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新媒股份:2025年公司重点布局精品微短剧投资
Zheng Quan Ri Bao Wang· 2025-12-08 13:11
Core Viewpoint - The company, New Media Co., Ltd. (300770), is focusing on investing in high-quality micro short dramas by 2025, having already invested in over 40 productions across various formats [1] Investment Strategy - The company has adopted a strategy of investing in high-quality content, with a diverse portfolio that includes long dramas, premium horizontal mid-length dramas, and vertical short dramas [1] - The investment channels for the content include major platforms such as iQIYI, Youku, Tencent Video, Mango TV, and Hongguo Short Drama [1] Performance Highlights - The company has seen significant success with its released dramas, with "Three More Snow" ranking 4th in the annual short drama chart by Yunhe Data [1] - "Desperate Pursuit Order" achieved the top position in the weekly short drama chart (Week 45) by Yunhe Data [1] - "Three People Walking" received a score of 7.5 on Douban, ranking 3rd in the Douban Chinese drama weekly chart [1] Evaluation Criteria - As an investor, the company conducts a thorough evaluation of film and television projects based on script assessment, project quality, creative team, distribution channels, policy risks, and financial models [1] - The investment ratio will be determined based on actual circumstances [1]