春节期间，普陀各大商圈纷纷推出以非遗、年俗为主题的文化美陈与体验活动，吸引市民游客打卡消 费。春节假期，全区重点商场累计客流同比增长9.1%，销售额同比增长10.0%，其中，中海真如环宇城 表现亮眼，客流同比增长14.5%，销售额同比增长17%。 记者日前从上海市普陀区文旅局获悉，2026年春节期间，普陀借助第一届上海旅游攻略超级大赛活动的 成果转化和宣推优势，以"半马苏河快乐加'马'"为主题，统筹全区文商旅体展资源，推出六大特色板 块，三百余项假日活动，引导市民游客"在沪过年""来沪过年"，为普陀区文商旅体展特色资源点位聚人 气、引流量，促消费。 此外，普陀区各文博场馆在春节期间推出多项主题展览与体验活动。据统计，春节期间普陀全区文化场 所接待市民游客同比增长26.12%。同时，辖内各街道镇举办120余项春节活动，活动场次同比增加 86.15%。 假期期间，普陀区重点监测的景区景点共接待市民游客24.5万人，同比增长90.87%；全区中高档酒店平 均入住率达55.75%，同比增长10.2个百分点；酒店接待入境游客同比增长31.9%；全区重点商场累计客 流同比增长9.1%，销售额同比增长10.0%；苏州河游船 ...

Group 1: Core Insights - Shanghai launched over 2,570 cultural and tourism activities for the 2026 Spring Festival, promoting the theme "Travel to Shanghai, Super New Year" to attract tourists [1] - Total online and offline consumption in Shanghai reached 60.35 billion yuan during the Spring Festival, a year-on-year increase of 12.8%, with offline consumption at 36.55 billion yuan, up 15.4% [1] - The city welcomed 21.67 million tourists during the nine-day holiday, marking an 8.36% increase, with total tourism consumption amounting to 25.614 billion yuan, a 20.90% rise [1] Group 2: Inbound Tourism Growth - Shanghai is positioning itself as a leading destination for inbound tourism, attracting foreign visitors to experience traditional Chinese New Year celebrations [2] - The city introduced over 130 themed travel routes, which became popular on major OTA platforms, leading to a significant increase in inbound tourist numbers from countries like Greece, Slovenia, and Mexico [2] Group 3: Digital Payment Trends - Inbound tourists enjoyed digital conveniences such as mobile payments, with Alipay services seeing over 60% growth in consumption during the first five days of the Spring Festival [4] - Alipay's "Tap to Pay" feature saw a fourfold increase in transaction amounts from foreign tourists, with Shanghai Pudong Airport experiencing a 25-fold increase in transaction numbers [4] Group 4: Family and Multi-Generational Travel - The Spring Festival saw a rise in multi-generational family trips, with Shanghai's LEGOLAND reporting record visitor numbers, particularly from out-of-town tourists [8] - The city enhanced its tourism services to cater to families and elderly visitors, including the addition of accessible facilities and tailored services [8] Group 5: Consumer Incentives and Market Dynamics - Shanghai's consumer incentive policies, including a lottery for receipts, engaged over 3.9 million participants, significantly boosting retail and dining sectors [9] - Over 110 million yuan in consumption vouchers were distributed, leading to over 500 million yuan in retail and dining consumption, with a redemption rate exceeding 80% [10] - Major shopping districts in Shanghai reported substantial sales growth, with some areas seeing increases of over 30% year-on-year [10]

经济日报记者 李治国 证券日报记者 占健宇 当前消费结构升级已步入新阶段，面对有效释放内需潜力的现实需要，该如何培育服务消费新增长 点？近年来，上海市徐汇区顺应消费升级趋势，探索文商旅体展深度融合的有效路径，通过资源整合与 场景再造，重塑消费生态、释放消费潜能，不断开拓消费增长新空间。 傍晚时分的上海徐汇滨江，华灯初上，龙美术馆在暮色中熠熠生辉。馆内，人们沉浸在艺术盛宴 中；馆外，滑板少年在台阶上腾跃，跑步爱好者沿着江畔穿梭。几步之遥的西岸梦中心商场里，看完展 览的观众在挑选艺术衍生品……这幅充满烟火气的城市生活画卷，正是徐汇区文商旅体展深度融合的生 动写照。 2025年，徐汇区区域经济总量达4153.08亿元，位列中心城区第一。亮眼经济数据背后，是一场 从"单点业态"到"系统融合"的深刻变革。上海市徐汇区委书记曹立强表示，徐汇区正聚焦扩大内需，立 足国内大市场促进消费，推动文商旅体展深度融合，让新需求创造新增长。近日，记者深入走访，探索 徐汇区融合多业态、打造新生态的路径和经验。 场景串联激发潜能 2025年10月，综合性极限运动盛会"FISE城市运动嘉年华"在徐汇滨江举行。专业赛道上，滑板、小 轮车选手的 ...

Group 1 - The core viewpoint of the articles highlights the vibrant cultural scene in Beijing during the Spring Festival, showcasing a rich variety of performances and the integration of arts with tourism and commerce [2][3] - During the Spring Festival, Beijing hosted a total of 2,190 commercial performances, attracting approximately 410,000 audience members, indicating the city's strong cultural influence and its status as a performing arts capital [3] - The integration of traditional and contemporary performances, such as the Russian Leningrad State Symphony Orchestra and popular dance dramas, reflects the deep cultural exchanges and the diverse artistic offerings available to audiences [2][3] Group 2 - The use of theater spaces as cultural windows has been creatively enhanced, with various exhibitions and themed products being introduced, such as the "Year of the Horse" commemorative items and themed food offerings [3] - The trend of theaters evolving beyond mere performance venues to provide multi-dimensional experiences is becoming more prevalent, allowing for greater audience engagement and showcasing the city's cultural vibrancy [3]

是什么让春运大潮中的 匆匆脚步停留？ "八站两场" 一场场不期而遇的年味演出 把团圆链接在一起了！ lan L l amH 17 I 1 區市 300 1 0 p - 9 l ■ l 13.4 t 12:35 lar a କ୍ଷେତ l i p Zw 5 1 . . 0 THE COMMENT d .. . . . 4 1700 le 11 . . er 1 新闻 -4 10 TTLE I 44 I 4 V 4 r 在国资委的支持与指导下，首文科集团积极落实文化惠民举措，集结旗下北京演艺集团40支"文艺轻骑 兵"，在新春期间把老百姓喜闻乐见的演出搬到交通枢纽。在北京站、北京南站、北京西站、丰台站、 朝阳站、通州站，到首都机场、大兴机场重点交通点位，带来了近30场演艺"快闪"活动，以"为观众服 务"为核心，将京腔京韵与新春暖意融入人们奔波的旅途。 从候车大厅到航站楼廊，从车站出口到站前广场，京味浓郁、多元快闪、新潮演绎等特色演出让现场人 气满满，南来北往的旅客在旅程中，邂逅一场场流动的艺术盛宴。观众们纷纷驻足欣赏、拍照留念，反 馈热烈，表示在匆忙的旅途中感受到了北京的年味与温情。从城市到旅客，从演员到观众，这场 ...

Core Viewpoint - The article discusses the transformation of the consumer landscape in Shanghai's Xuhui District, emphasizing the integration of culture, commerce, tourism, and sports to stimulate new growth in service consumption and enhance the local economy [1][5]. Group 1: Economic Growth and Consumer Engagement - By 2025, Xuhui District's economic output is projected to reach 415.308 billion yuan, ranking first among central urban areas, driven by a shift from "single-point operations" to "system integration" [1]. - The "FISE Urban Sports Carnival" held in October 2025 attracted 328,400 visitors, with a 69.51% increase in daily foot traffic and a 35.29% rise in daily sales compared to the previous week [2]. - The UFC Fight Night in August 2025 saw an average spending of 3,410 yuan per person, significantly boosting local dining, shopping, and entertainment [2]. Group 2: Event-Driven Consumption - A series of concerts in August 2025 attracted around 200,000 attendees, generating 156 million yuan in sales across 16 shopping malls and a 75% increase in hotel revenue in the vicinity [2][3]. - Over 400 events were held in Xuhui in 2025, drawing approximately 21 million visitors, a 138% year-on-year increase, showcasing the area's vibrant cultural and commercial activities [3]. Group 3: Integration of International Brands - International brands like lululemon have engaged deeply with the community, hosting events that attracted thousands of participants, indicating a strong connection between sports and community [4]. - The relocation of lululemon's China marketing headquarters to Xuhui signifies a deeper integration of international brands with local development [4]. Group 4: Innovative Ecosystem Development - Xuhui District has implemented a multi-layered ecosystem for integrated development, focusing on policy guidance and market response to sustain and replicate its success [6]. - The introduction of consumption vouchers in 2025 led to a 93.91% redemption rate, generating over 46 million yuan in orders and stimulating market activity [6]. Group 5: Future Strategies and Technological Integration - Future plans include leveraging digital technologies to create a comprehensive ecosystem for international technology consumption, enhancing consumer experiences through virtual and augmented reality [11]. - The focus will be on internationalization, enhancing immersion, and developing unique IPs for events, aiming to position Xuhui as a leading destination for inbound tourism [12]. Group 6: Collaborative Ecosystem - The "government-platform-enterprise" model in Xuhui promotes collaboration among various stakeholders, creating a sustainable and self-reinforcing economic cycle [10][13]. - The "ticket root economy" exemplifies a model where a single purchase can drive multiple business sectors, enhancing resource utilization and sustainability [10].

境内外游客纷纷到上海过年 上海南京东路商圈开展"南京路和你一起迎新年"系列活动，潮玩品牌持续发力，宏伊广场等商业体销售 额同比增长30%；豫园商圈突破传统地理边界打造新春灯会，销售额同比增长22.1%；陆家嘴商圈推 出"寻马摩登之旅"活动，销售额同比增长27.8%；青浦奥莱打造"幸福+马"大拜年系列活动，假期销售额 同比增长20%…… 春节假期期间，上海各大商圈深度整合资源，营造"百马迎新"浓厚氛围，文商旅体展活动轮番上演，吸 引来的强劲人气有效转化为高涨的消费热情。数据显示，春节假期期间，上海市商务委监测的19个市级 商圈消费金额47.8亿元，同比增长12.0%；日均客流319万人次，同比增长15.8%。 2026年春节假期，上海消费市场收获"开门红"。据上海市商务委提供的消费市场大数据实验室数据，2 月15日至22日，上海全市线上线下消费603.5亿元，同比增长12.8%。其中，线下消费365.5亿元，同比 增长15.4%；线上消费238.0亿元，同比增长8.9%。 另据上海市文化和旅游局提供的上海旅游大数据，春节假期9天，上海市共接待游客2167.21万人次，同 比增长8.36%（按可比口径，以下同）； ...

2月20日， 2026年春节"澳洲万人游北京首发团"欢迎仪式在鼓楼举办。本报记者 程功摄 2026年春节假期，北京文旅市场呈现人气旺、消费热、年味浓、科技范、国际化等特点，9天超长假期 累计接待游客1984.3万人次，实现旅游总花费331.4亿元。从传统庙会的守正创新，到商圈里"赛博"年味 的科技赋能；从文商旅体展融合的春节模式之变，到入境游客"当一天北京人"的文化体验，丙午马年春 节的北京，呈现出前所未有的"新"年味——既守住了京味年俗、老字号烟火、非遗匠心的根脉，又以科 技、创新和开放的姿态，让人们在"京"彩年的画卷里，照见新北京的时代变迁，感受到传统文化的生生 不息。 京城新春"马力"全开，传统年味焕发新活力 春节期间，全市举办40余个各具特色的庙会灯会游园会活动，数量、规模均创新高，各大庙会以京味年 俗融合科技体验为亮点，打造"日逛庙会、夜赏灯彩"全时段、沉浸式新春盛宴，让市民游客在烟火气、 文化味、科技感中感受地道京味年。这个春节，北京兴起了老字号消费热、非遗体验热。隆福寺新春市 集成为春节假期"顶流"，义利面包、稻香村糕点、六必居酱菜、兔儿爷文创等京味美食、非遗文创深受 市民游客喜爱。地坛庙会、龙 ...

上海南京东路商圈开展"南京路和你一起迎新年"系列活动，潮玩品牌持续发力，宏伊广场等商业体销售 额同比增长30%；豫园商圈突破传统地理边界打造新春灯会，销售额同比增长22.1%；陆家嘴商圈推 出"寻马摩登之旅"活动，销售额同比增长27.8%；青浦奥莱打造"幸福+马"大拜年系列活动，假期销售额 同比增长20%…… 春节假期期间，上海各大商圈深度整合资源，营造"百马迎新"浓厚氛围，文商旅体展活动轮番上演，吸 引来的强劲人气有效转化为高涨的消费热情。数据显示，春节假期期间，上海市商务委监测的19个市级 商圈消费金额47.8亿元，同比增长12.0%；日均客流319万人次，同比增长15.8%。 在文旅商体展深度融合下，上海消费场景不断上新，吸引了全国乃至全球游客扎堆到上海过年。美团旅 行数据显示，春节期间，该平台上海市文旅预订增速达26%，来自江苏、浙江、广东、山东、北京的游 客偏爱在上海过春节。入境游也持续增长。数据显示，春节假期期间，上海全市离境退税销售额8000余 万元，同比增长1.5倍。 "这个春节假期，境外游客最爱用'支付宝们'到'入境消费第一城'上海消费，同比增长近100%。"支付宝 相关人士对上海证券报记者 ...

针对追求潮流的年轻客群，九棵树引进了《荒废度日》三金专场、沪语脱口秀《310集合》等"文化 新玩法"；针对本土家庭观众，则安排了经典滑稽戏《三毛学生意》、沪剧《庵堂相会》，唤醒地道 的"上海年味"；而音乐剧《长腿叔叔》、儿童剧《动物狂欢节》则填补了亲子家庭的假期文化空白。再 加上《飞驰人生3》《熊猫计划》等热门影片的无缝放映，全品类的文化内容供给，让返乡团聚的家 庭、留沪过年的年轻人都能在此找到兼具社交感与品质感的新春去处。 记者 沈思怡 这份热闹的背后，是九棵树对剧场空间利用的一次"供给侧升级"。据九棵树（上海）未来艺术中心 总经理陈西加介绍，为承接春节高密度的演出与电影排期，九棵树完成了专业级的影音系统迭代，继去 年将大剧场升级为千人影厅后，今年春节又把小剧场改造为可灵活切换的专业影厅，既能呈现原汁原味 的艺术表演，又能瞬间变身高规格观影厅，确保观众无论是看剧还是看电影，都能获得沉浸式的品质享 受。 马年新春，下午两点，奉贤区九棵树（上海）未来艺术中心的小剧场门口已经聚满了人。一边是经 典滑稽戏《三毛学生意》的怀旧腔调，一边是春节档大热影片《飞驰人生3》的燃情画面，传统与新潮 的双重吸引力，让这里的新春人 ...