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国联水产聚焦健康海洋食品战略 重点打造“0添加”系列产品
Zheng Quan Ri Bao Wang· 2025-11-27 12:11
Core Insights - Guolian Aquatic Products Co., Ltd. emphasizes its mission to provide healthy marine food and has made product health upgrades a strategic focus [1][2] - The company has launched a series of "0 additive" products, including shrimp and tilapia, which do not contain industrial additives, preservatives, or water-retaining agents, catering to consumer demand for clean labels and healthy diets [1][2] - At the 28th China International Fisheries Expo, Guolian showcased its "0 additive" products, receiving significant attention from professional clients [1][2] Product Strategy - The health strategy is integrated across all product lines, including both basic products like boiled shrimp and deep-processed ready-to-eat meals [2] - The introduction of the "0 additive" product line is a proactive response to the current market trend towards health-conscious consumption [2] - These products not only meet consumer demands but also provide diverse profit solutions for the food service sector [2] Market Positioning - As the "King of Shrimp" in China, Guolian aims to offer comprehensive solutions to restaurant clients, moving beyond just providing quality ingredients [3] - The company showcased various deep-processed ready-to-eat products at the Qingdao Fisheries Expo, including battered shrimp, rice and noodle products, shrimp paste, and prepared fish series [3] - Guolian is transitioning from a supplier of professional table ingredients to a service provider, offering integrated food solutions through dish development and cost reduction [3]
国联水产:公司将产品健康化升级作为重要战略方向
Zheng Quan Ri Bao Wang· 2025-11-27 11:13
Core Viewpoint - Company emphasizes its mission to provide healthy marine food and focuses on upgrading product healthiness as a key strategic direction [1] Group 1: Product Development - Company has optimized product formulas and processes through a "technology + craftsmanship" dual approach [1] - The company is focusing on the "0 additives" platinum shrimp series, which contains only shrimp in its ingredient list [1] - Commitment to not adding industrial additives, preservatives, or water-retaining agents during production to preserve natural flavor [1] Group 2: Industry Standards - Company collaborates with industry chain enterprises to release the "Boiled Shrimp White Paper" to promote high standards in the industry [1] - These initiatives aim to establish "health, transparency, and high quality" as the company's distinctive labels [1]