今天分享的是：2025配料干净酱油品类发展和趋势报告 报告共计：35页 随着健康饮食理念的深度渗透，调味品市场正迎来一场以"配料干净"为导向的品质升级。近日，一份行业趋势报告深入剖析了酱油品类的消费新动向，揭示 出在产业转型、消费观念更迭与渠道变革的多重驱动下，"配料干净酱油"正从细分走向主流，逐渐重塑家庭厨房的调味选择。 报告指出，中国调味品市场在过去十年间规模翻倍，其中酱油品类常年占据约四分之一份额，增长稳健。而配料干净酱油作为升级方向，近年来持续呈现双 位数高增长，成为推动酱油市场结构演进的重要力量。其发展背后，既有产业端在政策引导下向"技术+规模"双核驱动转型、淘汰落后产能的推动，也源于 消费者在日常消费中更注重饮食品质，愿意为健康属性支付溢价。与此同时，线下商超的品类升级与线上即时零售的便利性，共同为这类产品提供了更广阔 的触达空间。 消费人群的精细化分层是本次报告的洞察重点。研究将关注健康的酱油消费者划分为三类典型群体：其一是"健康专注者"，以一线城市未婚女性为主，生活 节奏快，厨艺较为简单，将"成分干净"视为选购酱油的底线，对"0添加"等概念敏感，但品牌忠诚度不高；其二是"健康美食家"，多处于3 ...

当前宠粮市场，"0添加"常被当作营销噱头，部分品牌模糊"0添加"定义、缺乏实际管控能力，导致消费者陷 入"概念信任危机"。而河北华兴宠物食品旗下品牌冠邦的"0添加"承诺，并非停留在宣传层面——其以"0化学诱 食剂、0化学防腐剂、0化学合成色素"为明确标准，依托"原料-生产-品控-渠道"全产业链优势构建闭环管控， 让"安心宠粮"从口号落地为可验证的产品。 这种清晰的"0添加"标准，背后是冠邦上游原料端的严格管控——这也是其产业链优势的核心起点。冠邦坚持"严 选健康食材"，所有核心原料均实现"来源可溯、含量明确"；同时通过对鲜肉原料的新鲜度把控，从源头减少"依 赖化学防腐剂延长保质期"的需求。此外，玉米、糙米等谷物原料亦需经过严格的安全检测，确保无有害物质残 留——这种"优质原料+严格筛选"的组合，从根本上消除了"用化学添加掩盖原料缺陷"的必要性，为"0添加"奠定 坚实基础。 冠邦的"0添加"首先胜在"定义清晰、边界明确"，区别于行业"模糊化表述"的乱象。据品牌产品资料显示，冠邦 产品在详情页中明确标注"0化学诱食剂、0化学防腐剂、0化学合成色素"，且不回避"必要安全添加"的透明化说 明——如为保障保质期，仅采用 ...

Core Insights - Guolian Aquatic Products Co., Ltd. emphasizes its mission to provide healthy marine food and has made product health upgrades a strategic focus [1][2] - The company has launched a series of "0 additive" products, including shrimp and tilapia, which do not contain industrial additives, preservatives, or water-retaining agents, catering to consumer demand for clean labels and healthy diets [1][2] - At the 28th China International Fisheries Expo, Guolian showcased its "0 additive" products, receiving significant attention from professional clients [1][2] Product Strategy - The health strategy is integrated across all product lines, including both basic products like boiled shrimp and deep-processed ready-to-eat meals [2] - The introduction of the "0 additive" product line is a proactive response to the current market trend towards health-conscious consumption [2] - These products not only meet consumer demands but also provide diverse profit solutions for the food service sector [2] Market Positioning - As the "King of Shrimp" in China, Guolian aims to offer comprehensive solutions to restaurant clients, moving beyond just providing quality ingredients [3] - The company showcased various deep-processed ready-to-eat products at the Qingdao Fisheries Expo, including battered shrimp, rice and noodle products, shrimp paste, and prepared fish series [3] - Guolian is transitioning from a supplier of professional table ingredients to a service provider, offering integrated food solutions through dish development and cost reduction [3]

Group 1: Industry Trends - The Chinese retail industry is transitioning from a "channel-oriented" model to a "product-oriented" model, with private labels becoming a key focus for many supermarkets [1] - The current market share of private labels in China is approximately 8%, indicating significant growth potential compared to the 40% average in Western retail markets [1] Group 2: Consumer Behavior and Product Standards - Consumers are increasingly concerned about the cleanliness of ingredient lists, which has become a major standard for retailers developing private label products [2] - Many products labeled as having "clean ingredients" may still contain additives hidden within composite ingredients, making it difficult for consumers to know the actual contents [3][4] - The term "natural extracts" can be misleading, as these ingredients may undergo chemical processing, posing similar safety risks as artificial additives [3] Group 3: Misleading Marketing Practices - Some companies exploit regulatory loopholes by not listing ingredients that make up less than 2% of the product, allowing them to obscure the presence of additives [4] - The trend of "0 additives" can lead to higher salt and sugar content in products, which may increase health risks such as cardiovascular diseases and diabetes [5] - Misleading branding, such as "100% coconut water," can misrepresent the actual content of products, leading consumers to believe they are purchasing healthier options [6] Group 4: Consumer Misconceptions - The belief that shorter ingredient lists equate to healthier products is flawed, as all substances are chemical compounds, and some natural foods may contain harmful elements [7] - Consumers may pay a premium for "no additive" products that are actually high in sugar, while those with preservatives may be healthier [8] - The average daily salt intake in China is 13.3g, significantly exceeding the recommended 5g, which raises health concerns related to high sodium consumption [8]

Core Viewpoint - Q3 2023 financial results of Qianhe Flavor Industry show a recovery in revenue and profit, alongside the company's proactive response to new food labeling regulations, emphasizing transparency and consumer health [1][2][6] Financial Performance - Qianhe Flavor Industry reported a revenue of 1.987 billion yuan and a net profit of 260 million yuan for the first three quarters of 2023 [1] - In Q3 alone, the company achieved a revenue of 669 million yuan and a net profit of 86 million yuan [1] - Revenue from soy sauce, vinegar, and other businesses in Q3 was 419 million yuan, 79 million yuan, and 133 million yuan respectively, with a significant reduction in the decline compared to Q2 [1] Market Response and Strategy - The company has removed "0 additives" labeling from its packaging in response to new regulations, placing ingredient lists on the front for better consumer visibility [1][2] - Qianhe's chairman emphasized the importance of product quality and compliance with new labeling standards to avoid consumer misunderstandings [2][6] - The company supports the new GB 7718 regulations, which aim to clarify food labeling and promote consumer awareness of ingredients [2][4] Industry Trends - The clean label concept, which originated in Europe, emphasizes transparency and the rejection of artificial additives, pushing companies towards innovation in natural ingredients and processing methods [4][6] - The new GB/T 18186-2025 standard for soy sauce has raised quality requirements and eliminated substandard products, marking a shift towards pure grain brewing [6][7] - Retailers like Walmart are adjusting their product offerings to focus on high-quality, clean-label soy sauces, indicating a market shift towards cleaner ingredients [7][9] Collaboration and Partnerships - Qianhe Flavor Industry is collaborating with major retailers like Walmart to develop unique product quality standards, enhancing its market position [9] - The company aims to leverage partnerships to promote clean-label products, aligning with consumer demands for food safety and quality [9]

Core Insights - The article highlights the growing consumer demand for healthy and high-quality beverages, leading to the launch of 100% yellow tomato juice by the premium fruit tomato brand, Yike Da™ [1][5]. Company Overview - Yike Da™ was established in 2022 by Kaisheng Haofeng Agricultural Group Co., Ltd., focusing on providing high-standard and high-quality products to consumers [3][8]. - The brand has achieved recognition as the "national sales leader" for cherry tomatoes and 100% NFC tomato juice, certified by authoritative institutions [3]. Product Launch - The newly launched 100% NFC yellow tomato juice maintains the brand's "0 additives" principle, containing only yellow tomatoes without any added water [5]. - The product is designed to meet health-conscious consumer needs, featuring 0 added sugar, 0 fat, 0 sodium, 0 artificial flavors, and 0 preservatives, with a calorie count of approximately 75 Kcal per bottle [5][6]. Product Features - The yellow cherry tomatoes used in the juice are sourced from the company's own smart glass greenhouse, ensuring safety with 0 GMOs, 0 artificial hormones, and 0 heavy metals [6]. - Consumer feedback from a tasting event indicated that the juice has a balanced sweet and sour taste, refreshing texture, and a hint of honey flavor, with potential for significant market impact [6]. Market Strategy - The 100% NFC yellow tomato juice is now available on major e-commerce platforms such as Tmall, JD.com, Douyin, and Xiaohongshu, with plans to expand into supermarkets and other online platforms [8]. - Yike Da™ aims to leverage its proprietary raw material advantages and explore diverse product categories to enhance consumer experiences in the future [8].

Core Viewpoint - The snack brand "Liuliu Mei," produced by Liuliu Guoyuan Group Co., Ltd., is attempting to go public again after six years, having previously withdrawn its A-share application in 2019 due to concerns over product singularity [1][2]. Company Overview - Liuliu Guoyuan, founded in Wuhu, Anhui, initially focused on pastry production before launching the "Liuliu Mei" brand in 2001 to meet the market demand for green plum products [1]. - The brand has expanded its sales to international markets, including Australia, Russia, Japan, and South Korea [1]. Financial Performance - The company has diversified its product offerings, with three main products—dried plums, plum jelly, and western plums—generating nearly 1.6 billion yuan in revenue, accounting for 99.5% of Liuliu Mei's performance [2]. - In 2024, revenue from dried plum snacks is projected to be 973 million yuan, representing 60.3% of total revenue; plum jelly is expected to generate 410 million yuan (25.4%); and western plum products are anticipated to bring in 224 million yuan (13.8%) [2]. Market Position - Liuliu Guoyuan ranks first in China's fruit snack industry with a market share of 4.9% in retail sales for 2024, and it holds a 45.7% market share in the natural jelly sector [2]. - The introduction of the low-calorie plum jelly product has become a new growth driver for the company, leveraging advanced preservation technology and natural ingredients [2]. Challenges - Despite the growth in plum jelly products, the company still relies heavily on dried plum products for revenue, indicating ongoing challenges in reducing dependence on a single product line [2].