Core Insights - The 35th Huashang Innovation Forum will be held in Shanghai, focusing on "Stimulating New Quality Productivity of Chinese Enterprises," with nearly 300 outstanding entrepreneurs participating [1] - Strategic consulting expert Yu Yangyong emphasized the importance of scientific strategy formulation for the survival of Chinese SMEs, noting that most have a lifespan of less than 2.5 years, with only 10% surviving beyond 3 years [1] Group 1: Scientific Strategy - Yu Yangyong introduced the concept of "Scientific Strategy," criticizing the traditional reliance on creativity and experience in consulting, which lacks scientific rigor and leads to uncertainty in competitive environments [3] - The "Scientific Strategy" consists of two parts: the underlying logic of human choice and practical methodology, utilizing advanced disciplines such as evolutionary behavioral science, neuroscience, and behavioral economics [3] Group 2: Expert Team - The expert team is deemed essential for strategic consulting services, combining expert experience with scientific tools to create successful case studies [4] - The company boasts a top-tier team of industry experts, including Chen Qifeng, a pioneer in strategic consulting, who has worked with notable brands and is currently researching new strategic tools [5] - Zhu Hongwen and Zhang Jian are also highlighted for their contributions to scientific strategy development and extensive experience in the field [5][6] Group 3: Company Vision - The company expresses confidence in the Chinese economy and the global development of Chinese brands, aiming to assist more enterprises in becoming stronger and expanding internationally [6]

Core Insights - The 9th China Brand Boao Summit was successfully held on May 24, 2025, with the theme "Building Brand Development Together" [1] - The summit featured prominent companies such as Huawei, CATL, Meituan, JD.com, and Alibaba, among others [1] - The "Strategic Methodology Innovation Award" was established to encourage Chinese strategic consulting firms to contribute to the development of domestic brands [1][3] - The "Strategic Triangle" proposed by Victory Bird Consulting won the award for its scientific rigor and practical results [1][3] Group 1: Strategic Triangle Methodology - The "Strategic Triangle" effectively combines "strategy, preparedness, campaign, and tactics" into a cohesive strategic system, providing practical tools for building domestic and global brands [3] - The methodology is inspired by ancient Chinese wisdom and incorporates Western branding theories, tailored to the practices of Chinese enterprises [3][8] - Victory Bird Consulting's founder, Zhu Hongren, emphasized the need for "scientific strategy" to ensure stable growth, contrasting it with methods overly reliant on subjective creativity and experience [8] Group 2: Recognition and Impact - Zhu Hongren was recognized as the only strategic expert in the "2025 Annual China Brand Observers List," highlighting the professional level of Victory Bird Consulting [8] - The methodology has been praised for its scientific value and ability to guide enterprises in avoiding developmental pitfalls [11] - The innovative approach of Victory Bird Consulting marks a significant step in the evolution of Chinese strategic methodologies, potentially inspiring more firms to develop similar innovative tools [11]

Group 1 - The China Brand Boao Summit successfully held its ninth edition on May 25, 2025, with the theme "Celebrating China Brand Day on May 10, Building Brand Development Together" [1] - Notable Chinese brands such as Huawei, Moutai, DJI, Xiaomi, SF Express, and Alibaba were invited to the summit [1] - The summit introduced the "Strategic Methodology Innovation Award" to encourage contributions from Chinese strategic consulting firms towards building independent brands [1] Group 2 - The "Strategic Triangle," a new strategic tool proposed by Victory Bird Consulting, effectively integrates strategy with preparation, campaigns, and tactics, forming a strategic loop [3] - The founder of Victory Bird Consulting, Zhu Hongren, stated that the "Strategic Triangle" was inspired by ancient Chinese wisdom and Western methodologies, tailored to the practices of Chinese enterprises [3][8] - The methodology aims to provide a scientific approach to strategy formulation, addressing the shortcomings of relying solely on subjective creativity and experience [8] Group 3 - Victory Bird Consulting has gained trust from state-owned enterprises, winning strategic consulting contracts from listed companies like Yantang Dairy, showcasing its competitive edge against established consulting firms [8][9] - The company has collaborated with various brands, including Nanfang Company and Haige Bus, demonstrating its capability to compete with internationally renowned consulting firms [9] - The hope is that the "Strategic Triangle" will assist Chinese enterprises in creating more global brands and achieving leapfrog development [9]

Group 1 - The "2025 China Brand Day" event was successfully held in Beijing, emphasizing the importance of brand development in China [1] - The event was attended by notable government officials and leaders from various enterprises, highlighting the significance of brand building in the current economic landscape [3] - The meeting featured a welcome speech by the editor-in-chief of China Brand Magazine, who stressed the need for professionals to contribute to the creation of internationally influential Chinese brands [5] Group 2 - The announcement of the "2025 China Brand Observers" list was a key highlight, aimed at gathering authoritative experts from various sectors to contribute to China's brand development [5] - Zhu Hongwen from Victory Bird Consulting became the first professional in strategic consulting to be selected as a "China Brand Observer," emphasizing the importance of scientific strategy in brand building [7] - The methodology proposed by Victory Bird Consulting, which integrates behavioral science and neuroscience, is recognized for its scientific rigor and potential to aid Chinese enterprises in brand development [7][8] Group 3 - Victory Bird Consulting aims to assist Chinese enterprises in building global brands, with a focus on competing with American brands in various markets [10] - The founder of Victory Bird Consulting expressed optimism about the future competition between Chinese and American brands across different sectors [10]