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胜利鸟战略咨询“战略三角”成功通过国家版权局审批
Core Viewpoint - The "Strategic Triangle" methodology developed by Victory Bird Consulting has been registered with the National Copyright Administration of China, marking a significant advancement in China's strategic consulting landscape, which has historically lacked a robust methodology [1][4]. Group 1: Strategic Importance - Strategy is the primary task for enterprises, and many choose to collaborate with strategic consulting firms to avoid internal biases and gain customer perspectives [2]. - The effectiveness of a consulting firm's methodology is crucial for the stability and long-term success of business development [2]. Group 2: Scientific Approach - Victory Bird Consulting aims to transition strategic methodologies from being based on "creativity" and "experience" to a more scientific foundation, introducing the concept of "scientific strategy" in 2024 [2]. - The "scientific strategy" has received recognition from various experts, highlighting its integration of behavioral and neuroscience with practical brand-building in China [2]. Group 3: The Strategic Triangle - The "Strategic Triangle" addresses the common issue of disconnect between strategy and tactics, providing a framework that effectively aligns the two [3]. - This methodology has been tested in various enterprises, yielding significant results and bridging the gap between strategic planning and execution [3]. Group 4: Global Relevance - With the successful registration of the "Strategic Triangle," it is positioned to become a vital tool for consulting firms as global businesses look to learn from Chinese experiences [4].
胜利鸟战略咨询荣膺“中国新势力战略咨询领先品牌”
Cai Jing Wang· 2025-05-26 07:20
Core Points - The 9th China Brand Boao Summit was successfully held in Hainan on May 24, 2025, focusing on the theme "Building Brand Development Together" [1] - The summit aimed to promote strong Chinese brands and featured notable companies such as DJI, Meituan, Xiaomi, and Huawei [1] - The "Leading Brand in Strategic Consulting" award was introduced to encourage the development of high-level professional brand consulting firms in China [1][9] Group 1 - The "Leading Brand in Strategic Consulting" award received significant attention from over 50 well-known strategic consulting companies across major cities like Shanghai, Beijing, and Shenzhen [1] - Victory Bird Brand Strategy Consulting was recognized as a representative of a new generation of strategic consulting firms, winning the award for its "Scientific Strategy" methodology [1][3] - Experts acknowledged the "Scientific Strategy" proposed by Victory Bird, emphasizing the importance of scientifically-based strategic customization for business development [3] Group 2 - The "Strategic Triangle" tool introduced by Victory Bird effectively combines strategy with preparation, campaigns, and tactics, creating a strategic loop [3] - The founder of Victory Bird, Zhu Hongwen, highlighted the need for a unique methodology in China's strategic consulting industry, which is still in its early stages [4] - Victory Bird's rapid growth is notable, having secured a strategic consulting contract with the state-owned listed company Yantang Dairy on April 12, 2025, based on its innovative methodology and excellent practical results [5][6] Group 3 - Zhu Hongwen became the first recipient of the "Chinese Brand Observer" title, showcasing Victory Bird's professional standards in the field [9] - The emphasis on behavioral and neuroscience in developing strategic methods tailored for Chinese enterprises is a significant aspect of Victory Bird's approach [9] - The emergence of numerous strategic consulting firms in China over the past decade indicates a rising trend in the industry [9]