新华财经西安11月17日电（记者张天源李亭吕昂）当千年技艺遇上重点产业链，会迸发出怎样的发展动 能？咸阳以"文化IP"为笔，在"保护"与"发展"的双重命题下，书写了一份非遗经济创新发展的高质量答 卷。 咸阳市位于陕西省关中平原中部，是秦文化核心区。近年来，当地深挖人文资源提升区域知名度、辨识 度，强化文商旅多业态跨界融合，推动文旅产业快速发展。据咸阳市文化和旅游局统计，2025年1-9月 全市累计接待国内游客9084.6万人次，同比增长5.6%，接待国内游客总花费618.78亿元，同比增长 7.17%。 挖掘独有文化打造特色IP 文化产业和旅游产业密不可分。近年来，随着国内旅游市场逐步提档升级，如何挖掘地区独有文化IP， 成为各地文旅产业差异化竞争的重点。 作为秦朝建都之地，咸阳拥有秦咸阳城遗址、汉阳陵等国家级文化地标，以及茯茶制作、弦板腔、旬邑 彩贴剪纸等600多项非遗资源。咸阳以秦文化为魂，以非遗活化为脉，在"守正"与"创新"的双重命题 下，探索了一条文化遗产带动文旅产业高质量发展的新路径。 "咸阳打造文旅IP的核心是'秦文化+'战略。"咸阳市文旅局相关负责人介绍，近年来，当地以"秦文化"为 核心，辅以" ...

Core Insights - The tourism market in Shaanxi is experiencing significant activity during the National Day holiday, with a notable increase in both foot traffic and revenue compared to the previous year [1][2] Group 1: Tourism Revenue and Visitor Statistics - On the first day of the holiday, the Shaanxi national-level night cultural tourism consumption area recorded 525,900 visitors and generated revenue of 47.59 million yuan, marking year-on-year increases of 2.42% and 8.07% respectively [1] - Key revenue contributors include Xi'an's Datang Night City pedestrian street with 16.09 million yuan, Taibai Mountain National Resort with 13.61 million yuan, and Xi'an Beiyuanmen Historical and Cultural Street with 7.02 million yuan [1] Group 2: Cultural Activities and Community Engagement - A total of 1,466 various online and offline public cultural activities were held across the province, benefiting approximately 592,500 people, which represents a year-on-year growth of 7.87% and 8.88% respectively [2] - The "Three Museums and One Station" services reached 347,900 visits, showing a significant increase of 32.4% [2] - Non-heritage activities included 347 events, with 70 non-heritage market activities and 72 non-heritage performance events, attracting over 659,000 participants [2] Group 3: Regional Cultural Initiatives - Weinan City hosted public cultural service performances and exhibitions, including a theme exhibition on Chinese calligraphy and a local opera competition [3] - Yulin City implemented a "culture + scenic area" strategy, organizing over 110 diverse cultural and tourism activities, including a food festival and cultural experiences [3]

Group 1 - The fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum will be held from September 3 to 7, featuring a special "Everlasting New" intangible cultural heritage exhibition area [1] - The exhibition will showcase intangible cultural heritage from various regions, integrating ancient techniques with contemporary trends, thus promoting cultural consumption [1][2] - The event aims to explore innovative paths for the integration of cultural and economic values, transforming traditional intangible cultural heritage into new consumption trends [1][2] Group 2 - The "Everlasting New" exhibition area will adopt a dual approach of "exhibition + experience," allowing visitors to engage with the heritage through hands-on activities, enhancing public recognition and driving consumption [2] - The vitality of intangible cultural heritage lies in continuous innovation and adaptation, with the expo facilitating the transition from display to participation and from protection to activation [2] - China has over 100,000 intangible cultural heritage projects and nearly 140,000 related enterprises, highlighting the potential for these cultural treasures to become new growth points in consumption [2] Group 3 - Macau's unique geographical and policy advantages position it as a key node in the Belt and Road Initiative, allowing the expo to integrate and promote intangible heritage resources within the global consumer market [3] - The event seeks to establish a sustainable development path that drives heritage transmission through consumption and stimulates innovation through market engagement [3]

Group 1 - The core event "Colorful Summer in Zhejiang" was launched on July 12, 2023, aiming to boost cultural and tourism consumption in the province through various initiatives [1] - The event features "ten major scenes," "hundreds of discounts," "thousands of activities," and aims to drive consumption from "ten thousand families," with a total of 30.538 million yuan in consumption vouchers to be distributed [1] - New economic models such as performance economy, intangible cultural heritage economy, and night economy are emerging in Zhejiang, enhancing the cultural tourism sector [1] Group 2 - Zhejiang has introduced 100 parent-child study tour routes covering themes like "technology exploration," "cultural inheritance," and "natural ecology" to meet the demand for family travel during the summer [2] - The second batch of "Zhejiang Cultural Tourism Promotion Officers" was appointed to promote new travel experiences and benefits through social media [2] - The innovative "ZheBA" league combines basketball, local culture, and tourism, quickly gaining over 100 million views, marking a new highlight in summer tourism [2]