本文来自微信公众号：达尼漫步，作者：达尼，头图来自：AI生成 刷小红书时，有一个话题：喝美式太多，容易得胰腺癌，所以老外喝咖啡会加肉桂粉。 2003年几次，老友住在南京西路，我跟他每次去南西二号线边的星巴克碰头，他都不点，每次就拿着一个搪瓷杯进去倒免费的牛奶壶喝。当时真觉得星巴 克大方豪横啊，店员看你倒牛奶都不在意。想那年头，我们在面馆多放一点辣椒，面馆老板都诅咒我们多吃辣椒调料会长不高。 那几年，咖啡馆随着上海逐步建设散开的地铁沿线，也开得多了些。但即便上海人，也并没养成拿咖啡续命的习惯，大都当聚会空间。类似还有日式的真 锅，台式的上岛，取代了90年代的红茶坊，00年的仙踪林。星巴克与一茶一座都算是不错的会客点。大家都里面坐一下午就聊天，既不刷手机，又没气氛 组，更不会里面打牌。 这才想起来，现在国内愈演愈烈的咖啡文化，但好像所有的咖啡馆都不见自助肉桂粉了，只闻操作台后各种塑料桶装的"果浆"。可星巴克是一直有过肉桂 粉的。 现在各色中式特调里，啥都加，奶茶、八宝粥、黄酒、火锅料、水果都加在咖啡里，可传统肉桂呢？一面愈来愈便宜，越来越刚需，一面是消失。但如果 没刷到这篇小红书，我都相信历史上的星巴克不曾有过肉 ...

Group 1: Overview of Pu'er - Pu'er is a lesser-known city in Yunnan, China, recognized for its lush mountains, tea, and coffee, making it an ideal summer retreat [1] - The region is famous for Pu'er tea, with historical references dating back to the Tang Dynasty, and it was officially named during the Ming Dynasty [2][3] Group 2: Tea Industry - As of early 2025, Pu'er tea garden area is projected to reach 2.21 million acres, with the most famous Jingmai Mountain housing the largest and best-preserved ancient tea garden [3] - The local tea culture is deeply rooted, with opportunities for visitors to experience tea picking and processing firsthand [3] Group 3: Coffee Industry - Pu'er is also a major coffee-producing area in China, with suitable climate and altitude for coffee cultivation, making it the largest coffee-growing region in the country [4][5] - The introduction of coffee farming began in 1956, and by 1982, significant successes in coffee cultivation were reported [4] Group 4: Tourism and Experience - Coffee plantations in Pu'er offer experiential tourism, allowing visitors to learn about coffee culture and production processes [5][7] - Popular coffee shops and plantations have emerged, contributing to the local economy and attracting tourists [7] Group 5: Natural Environment - Pu'er is characterized by a mild climate with an average annual temperature of 19.5°C, making it a "green oasis" with rich biodiversity [8] - The region is home to the well-preserved Tea Horse Road, a historical trade route, and the Sun River Forest Park, known for its diverse flora and fauna [8] Group 6: Local Cuisine - The region is also known for its rich variety of mushrooms, with local delicacies featuring unique dishes like sour rice noodles and rice noodles with thick sauces [9]

Group 1: Coffee Industry in Guiyang - Guiyang is emerging as a significant player in the coffee industry, with over 3,000 coffee shops, making it one of the cities with the highest coffee shop density in China, averaging one shop per 2,000 residents [8][9] - The local coffee culture emphasizes quality and innovation, with baristas creating unique drinks that incorporate local flavors, such as "Bitter Herb Americano" and "Wood Ginger Special," showcasing the region's culinary creativity [11][29] - Guiyang's coffee scene has gained national recognition, with local barista Peng Jinyang winning the World Coffee Brewing Championship in May 2025, marking a significant achievement for the city [11][13] Group 2: Culinary Scene and Guizhou Cuisine - Guizhou cuisine is rapidly gaining popularity, with new brands expanding into major cities, often requiring long wait times for customers, indicating a strong demand for local flavors [16][31] - The unique flavor profile of Guizhou cuisine, characterized by its "spicy, sour, and fresh" elements, is attracting attention, with dishes like sour soup and spicy crispy fish becoming increasingly popular [17][23] - The culinary landscape in Guizhou is marked by a blend of traditional and modern influences, with new bistro concepts combining local ingredients with contemporary dining experiences, appealing to younger consumers [20][26] Group 3: Market Dynamics and Consumer Behavior - The coffee and culinary markets in Guiyang are characterized by a competitive yet vibrant ecosystem, where local consumers are willing to spend on quality experiences, ranking second nationally in the willingness to spend on self-indulgence [13][24] - The slower pace of life in Guiyang allows residents to explore diverse food options, leading to a culture of culinary discovery that values unique and authentic dining experiences [24][26] - Despite the growth of Guizhou cuisine, challenges remain in achieving scalability, with over 99% of local brands having five or fewer outlets, indicating a need for strategic expansion [31][33]

Core Viewpoint - Guizhou, particularly its capital city Guiyang, is emerging as a significant player in the coffee and culinary scene, transforming from an overlooked region to a vibrant hub for coffee culture and local cuisine [4][10][12]. Group 1: Coffee Culture in Guiyang - Guiyang has become known as the "Coffee Champion City" with over 3,000 coffee shops, making it one of the cities with the highest coffee shop density in China, with a ratio of one coffee shop for every 2,000 residents [12][16]. - The local coffee culture emphasizes quality and craftsmanship, with a history dating back to 2005, leading to a competitive environment that has fostered skilled baristas and innovative coffee offerings [13][15]. - Guiyang's coffee scene is characterized by unique local flavors, with drinks like "Erythronium American" and "Wood Ginger Special" that blend traditional Guizhou tastes with coffee [15][32]. Group 2: Rise of Guizhou Cuisine - Guizhou cuisine is rapidly gaining popularity in major cities, with new brands expanding quickly and often requiring long wait times for customers [20][22]. - The distinct flavor profile of Guizhou cuisine, known for its "spicy, sour, and fresh" characteristics, is a key factor in its appeal, featuring dishes like sour soup and various fermented foods [22][24]. - The transformation of Guizhou cuisine into a high-end dining experience has attracted a younger demographic seeking unique culinary experiences, blending traditional elements with modern aesthetics [24][27]. Group 3: Consumer Behavior and Market Dynamics - Guiyang residents are willing to spend on experiences that enhance their quality of life, ranking second nationally in a survey on spending to please oneself [16][28]. - The slower pace of life in Guiyang allows residents to explore diverse food options, leading to a culture of culinary discovery that values local and authentic dining experiences [28][29]. - The local market is characterized by a blend of traditional flavors and the incorporation of external influences, allowing Guizhou cuisine to adapt and thrive in new environments [29][34]. Group 4: Challenges and Future Outlook - Despite the rapid expansion of Guizhou cuisine brands, most remain small-scale, with over 99% having five or fewer locations, indicating a slow national expansion [34][36]. - The culinary industry faces challenges of maintaining authenticity while innovating, as some consumers express concerns over the rising costs and perceived loss of traditional flavors [36][37]. - The ongoing evolution of Guizhou's culinary scene suggests that balancing unique local characteristics with modern trends will be crucial for sustained success [36].

Core Viewpoint - The article highlights the emergence of Guizhou, particularly Guiyang, as a vibrant coffee culture hub, driven by local champions in the coffee industry and a unique lifestyle that integrates coffee into daily life [3][10][19]. Group 1: Coffee Culture in Guiyang - Guiyang has over 3,000 coffee shops, creating a new lifestyle trend of "early coffee, late drinks" [3][16]. - The local coffee scene gained national attention after the victory of local brand "Captain George" in the 2025 WBrC World Coffee Brewing Championship [3][10]. - The city's coffee shops are often located in narrow alleys, reflecting a deep-rooted alley culture that has historical and geographical significance [6][8]. Group 2: Historical and Cultural Influences - Guiyang's unique geography, surrounded by mountains, has led to the development of dense alleyways that foster community and local businesses [8][19]. - The historical context of the city, including the establishment of major trade routes during the Yuan Dynasty, has shaped its urban layout and cultural practices [8][19]. - The local population's curiosity and eagerness to embrace new trends have contributed to the growth of the coffee culture, despite the region not producing coffee beans [12][15]. Group 3: Competitive Landscape and Recognition - Guiyang has become a breeding ground for award-winning coffee shops, with many local baristas actively participating in competitions to enhance their skills and gain recognition [10][12][16]. - The number of independent coffee shops in Guiyang has surged from fewer than 50 in 2015 to over 3,000, indicating a significant market expansion [16][19]. - Local coffee professionals emphasize the importance of learning and collaboration, often participating in competitions to gain new insights rather than solely focusing on winning [15][16]. Group 4: Integration with Local Lifestyle - The coffee culture in Guiyang is intertwined with local culinary preferences, as residents enjoy pairing coffee with traditional snacks [19][20]. - The relaxed lifestyle in Guiyang allows for a casual approach to coffee consumption, where patrons often bring local street food into coffee shops [20][21]. - The presence of both high-end coffee shops and affordable chains reflects a diverse market catering to various consumer preferences [21].

Group 1 - Guiyang has emerged as a coffee hub, with over 3,000 coffee shops, following the recent victory of local brand "Captain George" at the 2025 WBrC World Coffee Brewing Championship [1][2][11] - The coffee culture in Guiyang is characterized by a unique lifestyle of "early coffee, late beer," reflecting a blend of local food and beverage preferences [2][26] - The city's coffee shops are often located in narrow alleys, influenced by the local "deep alley culture," which has historical and geographical roots [9][6][21] Group 2 - Many coffee shops in Guiyang have won awards, creating a competitive environment that attracts coffee enthusiasts and professionals from other regions [11][18] - Local coffee professionals often participate in competitions not just for winning but for the learning opportunities they provide, indicating a strong community focus on skill development [17][18] - The growth of the coffee scene in Guiyang has been supported by a history of local interest in beverages, initially dominated by tea and later by milk tea, which laid the groundwork for coffee consumption [20][21] Group 3 - The coffee culture in Guiyang is complemented by a thriving craft beer scene, with a slower pace of life allowing residents to enjoy diverse beverage options [26][27] - Local coffee shops often roast their own beans, allowing for unique flavor profiles and a personalized customer experience [21][22] - The influx of both local and external coffee brands into Guiyang reflects a dynamic market, with established brands coexisting alongside newcomers, enhancing the overall quality and variety available [27][28]

Core Insights - Mo's Coffee has been recognized by iiMedia Research as the "Pioneer of Origin Black Coffee" and holds the title of "National Sales Leader in Origin Black Coffee" [1][9]. Industry Overview - The global coffee industry is experiencing robust growth, with traditional markets like the US, Italy, and France, as well as emerging markets in Asia, showing increasing enthusiasm for coffee [3]. - iiMedia Research forecasts that the market size of China's coffee industry will reach 789.3 billion yuan in 2024, surpassing 1 trillion yuan in 2025, and potentially reaching 1,390.8 billion yuan by 2029, driven by consumer demand for quality and the spread of coffee culture [3]. Competitive Landscape - The coffee market is evolving with numerous brands emerging, from large chains to small specialty cafes, all competing for market share [7]. - Consumer preferences are shifting from coffee as merely a stimulant to a more comprehensive appreciation of coffee culture, origin, and brewing techniques, with origin being one of the top five factors influencing purchasing decisions [7]. Supply Chain Dynamics - The coffee supply chain faces challenges and opportunities, with coffee bean production concentrated in tropical and subtropical regions near the equator, where climate and soil conditions significantly impact quality [9]. - Many coffee companies are enhancing partnerships with coffee-producing regions and adopting sustainable agricultural practices to ensure stable supply and quality [9]. Company Specifics - Mo's Coffee stands out with its unique focus on origin black coffee, sourcing beans from the world's top eight coffee-producing regions and emphasizing single-origin and single-variety selections to preserve authentic flavors [11]. - The company employs advanced roasting techniques tailored to the characteristics of different bean varieties, ensuring the release of natural aromas and flavors [15]. - Mo's Coffee utilizes a -82℃ rapid freezing technology to lock in freshness and flavor, ensuring a pure coffee experience with only coffee powder as an ingredient [15]. - The company actively promotes coffee culture, educating consumers about the origins, cultivation, roasting, and brewing processes, while engaging with coffee enthusiasts to gather feedback for product improvement [18].

Core Insights - The "Fei Yue Summer Solstice" coffee culture market was held in the Dongcheng District, attracting thousands of coffee enthusiasts and tourists, becoming a new cultural consumption hotspot during the summer solstice in Beijing [1][5] Group 1: Event Overview - The market featured over 50 boutique stalls, offering a variety of coffee, craft beer, DIY baking workshops, diverse foods, and interactive experiences [1][4] - The event was designed around the concept of "Micro Landscape Home," integrating local businesses and creating a platform for merchants to showcase their products and expand their customer base [1][5] Group 2: Offerings and Experiences - The market presented a rich flavor matrix with cold brew specials, Chinese tea-coffee blends, and unique summer drinks, leading to long queues at many stalls [4] - Professional baristas provided hands-on training on coffee brewing techniques, allowing participants to experience the roasting process and take home customized hand-brewed coffee [4] Group 3: Cultural and Economic Impact - The event aimed to promote regional consumption upgrades by merging cultural elements with coffee consumption, transforming the area into a participatory and inheritable community space [5] - Future plans include exploring more diverse cultural market forms to provide citizens with engaging urban public spaces [5]

Group 1 - The event "First Cup of Coffee Upon Arrival in Shanghai" is part of the ongoing Shanghai International Coffee Culture Festival, aimed at welcoming travelers and promoting local coffee brands [2][4] - The event saw a high demand, with staff needing to urgently restock coffee supplies shortly after the event began, indicating its popularity among travelers [2] - The initiative is organized by local authorities in collaboration with various coffee brands, enhancing community engagement and promoting local businesses [2][3] Group 2 - The festival features interactive experiences, such as a "Coffee Festival Limited Blind Box" giveaway for participants who share their experiences on social media [3] - A unique performance titled "Coffee Dream - Coffee Adventure" was held, blending traditional Chinese opera with modern elements, showcasing cultural integration [3][4] - The event has successfully distributed nearly 5,500 cups of coffee to travelers, reinforcing its role as a cultural ambassador for Shanghai [5]

Core Viewpoint - Coffee has evolved from a simple beverage to a cultural symbol, reflecting urban consumption culture and social interactions, particularly in Shenzhen, which is becoming a hub for diverse coffee experiences and flavors [2][9][23]. Group 1: Coffee Culture and Events - The fifth Shenzhen Futian Coffee Life Week showcased nearly 200 coffee brands, allowing enthusiasts to experience a wide variety of coffee flavors and preparation processes [2][8]. - During the event, the main commercial area in Futian saw a 29.97% increase in foot traffic compared to the previous year, indicating a growing interest in coffee culture [2][8]. - Coffee is increasingly viewed as a lifestyle choice rather than just a functional drink, with consumers engaging in coffee tasting and exploration [7][9]. Group 2: Market Trends and Consumer Preferences - In 2023, China's coffee industry reached a scale of 265.4 billion yuan, with per capita annual consumption rising to 16.74 cups [8]. - Shenzhen leads major cities in China with a coffee shop density of 2.23 shops per square kilometer, reflecting its vibrant coffee culture [8]. - Approximately 80% of consumers choose coffee for its stimulating effects, while 58% consume it during leisure activities and 44.3% for business socializing [9]. Group 3: Industry Transformation and Innovation - Coffee brands are shifting from selling just beverages to offering coffee-related products, such as beans and equipment, as consumer preferences evolve [13][14]. - The rise of home brewing is evident, with the proportion of office hand-brewed coffee increasing from 12% in 2020 to 35% in 2024, driven by a demand for quality and cost-effectiveness [14]. - New coffee varieties, such as lychee-flavored coffee beans, are being developed to cater to local tastes and reduce transportation times for fresh products [16][17]. Group 4: Global Coffee Connections - The event facilitated connections between local and international coffee stakeholders, including Ethiopian diplomats promoting their coffee and seeking investment opportunities [19][20]. - The coffee festival serves as a model for regional development, with cities like Yanbian aiming to replicate Shenzhen's success in fostering a vibrant coffee culture [20][21]. - The global coffee trade is being reshaped through events like the Coffee Life Week, which emphasizes the importance of cultural exchange and collaboration in the coffee industry [22][23].