Core Insights - Meituan Flash Purchase has launched a "Half-Day Delivery and Installation" service for air conditioners in collaboration with major appliance brands, significantly improving the shopping experience for consumers [1][2] - The service allows consumers to receive and install air conditioners on the same day, reducing the need for multiple days off work for installation [1] - During the 618 shopping festival, the combination of national subsidies and the new service led to a substantial increase in sales for participating brands, with some brands seeing sales growth of over 60 times [1] Group 1 - Meituan Flash Purchase has partnered with leading appliance brands such as Gree, TCL, Midea, Haier, and Aux to offer the "Half-Day Delivery and Installation" service [1] - The service is currently available in several regions including Hebei, Shandong, Chongqing, Hainan, Guangxi, Dongguan, and Zhuhai, with plans for expansion to more cities [2] - The "Half-Day Delivery and Installation" service is part of Meituan Flash Purchase's broader initiative to enhance consumer shopping experiences through the "Safe Flash Purchase" program, which aims to provide comprehensive shopping guarantees [2] Group 2 - The sales performance during the 618 shopping festival highlighted the effectiveness of the new service, with Gree's sales increasing nearly nine times compared to the previous year's Double Eleven period [1] - Aux experienced a remarkable sales increase of over 60 times during the same period, indicating strong consumer demand for the new service [1] - The initiative reflects a growing trend in the appliance industry towards faster and more convenient delivery and installation services, catering to the needs of busy consumers [1][2]