Core Insights - DBS Bank highlights that advertising technology is a mature application of AI, offering the highest return on investment in AI capital expenditures [1] Industry Summary - The global mobile app advertising market is projected to grow at a 9% compound annual growth rate (CAGR), reaching $534 billion by fiscal year 2029 [1] - Game, e-commerce, and other vertical applications (including social media) are expected to account for approximately 20%, 50%, and 30% of the market, respectively [1] - The demand for third-party advertising platforms, such as JOYY Inc. (欢聚集团), is increasing due to their strong AI bidding capabilities and higher advertising ROI, allowing them to capture market share in a fragmented environment [1] - The globalization of Asian gaming, e-commerce, and short video apps is providing strong momentum for the growth of third-party advertising platforms [1] Company Summary - JOYY Inc. is expanding its global advertising technology and cross-border e-commerce SaaS, with ample cash reserves and a high dividend yield providing a margin of safety for investors [1] - The rapidly growing advertising business further strengthens market bullish expectations for JOYY Inc. [1] - DBS Bank is optimistic about JOYY Inc.'s value and growth combination, noting that as of Q2 2025, the company holds $3.3 billion in net cash, covering a market capitalization greater than 100% [1] - JOYY Inc. plans to return up to $900 million to shareholders from 2025 to 2027, including $600 million in dividends (approximately 6% dividend yield) and up to $300 million in share buybacks (about 3% of market capitalization) [1] - The live streaming revenue continues to serve as a "cash cow," maintaining stability [1]