非遗经济
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“县”在的幸福丨“百鸟”飞出月亮山
Xin Lang Cai Jing· 2025-12-27 03:17
今年是"十四五"收官之年,也是巩固拓展脱贫攻坚成果同乡村振兴有效衔接五年过渡期的最后一年。系列报道《"县"在的幸福》,走进全国最后一批脱贫摘 帽县,聆听百姓家门口的幸福故事,看五年来经济社会高质量发展新图景。 位于贵州东南部的榕江县素有"黔省东南锁钥,苗疆第一要区"之称。月亮山腹地的苗乡侗寨不仅孕育了绚烂的民族文化,也诞生了活力四射的"村超",精彩 赛事与多彩文化在这里交相辉映、联袂出圈,演绎了"现象级"的乡村嘉年华。当地特色民族文化与现代体育赛事的跨界融合,让历史悠久的传统手工技艺焕 发生机,成为绣娘们打开幸福生活的一把"金钥匙"。 吹响悠扬的芦笙,跳起欢快的舞蹈,不久前,榕江县兴华乡摆贝村的苗族同胞身着节日盛装欢庆苗族新年,来自省内外的游客相聚苗寨,领略了一场延续 600多年的文化盛宴。 2023年5月,榕江县"村超"足球联赛火热开赛,摆贝村将牯藏节的民俗活动带上了"村超"现场,村民们身着百鸟衣翩翩起舞的画面,吸引了赛场内外的目 光。摆贝村党支部书记刘正文感叹:"摆贝,终于火了。所有的镜头都追着我们,一下子就火爆了,那一晚很多人就知道了摆贝这个地方。" 一时间短视频平台上,众多网友纷纷留言咨询如何购买百鸟 ...
瑶山鼓韵 壮乡织锦 建行广东省分行护航少数民族非遗焕新彩
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-01 23:13
身着瑶族传统服饰的舞者手持长鼓,伴随着原生态瑶乐舞动,舞步粗犷且刚劲有力……在刚刚落幕的第 十五届全国运动会闭幕式上,来自广东连南瑶族自治县的瑶族长鼓舞惊艳亮相,带领现场观众领略了百 里瑶山、千年瑶乡的文化之美。 而今,作为国家级非物质文化遗产,舞者手中的瑶族长鼓不再只是一张文化名片,更成为当地群众增收 致富的"金钥匙"。 据了解,近年来,在广东清远,随着"百县千镇万村高质量发展工程"深入实施,以瑶族长鼓、壮锦等为 代表的非遗,在政银的聚力扶持下,正通过"非遗经济"焕发新生。 如今,名瑶工艺坊年产值达到150多万元,为当地创造了20多个就业岗位,附近村民在家门口就能实现 就业,不少年轻人也来学手艺,让非遗技艺的传承有了新鲜血液。 回首来路,并非一帆风顺。唐买舍吊表示,资金是创业路上一大难题,场地租金、学徒增加……每一项 都需要投入大量资金,一筹莫展之际,是建行连南支行主动伸出了援手。 据建行连南支行工作人员介绍,该行在了解到唐买舍吊的困境后,深入调研评估瑶族长鼓的市场需求和 发展前景,专门开辟了"绿色通道",首期快速发放了30万元"抵押快贷",为其创业提供了有力的资金支 持。 据了解,"抵押快贷"是聚焦绿色制 ...
【财经分析】激活“秦文化IP” 古都咸阳书写非遗经济新篇章
Xin Hua Cai Jing· 2025-11-17 15:50
新华财经西安11月17日电(记者张天源李亭吕昂)当千年技艺遇上重点产业链,会迸发出怎样的发展动 能?咸阳以"文化IP"为笔,在"保护"与"发展"的双重命题下,书写了一份非遗经济创新发展的高质量答 卷。 咸阳市位于陕西省关中平原中部,是秦文化核心区。近年来,当地深挖人文资源提升区域知名度、辨识 度,强化文商旅多业态跨界融合,推动文旅产业快速发展。据咸阳市文化和旅游局统计,2025年1-9月 全市累计接待国内游客9084.6万人次,同比增长5.6%,接待国内游客总花费618.78亿元,同比增长 7.17%。 挖掘独有文化打造特色IP 文化产业和旅游产业密不可分。近年来,随着国内旅游市场逐步提档升级,如何挖掘地区独有文化IP, 成为各地文旅产业差异化竞争的重点。 作为秦朝建都之地,咸阳拥有秦咸阳城遗址、汉阳陵等国家级文化地标,以及茯茶制作、弦板腔、旬邑 彩贴剪纸等600多项非遗资源。咸阳以秦文化为魂,以非遗活化为脉,在"守正"与"创新"的双重命题 下,探索了一条文化遗产带动文旅产业高质量发展的新路径。 "咸阳打造文旅IP的核心是'秦文化+'战略。"咸阳市文旅局相关负责人介绍,近年来,当地以"秦文化"为 核心,辅以" ...
陕西文旅市场迎来开门红
Shan Xi Ri Bao· 2025-10-01 23:26
Core Insights - The tourism market in Shaanxi is experiencing significant activity during the National Day holiday, with a notable increase in both foot traffic and revenue compared to the previous year [1][2] Group 1: Tourism Revenue and Visitor Statistics - On the first day of the holiday, the Shaanxi national-level night cultural tourism consumption area recorded 525,900 visitors and generated revenue of 47.59 million yuan, marking year-on-year increases of 2.42% and 8.07% respectively [1] - Key revenue contributors include Xi'an's Datang Night City pedestrian street with 16.09 million yuan, Taibai Mountain National Resort with 13.61 million yuan, and Xi'an Beiyuanmen Historical and Cultural Street with 7.02 million yuan [1] Group 2: Cultural Activities and Community Engagement - A total of 1,466 various online and offline public cultural activities were held across the province, benefiting approximately 592,500 people, which represents a year-on-year growth of 7.87% and 8.88% respectively [2] - The "Three Museums and One Station" services reached 347,900 visits, showing a significant increase of 32.4% [2] - Non-heritage activities included 347 events, with 70 non-heritage market activities and 72 non-heritage performance events, attracting over 659,000 participants [2] Group 3: Regional Cultural Initiatives - Weinan City hosted public cultural service performances and exhibitions, including a theme exhibition on Chinese calligraphy and a local opera competition [3] - Yulin City implemented a "culture + scenic area" strategy, organizing over 110 diverse cultural and tourism activities, including a food festival and cultural experiences [3]
高品会上的非遗经济:当古老技艺成新潮消费
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-28 03:47
Group 1 - The fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum will be held from September 3 to 7, featuring a special "Everlasting New" intangible cultural heritage exhibition area [1] - The exhibition will showcase intangible cultural heritage from various regions, integrating ancient techniques with contemporary trends, thus promoting cultural consumption [1][2] - The event aims to explore innovative paths for the integration of cultural and economic values, transforming traditional intangible cultural heritage into new consumption trends [1][2] Group 2 - The "Everlasting New" exhibition area will adopt a dual approach of "exhibition + experience," allowing visitors to engage with the heritage through hands-on activities, enhancing public recognition and driving consumption [2] - The vitality of intangible cultural heritage lies in continuous innovation and adaptation, with the expo facilitating the transition from display to participation and from protection to activation [2] - China has over 100,000 intangible cultural heritage projects and nearly 140,000 related enterprises, highlighting the potential for these cultural treasures to become new growth points in consumption [2] Group 3 - Macau's unique geographical and policy advantages position it as a key node in the Belt and Road Initiative, allowing the expo to integrate and promote intangible heritage resources within the global consumer market [3] - The event seeks to establish a sustainable development path that drives heritage transmission through consumption and stimulates innovation through market engagement [3]
“浙BA”IP加持 浙江启动暑期文旅消费季
Zhong Guo Xin Wen Wang· 2025-07-13 05:53
Group 1 - The core event "Colorful Summer in Zhejiang" was launched on July 12, 2023, aiming to boost cultural and tourism consumption in the province through various initiatives [1] - The event features "ten major scenes," "hundreds of discounts," "thousands of activities," and aims to drive consumption from "ten thousand families," with a total of 30.538 million yuan in consumption vouchers to be distributed [1] - New economic models such as performance economy, intangible cultural heritage economy, and night economy are emerging in Zhejiang, enhancing the cultural tourism sector [1] Group 2 - Zhejiang has introduced 100 parent-child study tour routes covering themes like "technology exploration," "cultural inheritance," and "natural ecology" to meet the demand for family travel during the summer [2] - The second batch of "Zhejiang Cultural Tourism Promotion Officers" was appointed to promote new travel experiences and benefits through social media [2] - The innovative "ZheBA" league combines basketball, local culture, and tourism, quickly gaining over 100 million views, marking a new highlight in summer tourism [2]