Core Insights - The article highlights a significant breakthrough in the field of microecological skincare with the launch of the "IdealSkin Match" data platform by the brand Aier Doctor, in collaboration with Professor Su Xiaoqian's team from Qingdao University, utilizing AI technology and research on ideal skin microbiomes [1][6]. Group 1: Ideal Skin Concept - The "Ideal Skin" concept is defined through a comprehensive understanding of skin microbiomes and physiological parameters, marking a shift from traditional skincare practices to a more scientific approach [2][10]. - Aier Doctor is the first skincare brand in China to establish a database for the ideal skin microbiome, aiming to create a healthy skin state for the Chinese population [10][19]. Group 2: Data Platform and AI Model - The "IdealSkin Match" platform integrates over 9.6 million high-quality facial microbiome gene sequences and more than 19,000 skin physiological parameters, enabling a multidimensional analysis of skin health [10][11]. - The platform employs machine learning algorithms, specifically XGBoost, to enhance the accuracy of skin health assessments, transitioning from experience-based to data-driven skincare management [11][12]. Group 3: Innovation and Research - Aier Doctor has invested in foundational research on skin microbiomes, establishing two databases to explore the correlation between skin microbiomes and physiological parameters [15][16]. - The company has developed innovative products, such as the "287 Barrier Bacteria" technology, which targets the growth of skin barrier bacteria and enhances skin protection [17][18]. Group 4: Industry Impact - The launch of the "IdealSkin Match" platform signifies a milestone in the innovation of microecological skincare products in China, promoting a shift towards intelligent skincare solutions [10][19]. - Aier Doctor's commitment to scientific research and product development positions it as a leader in the Chinese skin microecology industry, contributing to the advancement of skincare technology [19].

Core Viewpoint - The beauty industry is experiencing a cyclical trend, shifting from "all-in-one" products to specialized efficacy and back to multi-functional products, indicating a potential evolution in consumer behavior towards more rational and simplified choices [1][3][28]. Group 1: Trends in Skincare - The skincare market is witnessing a significant trend towards "multi-functional" products, particularly in serums and sunscreens, with brands increasingly promoting the concept of "one bottle for multiple effects" [3][10]. - Serums are evolving from targeting single skin issues to offering combined benefits such as anti-aging, whitening, and repair, with products like Proya's dual anti-aging serum exemplifying this trend [4][6]. - The traditional boundaries between sensitive skin care and advanced efficacy are being blurred, with brands launching multi-functional products specifically designed for sensitive skin, such as Winona's silver core cream [8][16]. Group 2: Innovations in Sunscreen - Sunscreen products are transitioning from basic UV protection to "skincare-grade" experiences, incorporating multiple skincare benefits while maintaining high SPF [10][12]. - The combination of "sunscreen + whitening" is a prominent trend, with brands like Mentholatum and Lancaster launching products that emphasize dual certification for efficacy [12][14]. Group 3: Developments in Makeup - The makeup sector is embracing the "N-in-one" concept, focusing on simplifying application processes and meeting diverse consumer needs through innovative product forms and functional integration [17][27]. - Brands are launching multi-use products that combine various makeup functions, such as the "气色多用膏" from 彩棠, which serves as a blush, eyeshadow, and lip color [19][23]. - The trend of integrating skincare benefits into makeup products is evident, with Perfect Diary's bionic film foundation offering moisturizing and anti-aging properties alongside coverage [25][27]. Group 4: Consumer Behavior and Market Dynamics - Consumers are increasingly knowledgeable about skincare science, leading to a demand for products that address multiple concerns efficiently, reflecting a shift towards rational consumption [14][28]. - The competitive landscape in skincare and sunscreen is characterized by high levels of homogeneity, prompting brands to differentiate through multi-functional claims and innovative formulations [15][29]. - The beauty market in China is evolving towards a more mature stage, with consumers seeking precise solutions and simplified routines, aligning with global trends of rational consumption [29][30].