Core Insights - The 2024 China Cosmetics Yearbook provides a comprehensive overview of the cosmetics industry in China, highlighting a slight decline in market size due to economic conditions and a structural adjustment within the industry [1][10] - Regulatory measures are being strengthened, with policies like the "Cosmetics Inspection Management Measures" promoting compliance and safety in the industry [1][10] - Consumer demand is shifting towards efficacy and precision, with significant growth in categories such as sensitive skin care, anti-aging, and whitening products, while the market for anti-hair loss products has decreased by 35.6% due to saturation [1][10] Market Overview - The overall market size for the cosmetics industry in 2024 is expected to be impacted by economic fluctuations, with local brands like Proya, Kefu Mei, and Winona gaining traction through technological innovation and multi-channel marketing [1][2] - Online sales channels, particularly Douyin and Taobao, are becoming critical for revenue generation, with live streaming and influencer collaborations reshaping the consumer purchasing journey [1][2] - The essence/serum market has reached a scale of 114.83 billion yuan, growing by 13.61%, making it the largest category in skincare [1][2] Competitive Landscape - Domestic brands are performing well, leveraging technology and comprehensive marketing strategies to establish themselves in the mainstream market [1][2] - International brands maintain a stronghold in the high-end market, with brands like La Mer and Helena Rubinstein reinforcing their positions through department stores and duty-free channels, although they face increasing competition from local high-end lines [2][10] Future Trends - The report indicates that scientific communication, biotechnology, and globalization will be key drivers for industry growth, necessitating companies to build differentiated competitive advantages through compliance, technological breakthroughs, and consumer education [2][10] - The "silver economy" and the rise of ingredient-conscious consumers are influencing product development and marketing strategies, emphasizing the need for brands to adapt to changing consumer preferences [1][2] Research and Development - Innovations in raw materials and the "medical-research co-creation" model are becoming focal points, with companies like Giant Bio and Betainy enhancing product efficacy through patented ingredients and clinical collaborations [2][10] - The industry is accelerating its green transformation, with sustainable packaging and low-carbon production receiving policy support [2][10] Expert Insights - The yearbook is recognized for its depth in industry analysis and scientific communication, providing valuable insights into market trends and regulatory developments [7][8] - Experts emphasize the importance of integrating scientific research with product development to ensure safety and effectiveness, particularly in sensitive skin care and anti-aging products [14][18]