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陕西文旅市场迎来开门红
Shan Xi Ri Bao· 2025-10-01 23:26
铜川市围绕"三秦四季 金秋铜川"主题,策划三大精品旅游线路,推出70余项160余场文旅活动,为 游客打造一场集自然美景、红色记忆、非遗体验、民俗乐趣于一体的金秋之旅。 渭南市开展"皓彩映团圆 和风颂盛世"公共文化服务惠民演出,举办"华山千秋韵·丹青绘山河"中国 书画名家华山主题书画展和渭南百团戏曲联赛等活动。 榆林市以"文化+景区"为载体,打出"非遗展演+特色活动+精品线路+消费券"组合拳,举办首届长 城美食周暨榆林食神大赛、"黄土情·迎华诞"综合文艺活动、"月映府州·情暖中秋"文化民俗体验等110余 项丰富多彩的文旅活动。(记者 李卫) 国庆假期伊始,陕西旅游市场活力澎湃。记者从省文旅厅获悉:假期首日,陕西国家级夜间文旅消 费集聚区人流量达52.59万人次,营收4759.31万元,同比分别增长2.42%和8.07%。其中,西安大唐不夜 城步行街营收1608.59万元,太白山国家级旅游度假区营收1360.8万元,西安北院门历史文化街区营收 701.86万元。 西演·周至剧团唱响秦腔《探窑》,拉开了易俗社文化街区双节同庆的欢乐序幕。"这里的节日氛围 太棒了,我还没走进街区,就听见了戏台上的唱腔。"来自四川广元的 ...
高品会上的非遗经济:当古老技艺成新潮消费
Group 1 - The fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum will be held from September 3 to 7, featuring a special "Everlasting New" intangible cultural heritage exhibition area [1] - The exhibition will showcase intangible cultural heritage from various regions, integrating ancient techniques with contemporary trends, thus promoting cultural consumption [1][2] - The event aims to explore innovative paths for the integration of cultural and economic values, transforming traditional intangible cultural heritage into new consumption trends [1][2] Group 2 - The "Everlasting New" exhibition area will adopt a dual approach of "exhibition + experience," allowing visitors to engage with the heritage through hands-on activities, enhancing public recognition and driving consumption [2] - The vitality of intangible cultural heritage lies in continuous innovation and adaptation, with the expo facilitating the transition from display to participation and from protection to activation [2] - China has over 100,000 intangible cultural heritage projects and nearly 140,000 related enterprises, highlighting the potential for these cultural treasures to become new growth points in consumption [2] Group 3 - Macau's unique geographical and policy advantages position it as a key node in the Belt and Road Initiative, allowing the expo to integrate and promote intangible heritage resources within the global consumer market [3] - The event seeks to establish a sustainable development path that drives heritage transmission through consumption and stimulates innovation through market engagement [3]
“浙BA”IP加持 浙江启动暑期文旅消费季
Zhong Guo Xin Wen Wang· 2025-07-13 05:53
Group 1 - The core event "Colorful Summer in Zhejiang" was launched on July 12, 2023, aiming to boost cultural and tourism consumption in the province through various initiatives [1] - The event features "ten major scenes," "hundreds of discounts," "thousands of activities," and aims to drive consumption from "ten thousand families," with a total of 30.538 million yuan in consumption vouchers to be distributed [1] - New economic models such as performance economy, intangible cultural heritage economy, and night economy are emerging in Zhejiang, enhancing the cultural tourism sector [1] Group 2 - Zhejiang has introduced 100 parent-child study tour routes covering themes like "technology exploration," "cultural inheritance," and "natural ecology" to meet the demand for family travel during the summer [2] - The second batch of "Zhejiang Cultural Tourism Promotion Officers" was appointed to promote new travel experiences and benefits through social media [2] - The innovative "ZheBA" league combines basketball, local culture, and tourism, quickly gaining over 100 million views, marking a new highlight in summer tourism [2]