Core Viewpoint - The low-price e-commerce platform's focus on traffic is indiscriminately attacking every industry, leading to severe profit erosion and survival challenges for companies in the paper products sector [1][2]. Group 1: Industry Challenges - Many paper manufacturers are facing significant operational difficulties, with some factories shutting down due to continuous price wars that have eroded profits [1][2]. - The paper industry is experiencing a decline in production capacity utilization, dropping from 88% in 2014 to below 60% in 2023, indicating a supply-demand imbalance [8]. - The competitive landscape is fragmented, with top brands holding only 30%-35% market share, leading to intensified competition and reduced profit margins for many companies [10]. Group 2: Consumer Concerns - The rise of low-priced white-label products has resulted in alarming quality issues, including false advertising, product discrepancies, and safety hazards [4][7]. - Complaints regarding life paper products have surged, with a 67% annual increase in complaints on platforms like Black Cat, highlighting the growing consumer dissatisfaction [7]. Group 3: Impact of E-commerce - E-commerce platforms have shifted the focus of white-label manufacturers towards aggressive pricing strategies, often at the expense of product quality [12][13]. - The reliance on e-commerce for sales has led many white-label companies to engage in a "self-destructive" price war, ultimately harming their profitability and brand reputation [11][13]. Group 4: Case Studies and Innovations - Companies like Weibang Paper are attempting to break free from the price war by focusing on product quality and innovation, collaborating with platforms like JD's Jingxi to create value-driven products [19][23]. - Successful product launches, such as the "Sunflower Hanging Tissue," demonstrate that prioritizing quality and consumer needs can lead to significant sales growth, even in a challenging market [22][23]. Group 5: Future Outlook - The industry is witnessing a shift towards prioritizing safety, comfort, and reliability in paper products, moving away from the era dominated by low prices and promotional tactics [25][26]. - As consumer awareness regarding product quality increases, companies that invest in supply chain improvements and continuous product innovation are likely to succeed in the evolving market landscape [25][26].