Core Insights - The 35th Huashang Innovation Forum will be held in Shanghai, focusing on "Stimulating New Quality Productivity of Chinese Enterprises," with nearly 300 outstanding entrepreneurs participating [1] - Strategic consulting expert Yu Yangyong emphasized the importance of scientific strategy formulation for the survival of Chinese SMEs, noting that most have a lifespan of less than 2.5 years, with only 10% surviving beyond 3 years [1] Group 1: Scientific Strategy - Yu Yangyong introduced the concept of "Scientific Strategy," criticizing the traditional reliance on creativity and experience in consulting, which lacks scientific rigor and leads to uncertainty in competitive environments [3] - The "Scientific Strategy" consists of two parts: the underlying logic of human choice and practical methodology, utilizing advanced disciplines such as evolutionary behavioral science, neuroscience, and behavioral economics [3] Group 2: Expert Team - The expert team is deemed essential for strategic consulting services, combining expert experience with scientific tools to create successful case studies [4] - The company boasts a top-tier team of industry experts, including Chen Qifeng, a pioneer in strategic consulting, who has worked with notable brands and is currently researching new strategic tools [5] - Zhu Hongwen and Zhang Jian are also highlighted for their contributions to scientific strategy development and extensive experience in the field [5][6] Group 3: Company Vision - The company expresses confidence in the Chinese economy and the global development of Chinese brands, aiming to assist more enterprises in becoming stronger and expanding internationally [6]