Core Insights - Nanjing has become a popular year-round tourist destination, attracting over ten million visitors during holidays, thanks to its focus on human-centered development and the integration of culture, commerce, tourism, and sports [1][2] Group 1: Seasonal Tourism and Events - Nanjing offers seasonal experiences throughout the year, with activities like plum blossom viewing in spring, lotus watching in summer, and various cultural festivals, making it a year-round attraction [2][3] - The city has implemented the "Four Seasons Appointment" initiative, promoting consumption activities that align with seasonal characteristics, enhancing the overall visitor experience [2][5] Group 2: Cultural and Commercial Integration - The integration of culture, commerce, and technology has created new experiences, such as the Deji Art Museum, which attracted over 8 million visitors last year, with 75% being from outside the city [3][4] - Nanjing has introduced numerous international and local brand flagship stores, enhancing its appeal as a shopping destination and providing diverse experiences for visitors [4][6] Group 3: Visitor Services and Community Engagement - The city has a robust volunteer program with over 6,000 volunteers providing services during peak tourist seasons, ensuring a welcoming environment for visitors [5][6] - Nanjing has launched the "Ning Rest Assured" consumption platform, which facilitates easy returns and enhances consumer confidence, contributing to a positive shopping experience [5][6]