Core Insights - Meta hosted its annual business messaging conference, Conversations 2025, in Shenzhen, China, focusing on the global business expansion practices and future trends of its core products: WhatsApp, Messenger, and Instagram [1][3] - The conference attracted representatives from various industries, including technology, branding, and e-commerce, to discuss how dialogue drives global business growth [1] Group 1: Business Messaging Ecosystem - Zhang Yang from Shoplazza highlighted that as brands globalize, user engagement has shifted from mere exposure to high-quality real-time conversations [4] - The traditional marketing tools are becoming less effective, while platforms like WhatsApp, with a message open rate of 98%-99%, are emerging as new avenues for brands to build user trust and achieve deeper conversions [4][6] Group 2: Impact on Conversion Rates - Brands that focus on dialogue as a core driver for optimizing the entire customer experience see significant improvements in user conversion rates, attachment purchase rates, and repurchase rates [6] - Shoplazza's merchants, spanning various high-ticket or highly personalized categories, benefit from immediate communication to better understand user needs, leading to explosive growth in conversions [6] Group 3: Strategic Insights for Brands - Brands are encouraged to incorporate user communication content into regular reviews to extract trend information that guides new product development and market positioning [8] - The evolution of consumer behavior is prompting brands to seek more value from dialogue, emphasizing the importance of measurable, reviewable, and optimizable interactions within Meta's messaging ecosystem [8]

Core Insights - The global trade and cross-border e-commerce industry continues to evolve amidst complex changes, presenting both challenges and new opportunities for companies like Shoplazza [1] - The SaaS platform's ability to capture certainty and growth opportunities during these changes is crucial for its success [1] Group 1: Market Dynamics - In the first half of 2025, the global e-commerce landscape is undergoing structural adjustments, with North America showing steady progress and emerging markets like Southeast Asia and Latin America demonstrating strong momentum [2] - Chinese cross-border e-commerce exports continue to grow at a high level, playing a significant role in driving China's overall export performance [2] Group 2: SaaS Platform Value - Independent sites provide brands with greater control over traffic and data, raising the bar for strategic vision and operational capabilities [3] - Shoplazza focuses on enhancing its all-encompassing digital solutions to support brands in navigating diverse market environments [3][12] Group 3: Recognition and Awards - Shoplazza has received multiple accolades, including being listed in the "Top 100 Cross-Border E-Commerce Companies" and winning the "2025 High-Growth Company" award [4][5] - The company has also been recognized internationally for its innovative e-commerce solutions and rapid growth [5][6] Group 4: AI Integration - Shoplazza's investments in AI technology have led to significant recognition, including awards for innovation and inclusion in prestigious lists [7] - AI enhances operational efficiency for merchants, enabling them to respond dynamically to market changes [8] Group 5: Ecosystem Collaboration - Shoplazza is expanding its ecosystem by collaborating with over 500 service providers, payment institutions, and logistics partners globally [12][13] - The platform's partnerships with major companies like Google, Meta, and TikTok enhance marketing experiences for merchants [12] Group 6: Global Expansion - Shoplazza is actively expanding its global footprint, particularly in the Balkan region, by addressing complex multi-currency and multi-language needs [16] - The company aims to be a long-term enabler for merchants, helping them navigate short-term fluctuations and achieve broader globalization [16]

Group 1 - The 2025 Ningbo Cross-Border E-Commerce Expo was successfully held from May 28 to 30, covering an area of 70,000 square meters and attracting 91,133 professional visitors [2][4] - The expo featured 2,500 quality foreign trade factories, 36 cross-border e-commerce platforms, and 190 service enterprises, making it a significant event in the cross-border e-commerce sector [2][4] - The event is recognized as the "No. 1 Cross-Border Expo in East China" and is the only cross-border e-commerce expo focusing on the "home furnishing" core category [4] Group 2 - A highlight of the expo was that 80% of the exhibition space was occupied by source factories, showcasing a wide range of products including home furnishing, pet and baby products, electronics, hardware tools, and daily necessities [5] - The expo successfully built a supply chain matrix characterized by "larger items more comprehensive, smaller items more refined," making it an ideal selection ground for sellers seeking direct sourcing [5] Group 3 - The atmosphere at the expo was vibrant, with active exchanges between exhibitors and buyers, indicating strong interest in collaboration [7] - Miaoshou ERP participated in the expo, showcasing its integrated operational tools for cross-border e-commerce and collaborating with TikTok Shop to support Chinese brands in their overseas ventures [7][9] Group 4 - On May 29, TikTok Shop hosted a special offline event themed "2025 TikTok Shop Drives New Momentum for Cross-Border Trade," aimed at empowering sellers by addressing challenges in product selection, store operations, and logistics [11] - Miaoshou ERP's project manager shared practical methods for efficient store operations, focusing on the challenges faced by TikTok Shop sellers [11] Group 5 - Miaoshou ERP has fully integrated with TikTok Shop across various platforms, offering a comprehensive suite of services including multi-platform product listing, marketing tools, order processing, and customer management [13] - The expo provided an excellent opportunity for Miaoshou to connect with cross-border sellers and gain insights into industry trends and user feedback [17]