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外卖大战不肯休止,打工人却“戒饭”了
3 6 Ke· 2025-07-03 11:56
Core Insights - The decline of appetite among young people is becoming a significant issue, reflecting broader emotional and stress-related challenges in modern life [2] - The rise of "human feed" products is seen as a business opportunity, targeting busy office workers who lack time for traditional meals [2][5] Group 1: Industry Trends - The concept of "human feed" is gaining traction as a solution for time-strapped workers, with products designed to replace traditional meals while providing essential nutrients [5][10] - Brands like "Ruo Fan" are capitalizing on this trend, offering various forms of meal replacements that emphasize convenience and nutritional balance [7][10] - The market for meal replacement products is expanding, with significant sales reported for brands like "Ruo Fan," indicating a growing acceptance among consumers [7][10] Group 2: Consumer Behavior - Young professionals are increasingly sacrificing traditional meal experiences for convenience, often opting for energy bars and meal replacements due to time constraints [3][5] - There is a notable shift in consumer attitudes towards food, where the act of eating is viewed more as a necessity rather than a pleasurable experience [12][13] - Online communities are emerging that encourage individuals to prioritize traditional meals, highlighting a counter-movement against the trend of meal replacements [10][12]