Group 1 - The "Qin Xiaoguo" digital rights product, launched on February 5, is the first digital marketing project for fruit in China, achieving sales of 31.7 million yuan within 28 minutes, setting a record in the fruit digital marketing sector [1] - The project employs an innovative model of "buying Shaanxi fruits, receiving digital assets," where consumers not only receive physical products but also a unique "digital ID" based on blockchain technology, along with exclusive rights such as discounted tickets to the Shanghai Observation Deck [1] - The project aims to empower more industries by transforming traditional agriculture through digital technology, as stated by the chairman of Shaanxi Agricultural Development Fruit Industry Co., Ltd [1] Group 2 - The project represents a significant attempt at the digital upgrade of Shaanxi's fruit industry, extending the value of high-quality agricultural products beyond traditional metrics to include experiential and digital value [2] - The collaboration involves three state-owned enterprises, leveraging technology platforms and compliance systems from Shaanxi Digital Industry Holdings and the mature digital asset issuance platform from Shanghai Tower Business Operations [1]