Core Insights - Guolian Aquatic Products Co., Ltd. emphasizes its mission to provide healthy marine food and has made product health upgrades a strategic focus [1][2] - The company has launched a series of "0 additive" products, including shrimp and tilapia, which do not contain industrial additives, preservatives, or water-retaining agents, catering to consumer demand for clean labels and healthy diets [1][2] - At the 28th China International Fisheries Expo, Guolian showcased its "0 additive" products, receiving significant attention from professional clients [1][2] Product Strategy - The health strategy is integrated across all product lines, including both basic products like boiled shrimp and deep-processed ready-to-eat meals [2] - The introduction of the "0 additive" product line is a proactive response to the current market trend towards health-conscious consumption [2] - These products not only meet consumer demands but also provide diverse profit solutions for the food service sector [2] Market Positioning - As the "King of Shrimp" in China, Guolian aims to offer comprehensive solutions to restaurant clients, moving beyond just providing quality ingredients [3] - The company showcased various deep-processed ready-to-eat products at the Qingdao Fisheries Expo, including battered shrimp, rice and noodle products, shrimp paste, and prepared fish series [3] - Guolian is transitioning from a supplier of professional table ingredients to a service provider, offering integrated food solutions through dish development and cost reduction [3]