精致版白金信用卡(芯片版)

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高端信用卡,决定“不卷了”
21世纪经济报道· 2025-07-21 14:57
Core Viewpoint - The recent adjustments in high-end credit card benefits by multiple banks are proactive measures aimed at achieving sustainable business models and overall industry health amidst rising costs and increased risk management pressures [2][12]. Group 1: Industry Trends - Several banks, including China Merchants Bank, have announced updates to high-end credit card products, such as increased usage thresholds and changes in applicable benefits [2]. - The current round of adjustments is characterized as a transition from a "race for scale" to a focus on high-quality development, reflecting a shift in the banking industry's approach to credit card offerings [12]. Group 2: Specific Changes in Credit Card Products - China Merchants Bank upgraded its Visa dual-standard magnetic stripe cards to chip versions, adjusting the annual fee waiver rules for its classic and exquisite white credit cards [4]. - The classic white card now requires a spending threshold of 180,000 yuan for the main card and 100,000 yuan for the supplementary card to qualify for fee waivers, while the exquisite white card has added benefits such as two annual stays at selected hotels and no foreign exchange fees [4][5]. Group 3: Market Dynamics - The high-end credit card segment has historically been crucial for banks, targeting high-net-worth individuals whose spending patterns can significantly impact the economy [8]. - The shift towards chip cards aligns with global trends, as most overseas markets have already transitioned from magnetic stripe to chip technology, enhancing security and compatibility for cardholders [10][11]. Group 4: Future Outlook - As major banks complete their updates to high-end credit card benefits, market uncertainty is expected to decrease, leading to a more stable and predictable environment for cardholders [12]. - The adjustments in high-end credit card offerings are seen as a reflection of the banking industry's efforts to balance service models with sustainable business practices, moving away from unsustainable cost structures [6][9].