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上海老城改造融合多元业态,“夜游”热度高,拉动夜间消费
Sou Hu Cai Jing· 2025-08-15 09:47
Core Insights - The article highlights the significant increase in "night tourism" searches and comments since July, with Shanghai leading in this trend among major cities [1] - Shanghai has innovatively developed its nighttime economy, transforming old industrial areas into vibrant cultural and recreational spaces [5] Group 1: Night Economy Development - The search volume for "night tourism" has surged, particularly on weekends, indicating a growing interest in nighttime activities [1] - Shanghai has transformed former industrial sites into cultural hubs, such as the "Dome Art Center" and waterfront venues, enhancing its nighttime appeal [5][9] - The "Night Food Terrace" has become a key attraction, featuring a mix of dining, entertainment, and unique experiences like a Ferris wheel [12] Group 2: Economic Impact - The "Night Food Terrace" reported over 4.5 million yuan in sales, with foot traffic exceeding 9 million visitors in the first half of the year, reflecting a 15% year-on-year increase [11][12] - Shanghai's total nighttime consumption exceeded 88 billion yuan since June, showcasing the economic potential of the nighttime economy [14]