Core Viewpoint - The rise of domestic coffee brands in China is highlighted, showcasing the innovative development path of the Shenzhen Airbus Star Wanjia Coffee Chain Management Co., Ltd. and its chairman Zhu Shiyao, who integrates Yunnan Dali's coffee beans into his coffee vision [1][2]. Company Overview - Shenzhen Airbus Star Wanjia Coffee Chain Management Co., Ltd. is led by Zhu Shiyao, who transitioned from a nuclear physics professor to a coffee chain entrepreneur at the age of 80, marking a significant cross-industry entrepreneurial journey [2][4]. - The company emphasizes product innovation and brand building as core principles to stand out in a competitive coffee market [6][10]. Product Development - The product line includes both online and offline offerings, such as canned coffee drinks, solid coffee beverages, and upcoming functional coffee products, catering to diverse consumer needs [8]. - The coffee beans used, known as Zhu Kula coffee beans, are sourced from Dali, Yunnan, benefiting from the region's unique climate and soil conditions, which enhance the flavor and aroma of the coffee [6][8]. Market Positioning - Zhu Shiyao aims to position Airbus Star Coffee as a "little Huawei" in the coffee industry, aspiring to become a Chinese equivalent of Starbucks and promote the national brand globally [10]. - The company is actively involved in promoting coffee culture through various activities, aiming to deepen consumer engagement and appreciation for coffee [11]. Future Plans - The company plans to continue enhancing product quality and service levels while promoting coffee culture, ensuring a better coffee experience for consumers [11].