperative + farmer" model for raw material base construction, encouraging farmers to cultivate 10,000 acres of millet [9]. - Collaborative agreements have been established with various regions, including a strategic partnership with the Fenyang production area and a cooperation agreement with Shaoxing City, enhancing regional synergy and development [10]. Future Goals - The county aims to achieve a comprehensive output value of over 1 billion yuan by 2025 and exceed 2 billion yuan by 2027, establishing itself as a leading Huangjiu brand and a distinctive industrial town [10].

Group 1 - The article highlights the innovative expression of traditional Tibetan culture, showcasing how it is being integrated into modern life through various artistic forms [1][15] - The "Hello Tibet" theater in Beijing features a cultural showcase that allows audiences to experience Tibetan culture without traveling to Tibet, combining traditional performances with contemporary elements [3][5] - Young individuals, particularly from the "90s" and "00s" generations, are leading efforts to modernize and promote Tibetan culture, focusing on unique program formats and community engagement [5][7] Group 2 - The article discusses the transformation of historical sites in Lhasa, such as the Jibengang Art Center, which has been renovated to serve as a public art space while preserving its cultural heritage [9][11] - The community's involvement in the preservation of cultural artifacts, such as the donation of over 2,800 "scraps" by a local resident, illustrates the growing connection between the art center and the surrounding community [13] - The revitalization of traditional Tibetan culture through innovative integration enhances the recognition and appreciation of this heritage among younger generations [15]

Core Insights - The tourism sector in Guangxi is experiencing significant growth, with total visitor numbers increasing by 10.7% year-on-year and total spending rising by 12.4%, exceeding 560 billion yuan, highlighting the importance of cultural and tourism consumption as a key driver of economic growth [1] - A series of policies, including the "Guangxi Tourism Year" initiative and various promotional activities, have been implemented to stimulate consumer spending and enhance the integration of culture and tourism with other industries [1][2] - The night economy and inbound tourism are emerging as new growth highlights, with inbound overnight visitors reaching 904,400, a 75.1% increase, and total spending from these visitors amounting to $331 million, a 77.5% increase [2] Policy Initiatives - Guangxi has launched 12 policies to activate consumer potential, including a three-day ticketing system for scenic spots and cultural benefit cards, alongside 22 themed activities to promote tourism [1] - The "Vibrant Night Guangxi" carnival and the introduction of an official IP character have contributed to the rise in nighttime cultural and tourism consumption [2] Market Environment - The consumer environment is improving, with a 13.5% decrease in tourism complaints compared to the previous year, indicating effective measures against issues like "unreasonably low-priced tours" [2] - The promotion of intangible cultural heritage and smart services has further stimulated consumer spending, with significant participation in related events and the development of a smart tourism platform [2] Future Outlook - Guangxi plans to continue deepening the integration of culture and tourism, focusing on innovation in consumer experiences and service upgrades to position the tourism industry as a strong engine for high-quality economic development [3]