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有机会还要来成都二刷、三刷!成都五一消费新场景“热力全开”
Sou Hu Cai Jing· 2025-05-05 20:59
Core Insights - Chengdu experienced a significant increase in tourism during the "May Day" holiday, with inbound travel orders rising by 130% year-on-year, making it one of the top five destinations for inbound tourism in China [1][8] - The total online and offline consumption in Chengdu during the holiday reached 54.53 billion yuan, reflecting a 13.3% year-on-year growth [1] Tourism and Visitor Experience - Chengdu's diverse tourism offerings, including new scenic spots and immersive experiences, attracted a large number of visitors, with over 1.75 million tourists from outside the city during the holiday, a 5.7% increase [8] - The city introduced ten unique rural tourism routes prior to the holiday, leading to fully booked accommodations in various districts [3] - Chengdu's ecological parks and greenways became popular among visitors, with activities such as bird watching and cycling drawing significant crowds [5] Cultural and Entertainment Events - The holiday saw a surge in cultural events, including concerts and sports matches, with attendance at the music festival venues increasing by over 500% [10][12] - Chengdu's art scene thrived, with daily visitor numbers at the Chengdu Art Museum reaching 15,000, far exceeding normal attendance [10] Retail and Consumption Trends - The retail sector in Chengdu saw a notable increase in foot traffic, with luxury stores reporting a 50% rise in customer visits and some sales categories doubling [12] - The launch of new stores and exhibitions during the holiday contributed to a vibrant shopping atmosphere, with the JD Mall attracting over 200,000 visitors since its opening [12][13] Economic Impact - The influx of tourists and the variety of new consumption scenarios contributed to a significant boost in the local economy, with a 270% year-on-year increase in sales and tax refunds for outbound tax refund goods in the first quarter [15] - Chengdu's ability to transform its natural and cultural resources into economic benefits was evident during the holiday, showcasing the city's strong appeal and economic vitality [15]