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擦窗机器人市场需求爆发 玩家涌入要防“成长的烦恼”丨机器人新视界
证券时报· 2025-06-04 01:30
在高楼林立的城市天际线间,一抹灵活移动的机械身影正在悄然改变人们的生活。 当通用人形机器人跑马拉松、打格斗赛而引发广泛关注时,擦窗机器人这一面向垂直场景的产品已经从"科技概念"变成广泛应用的智能清洁设备。无论是面向高空 幕墙等商用领域,还是面向千家万户的家用市场,擦窗机器人近年来均展现了蓬勃的增长潜力,并在需求与技术的双轮驱动下,开展着一场关于清洁效率的革命。 不过,行业繁荣的背后潜藏暗礁。"我们投资过相关企业。现在这个市场很乱,几千元的产品在代工厂才几百块钱。除了头部的一些企业外,其他都是代工,功能同 质化,拼的是营销。"一名投资人向证券时报记者透露。记者在采访中发现,行业高速增长吸引了大量玩家涌入,市场鱼龙混杂。尤其在家用擦窗机器人领域,不少 厂商试图以低价换取市场,一定程度搅乱了原本的行业生态。业内人士普遍认为,需警惕低质量"内卷"影响了这一新兴市场的发展,应建立统一严格的标准,规范 行业竞争。 需求爆发 据奥维云网数据,2024年中国家用擦窗机器人市场规模首次突破了10亿元,同比增长率达到35.7%。进入2025年,搭乘着国家补贴政策红利东风,擦窗机器人市场 依然保持高增态势,一季度市场规模达到4.3 ...
擦窗机器人市场需求爆发玩家涌入要防“成长的烦恼”
Zheng Quan Shi Bao· 2025-06-03 18:40
Core Insights - The window cleaning robot market in China is experiencing significant growth, with the household segment projected to exceed 1 billion yuan in 2024, reflecting a year-on-year growth rate of 35.7% [2] - The industry is witnessing an influx of new players, leading to a chaotic market environment characterized by price wars and product quality concerns [6][7] - Technological advancements are driving the evolution of window cleaning robots, enhancing their efficiency and safety features [4][5] Market Demand - The household window cleaning robot market is expected to maintain high growth momentum, with a market size of 4.3 billion yuan in Q1 2025, representing a year-on-year increase of 43.3% [2] - The market has reached a demand inflection point, attracting significant capital and new entrants [2] - The leading player, Ecovacs, holds a market share of 62.3% in Q1 2025, having pioneered the category in 2011 [2] Technological Advancements - Continuous technological breakthroughs are crucial for the growth of the window cleaning robot industry, with improvements in sensors, algorithms, and suction technology [4] - Ecovacs' latest model, the W2 PRO, features advanced algorithms and multiple cleaning modes, showcasing the industry's innovation [4] - Lingdu Intelligent has developed a water recycling system that significantly reduces water usage, appealing to markets with scarce water resources [5] Industry Challenges - The influx of new players has led to a price war, with products ranging from a few hundred to over a thousand yuan, resulting in quality inconsistencies [6] - The low-cost strategy adopted by many new entrants poses risks to the overall market perception and product quality [6][7] - Industry experts emphasize the need for unified standards and regulations to ensure product quality and safety [7] Application Expansion - While window cleaning robots have achieved maturity in household and commercial applications, there is potential for expanding into new markets and use cases [8] - Ecovacs is exploring new applications for its products, such as in hotels and commercial buildings, to overcome the "ceiling" of current use cases [8] - Lingdu Intelligent is also diversifying its offerings to include specialized cleaning solutions for sectors like rail transportation and photovoltaic systems [8]