微生态护肤领域，又迎来一重大突破。日前，福瑞达旗下瑷尔博士品牌联合青岛大学苏晓泉教授团队， 基于理想皮肤菌群研究和人工智能技术开发的理想皮肤 AI 模型，有了阶段性成果——理想皮肤数据平 台" IdealSkin Match"。 从皮肤微生物组数值、油脂、水分含量、皱纹、弹性、紧致度等皮肤生理参数的一目了然，到对皮肤疾 病、精准诊断和产品使用效果的系统性评估，再到AI模型生成个性化健康皮肤管理方案，依托于"理想 皮肤数据平台"，护肤正变得愈发"科学"。 而这也预示着，过去仅凭经验直觉进行护肤的时代已经一去不复返了，护肤市场正大跨步迈进 ——"AI+数据"驱动的智能化护肤时代。 "理想皮肤"的具象化落地 何为"理想皮肤数据平台"？ 想要理解"理想皮肤数据平台"的前提，就需要厘清"理想皮肤"是什么。众所周知，近年来，借助于基因 组测序技术的不断进步，对人类微生物组研究的飞速发展使人们对以往理解的微生物有了全新认识。而 皮肤作为人体最大的器官，承载着一个高度复杂的微生物生态系统。 一定程度上，理想皮肤的特征体现在菌群平衡和皮肤健康状态的协调。但"理想皮肤"的皮肤生理参数与 菌群特征却始终没有一个明晰的具体的、可量化 ...

Core Viewpoint - The beauty industry is experiencing a cyclical trend, shifting from "all-in-one" products to specialized efficacy and back to multi-functional products, indicating a potential evolution in consumer behavior towards more rational and simplified choices [1][3][28]. Group 1: Trends in Skincare - The skincare market is witnessing a significant trend towards "multi-functional" products, particularly in serums and sunscreens, with brands increasingly promoting the concept of "one bottle for multiple effects" [3][10]. - Serums are evolving from targeting single skin issues to offering combined benefits such as anti-aging, whitening, and repair, with products like Proya's dual anti-aging serum exemplifying this trend [4][6]. - The traditional boundaries between sensitive skin care and advanced efficacy are being blurred, with brands launching multi-functional products specifically designed for sensitive skin, such as Winona's silver core cream [8][16]. Group 2: Innovations in Sunscreen - Sunscreen products are transitioning from basic UV protection to "skincare-grade" experiences, incorporating multiple skincare benefits while maintaining high SPF [10][12]. - The combination of "sunscreen + whitening" is a prominent trend, with brands like Mentholatum and Lancaster launching products that emphasize dual certification for efficacy [12][14]. Group 3: Developments in Makeup - The makeup sector is embracing the "N-in-one" concept, focusing on simplifying application processes and meeting diverse consumer needs through innovative product forms and functional integration [17][27]. - Brands are launching multi-use products that combine various makeup functions, such as the "气色多用膏" from 彩棠, which serves as a blush, eyeshadow, and lip color [19][23]. - The trend of integrating skincare benefits into makeup products is evident, with Perfect Diary's bionic film foundation offering moisturizing and anti-aging properties alongside coverage [25][27]. Group 4: Consumer Behavior and Market Dynamics - Consumers are increasingly knowledgeable about skincare science, leading to a demand for products that address multiple concerns efficiently, reflecting a shift towards rational consumption [14][28]. - The competitive landscape in skincare and sunscreen is characterized by high levels of homogeneity, prompting brands to differentiate through multi-functional claims and innovative formulations [15][29]. - The beauty market in China is evolving towards a more mature stage, with consumers seeking precise solutions and simplified routines, aligning with global trends of rational consumption [29][30].