竖屏短剧

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20家头部基地大PK,谁能撑起影视产业新周期?
Hu Xiu· 2025-08-22 00:19
中国影视基地产业的版图正经历着地理与业态上的双重变迁。 一批影视基地在行业的浪潮中兴起又沉寂,另一批则在产业迭代中悄然崛起。然而,娱乐资本论在《中国影视重心已彻底南移》中写下这种变迁时,却发 现对全国影视基地的系统性梳理迟迟未更新,那些曾被归纳为"十大"的影视基地中,一半已然荒废。我们曾在五一派记者外出了一趟,发现大多数有种既 陈旧又雾里看花的"美感"。 (已闭园的"十大影视基地" 涿州影视城) 两个月中,娱乐资本论与大量影视基地从业者进行了探讨:真正的影视基地绝非孤立的摄影棚或纯景点,而应是仍在持续承接影视拍摄业务、具备完整的 产业配套与集群效应,且从规划之初就以服务影视创作、制作需求为核心目标的专业空间。它既有专业的拍摄设施,又有政策支持、人才储备、技术服务 等环环相扣的生态链条,而非仅靠概念包装的"空壳园区"。 按照这样的标准审视全国,会发现许多顶着"影视基地"名号的项目,实则沦为房地产开发的附属品或单一文旅景点,真正能达标的寥寥无几。2021年,影 视基地工作委员会发布的《中国影视基地发展调研报告》显示,全国登记在册(可统计)影视基地约313家,活跃的只有50~70家,而影棚数量大于10的 不超过20 ...
一胎生99个儿子,短剧还有什么不敢拍?
3 6 Ke· 2025-06-17 04:03
Core Viewpoint - The short drama industry is facing criticism for producing content that is increasingly bizarre and illogical, as exemplified by the recent drama "Kirin Sends Children" where a character gives birth to 99 sons, highlighting a trend of low-quality and sensationalist storytelling [1][3][6] Group 1: Industry Trends - The short drama market has been criticized for its lack of quality control, with many productions violating basic moral and ethical standards [4][6] - Despite calls for stricter regulation, the short drama market continues to grow chaotically, with many shows featuring absurd plots that defy common sense [3][6] - The industry has seen a rise in lowbrow content that prioritizes shock value over narrative quality, leading to a perception of short dramas as "low" entertainment [7][8] Group 2: Audience Reception - The bizarre content of short dramas, such as the aforementioned 99 sons, has sparked outrage among viewers, leading to discussions on social media and calls for accountability [6][9] - While some high-quality short dramas have emerged, they remain the exception rather than the rule, as the majority of content continues to be formulaic and sensationalist [6][8] Group 3: Economic Models - The profitability of short dramas relies heavily on user engagement, with two main revenue models: IAP (In-App Purchase) and IAA (Ad-Supported Free Viewing) [8] - The industry's focus on maximizing viewer engagement through extreme and sensational content has become a prevalent strategy, often at the expense of narrative integrity [8][9] Group 4: Future Outlook - The short drama industry is at a crossroads, needing to shift from a focus on shock value to a more sustainable model that emphasizes quality content [9][11] - The current trend of prioritizing low-quality, sensationalist content poses long-term risks to the industry's health and reputation, as audiences may become desensitized to extreme narratives [11]