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飞天茅台再跳水!25年原箱和24年散瓶首破2000元,“蛇茅”跌出新低
21世纪经济报道· 2025-06-15 12:52
Core Viewpoint - The wholesale prices of Moutai have significantly decreased, with key products breaking the psychological price barrier of 2000 yuan per bottle, indicating a potential shift in market dynamics and consumer behavior [1][2][4]. Group 1: Price Trends - As of June 15, the wholesale price of 25-year Moutai is 1960 yuan per bottle, remaining stable, while the original box price is 1990 yuan, down by 10 yuan from the previous day [1]. - The 24-year Moutai has seen a drop in price, with the wholesale price for the original box at 2075 yuan, unchanged, and the scattered bottle price at 1990 yuan, down by 20 yuan [1]. - The price of the "Snake Moutai" has dropped to 2300 yuan per bottle, marking a decline of over 39% from its peak price of 3800 yuan [1]. - The recently launched Shengle Moutai is priced at 2350 yuan per bottle, down 100 yuan, reflecting a 30% decrease from its high of 3400 yuan [1]. Group 2: Market Dynamics - The retail prices of Moutai are also declining, with some online platforms offering prices as low as 1840 yuan per bottle, indicating a significant drop in consumer demand during the off-peak season [2]. - The upcoming "6·18" sales event is expected to further pressure Moutai prices, with reports of promotional offers significantly undercutting traditional pricing [2]. - The increase in non-standard product offerings and continuous market supply are internal factors contributing to the decline in Moutai's wholesale prices [3]. Group 3: Consumer Behavior - Analysts suggest that the changing age demographics of consumers are influencing Moutai's pricing, as younger consumers exhibit lower demand for high-end liquor, prompting a price adjustment to align with market realities [4]. - The overall market position of Moutai remains strong, but the price adjustments reflect a necessary response to evolving consumer preferences and behaviors [4].