Core Insights - The article highlights the evolution of the live streaming profession in the fashion industry, particularly focusing on the role of professional streamers like Yu Xiongsheng in connecting merchants and buyers through live broadcasts [2][4][8] Group 1: Industry Overview - The Guangzhou White Horse Clothing Market is a well-known hub for fashion business, attracting buyers from across the country and even overseas [3][4] - In 2020, the market faced a decline in offline buyers, prompting a shift towards online channels to drive sales [3][8] - The number of professional streamers in China reached 15.08 million by December 2023, indicating a significant growth in the industry [8][9] Group 2: Role of Streamers - Streamers like Yu Xiongsheng serve as a bridge between merchants and buyers, requiring high levels of professionalism and product knowledge [2][4][6] - The live streaming sessions are designed to showcase products effectively within a limited time frame, emphasizing the need for thorough preparation and product selection [4][6] - Streamers engage with their audience to build loyalty and trust, often emphasizing transparency in pricing and product quality [6][7] Group 3: Professional Development - The profession of live streaming has become more specialized, with experienced streamers earning substantial incomes, while newcomers earn significantly less [7][8] - The inclusion of live streaming in the national new occupation directory signifies a move towards professionalization and standardization within the industry [8][9] - The evolving nature of the profession has led to a diversification of roles, including content creation, technical support, and marketing [10][11] Group 4: Market Transformation - The rise of live streaming is transforming traditional wholesale models, enabling brands to reach wider audiences and adapt to fast fashion demands [8][9] - The integration of real-time feedback from streamers is enhancing supply chain flexibility and efficiency [8][9] - The White Horse Clothing Market is leveraging live streaming to empower brands and reshape the relationship between products and consumers [8][9]