以下文章来源于深眸财经 ，作者关注代餐的 深眸财经 . 洞察商业逻辑，深研行业趋势，有态度有深度，做国内领先智库型财经媒体，入驻平台70+。联系方 式：chutou0311 国内代餐市场谁能主宰？ 作者丨 橙西 来源丨 深眸财经 一瓶奶昔替代午餐，一根蛋白棒扛过加班长夜，一盒即食鸡胸肉成为健身标配，这些装在瓶瓶罐罐里 的"科学营养"，正以年均30%的增速席卷中国消费市场。 根据中国报告大厅数据，从2017年的58.2亿元到2023年的1750亿元，代餐赛道用六年时间膨胀30 倍，成为减重经济中最炙手可热的黄金赛道。 其中，以王饱饱、鲨鱼菲特、ffit8、WonderLab等为代表的新锐品牌，快速崛起。 将投中网设为"星标⭐"，第一时间收获最新推送 WonderLab成立首年销售额破6000万元，ffit8蛋白棒一年卖出1050万根，鲨鱼菲特即食鸡胸肉累 计销量1.5亿袋。站在买单前线的，是20-40岁的中青年群体，他们占消费者的90%，其中70%为 女性，为"躺瘦"梦想年均投入超3000元。 然而，狂欢背后暗流涌动，代餐复购率低、轻食餐厅闭店率高，产品能量虚标、菌群超标、寄生虫风 险频发，行业标准缺失让"科学 ...

Core Insights - The meal replacement powder has gained popularity on social media, changing dietary habits among young people, but health risks are a concern [1] - The meal replacement market in China reached a scale of 1.75 trillion yuan in 2023 and is expected to exceed 3.5 trillion yuan by 2027 [1] Industry Overview - Meal replacements were initially designed for specific situations where regular meals are not possible, but they are now expanding to the general population, particularly targeting weight loss consumers [1][2] - The business model of the meal replacement industry is characterized by "light assets and heavy marketing," with low entry barriers for new brands [2] Health Concerns - There are significant health risks associated with meal replacements, including potential nutritional deficiencies and digestive issues for the general population if relied upon long-term [1] - Medical professionals recommend that meal replacements should only be used under guidance for specific patients, not as a primary dietary source for the general public [1] Market Regulation - The meal replacement market requires clearer regulations, including national standards for energy values and nutrient ratios [2] - Brands should focus more on research and development rather than marketing gimmicks to ensure nutritional adequacy [2] Consumer Guidance - Consumers are advised to pay attention to the efficacy of meal replacement products and not be misled by attractive advertising [2] - A balanced diet and exercise are emphasized as essential for health, rather than solely relying on meal replacements [2]

2025年，社交媒体上流行起一句自嘲："当代年轻人最后消失的欲望，是食欲。"当被视作生活热情的缩影的食欲渐渐减退，年轻人的压力与情绪问题则变 得尤为突出。 相比王默在工作压力下对早餐的牺牲，申羽洁的情况则有些不同。 外卖大战启动了一轮又一轮，但打工人却被困在三餐困境里，用"人类饲料"来进化食欲。 在食欲日渐消亡的时代，吃饭似乎不再是生存必需，而是职场丛林里最先被进化掉的多余感受。但这恰恰也成为了企业的商机，写字楼里的"时间穷人"正 是"人类饲料"最精准的受众。 职场压力下的食欲断舍离 王默的牙齿咬穿铝箔包装时，写字楼电梯正卡在 17 楼。代餐棒里的奇亚籽在齿间发出细微的爆裂声，混合着大豆分离蛋白的干涩口感。 此时，手机屏幕上跳出工作群通知，三分钟前组长艾特全员，要求晨会同步昨晚熬夜改的PPT，而此刻那套PPT还躺在他电脑的D盘深处，像块被遗忘在 冷冻层来不及解冻的牛肉。 这是他本月第15次吃能量棒。作为互联网大厂的运营专员，从618前的一个月开始，王默的早餐时间被压缩成电梯里的三分钟。 王默选择的能量棒的包装袋上印着 "科学配比29种营养素" 的字样，在晨光里泛着银灰色的工业光泽。这是他在入职第一个月认真研究 ...

上线仅72小时便狂销2.4万份。日前，一款代餐粉在社交平台掀起风暴，其迅猛的销售势头将代餐 食品推至舆论风口。用两勺粉解决一餐饭？在快节奏生活催生下，代餐市场正以惊人速度膨胀，科幻小 说中的一颗小药丸相当于一餐饭的营养，似乎正离我们越来越近。 这款将吃饭简化为两勺粉末的产品，以其极具争议性的命名和营销手段，精准击中了当代年轻人追 求效率的痛点。然而，我们不得不思考：这种饮食方式的流行，究竟是科技进步的体现，还是资本运作 下的健康陷阱？ 代餐市场的爆发式增长有其深刻的社会根源。数据显示，2023年中国代餐市场规模已达1750亿元， 预计到2027年将突破3500亿元。这种增长背后是都市年轻人日益严重的"时间贫困"现象。在快节奏的工 作生活中，传统的烹饪和用餐时间成为了奢侈品，代餐产品恰好填补了这一需求空白。然而，当我们深 入观察就会发现，这种便捷性是以牺牲饮食文化和身体健康为代价的。 重建健康的饮食观念，不仅需要政策规范和市场监督，更需要每个人对生活方式的重新思考。 同济大学附属同济医院营养科医生李莹杰指出，临床上仅建议特定患者在医生指导下使用代餐，普 通人群长期依赖代餐可能导致营养不良和消化功能退化。更令人担 ...

Core Insights - Aojinqi has been awarded the titles of "National Sales Champion of Meat Strips" and "Top Brand of Meat Strips in China" by iiMedia Research, a leading third-party data mining and analysis agency in the new economy sector [1][5]. Group 1: Market Position and Recognition - Aojinqi's recognition is based on rigorous research and statistical confirmation of the meat strip market in China, utilizing iiMedia Research's CMDAS big data system [5]. - iiMedia Research operates a global real-time data network covering over 135 countries and regions, monitoring more than 3,000 core business indicators [5]. Group 2: Product Innovation and Quality - Aojinqi's success in the competitive meat snack market is attributed to its commitment to quality and innovation, particularly with its flagship product, the "Big Strip Meat Strip," which contains 80% meat and offers a unique texture [6]. - The product is available in various flavors and packaging sizes to cater to diverse consumer preferences and occasions [6]. Group 3: Brand Development and Market Strategy - Aojinqi has expanded its product range and brand presence since its establishment in 2014, producing over 10,000 tons of products daily and achieving significant market penetration across various regions in China [12][13]. - The company has established a robust distribution network with over a thousand signed distributors and partnerships with major retail chains and e-commerce platforms [13]. Group 4: Future Outlook - Aojinqi aims to continue its innovative approach and consumer demand exploration to launch more high-quality products, solidifying its leading position in the leisure meat product market [14].

立夏已至,万物繁茂,健康轻盈成为夏日关键词。作为高端活性益生菌酸奶的引领者,Blueglass始终以创新 科技与天然营养赋能健康生活。此次,品牌重磅升级植物GLP™16+8饱饱营养代餐第10.0版,特别推出黄 金VC百香果菠萝新口味,以一杯含1000mg天然VC的鲜活能量,开启夏日轻盈焕新体验。 科学升级,VC活力赋能夏日轻体 明星超模挚爱,引领健康轻食风潮 凭借"0脂肪、0添加蔗糖"的纯净配方与前沿营养理念,Blueglass植物GLP系列已成为欧阳娜娜、奚梦瑶等 明星超模的夏日必备。黄金VC百香果菠萝口味更以热带果香碰撞清新酸奶,打造层次丰富的口感体验,让 健康管理也能成为味蕾享受。 一杯多维营养,定义健康代餐新高度 作为行业首个将植物GLP(血糖稳态调节)技术应用于酸奶饮的品牌,Blueglass此次升级再度突破: ▪ 三重植物蛋白+双纤维饱腹矩阵:大豆分离蛋白、火麻仁蛋白、小麦水解蛋白提供优质蛋白支撑,搭配燕 麦纤维与豌豆纤维,增强饱腹感,一杯抗饿8小时; ▪ 研发的植物GLP™营养果蔬植物固体饮料:融合桑叶、血橙、白芸豆等10种超级食材,精准狙击碳水、糖 分吸收,调节血糖波动; ▪ 15种营养元素科 ...