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【财经分析】激活“秦文化IP” 古都咸阳书写非遗经济新篇章
Xin Hua Cai Jing· 2025-11-17 15:50
Core Insights - The article highlights the innovative development of the intangible cultural heritage (ICH) economy in Xi'an, particularly in the context of integrating traditional skills with modern industry chains [1][8] - Xi'an is leveraging its rich cultural resources to enhance regional recognition and promote rapid growth in the cultural tourism industry [1][2] Group 1: Cultural IP Development - Xi'an is focusing on creating unique cultural IPs to differentiate its cultural tourism industry, utilizing its historical significance as the capital of the Qin Dynasty [2][3] - The city has developed a brand system centered around "Qin Culture" and other cultural themes, leading to successful projects like "Qin Shi Ming Yue: Dream Back to Xi'an" and the promotion of "Xi'an Fuzhu Tea" as a new cultural symbol [2][3] Group 2: Integration of Technology and Tradition - The integration of traditional techniques with modern technology is crucial for the innovation and development of ICH, as seen in the revival of the Fuzhu tea-making technique, which was included in the national intangible cultural heritage list in 2021 [4][5] - The Fuzhu tea industry in Xi'an has nearly 70 production enterprises with an annual capacity of 30,000 tons, generating a comprehensive output value of nearly 3 billion yuan in 2024 [4][5] Group 3: Economic Impact and Employment - Xi'an's cultural industry development is aimed at improving the welfare of the local population, with significant contributions to employment and income generation through various cooperative models [7][8] - The case of Yuanjia Village illustrates the economic benefits of integrating ICH with local tourism, achieving over 12 billion yuan in tourism revenue and significantly increasing the average income of local residents [7][8]