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白金信用卡权益大缩水:贵宾厅限次、酒店减量……
Mei Ri Jing Ji Xin Wen· 2025-12-11 13:51
"每年可兑换的酒店权益只剩一晚,在机场的自营贵宾厅服务也没了。"手持多家银行高端信用卡的资深 用户小钟,对着已"缩水"的权益列表感叹道。这并非个例,小钟手上有数张不同银行的高端信用卡,但 权益均有不同程度缩水。 酒店、机场贵宾厅、接送机、里程兑换、健康权益……这些曾经定义高端信用卡尊贵体验的核心权益, 正在被银行逐一重新审视。近期,多家银行密集发布公告,对明年高端信用卡权益进行削减或抬高门 槛:无限次贵宾厅服务变为限量,积分兑换门槛抬高,附属权益悄然消失。 权益收缩背后,是银行难以言说的"亏本账"。一次接送机成本数百元,而国内刷卡回佣率仅约0.3%,若 客户仅将信用卡作为支付工具而不分期贷款,银行几乎无利可图。更有"羊毛党"从中套利,进一步侵蚀 银行利润空间。 权益收缩、门槛提高 普卡、金卡、白金卡、钻石卡……几乎每家银行的信用卡都会有等级划分,此前白金卡一度被视为高端 象征,但随着近年来部分银行降低发卡标准,白金卡逐渐变得普通,甚至被调侃为"遍地都是"。 在资深信用卡研究人士董峥看来,所谓高端信用卡,本质上并非单纯指卡片本身的等级高低,而是银行 根据细分客群特征进行差异化产品设计和资源倾斜的结果。目前来看, ...
白金信用卡权益大缩水:贵宾厅限次、酒店减量银行吐槽没赚头,“羊毛党”薅了个寂寞
Mei Ri Jing Ji Xin Wen· 2025-12-10 10:12
在资深信用卡研究人士董峥看来,所谓高端信用卡,本质上并非单纯指卡片本身的等级高低,而是银行根据细分客群特征进行差异化产品设计和资源倾斜 的结果。目前来看,这类产品主要面向的是财富管理、私人银行等财富类客群,通常会对客户的资产规模或存款条件设置明确门槛。 "每年可兑换的酒店权益只剩一晚,在机场的自营贵宾厅服务也没了。" 手持多家银行高端信用卡的资深用户小钟,对着已"缩水"的权益列表感叹道。这 并非个例,小钟手上有数张不同银行的高端卡,但权益均有不同程度缩水。 酒店、机场贵宾厅、接送机、里程兑换、健康权益这些曾经定义高端信用卡尊贵体验的核心权益,正在被银行逐一重新打量。年末将至,多家银行密集发 布公告,对明年高端卡权益进行削减或抬高门槛:无限次贵宾厅变为限量,积分兑换门槛抬高,附属权益悄然消失。 权益收缩风暴背后,是银行难以言说的"亏本账"。一次接送机成本数百元,而国内刷卡回佣率仅约0.3%,若客户仅做支付工具、不分期贷款,银行几乎无 利可图。更有"羊毛党"套利,进一步侵蚀利润空间。 业内人士坦言:"单就信用卡业务看,高端卡其实不赚钱。"但作为识别高价值客户、撬动财富管理业务的"金钥匙",高端卡并非独立盈利单元。 ...
白金信用卡权益大缩水:贵宾厅限次、酒店减量⋯⋯银行吐槽没赚头,“羊毛党”薅了个寂寞
3 6 Ke· 2025-12-10 09:50
"每年可兑换的酒店权益只剩一晚,在机场的自营贵宾厅服务也没了。" 手持多家银行高端信用卡的资深用户小钟,对着已"缩水"的权益列表感叹道。这 并非个例,小钟手上有数张不同银行的高端卡,但权益均有不同程度缩水。 酒店、机场贵宾厅、接送机、里程兑换、健康权益⋯⋯这些曾经定义高端信用卡尊贵体验的核心权益,正在被银行逐一重新打量。年末将至,多家银行密 集发布公告,对明年高端卡权益进行削减或抬高门槛:无限次贵宾厅变为限量,积分兑换门槛抬高,附属权益悄然消失。 权益收缩风暴背后,是银行难以言说的"亏本账"。一次接送机成本数百元,而国内刷卡回佣率仅约0.3%,若客户仅做支付工具、不分期贷款,银行几乎无 利可图。更有"羊毛党"套利,进一步侵蚀利润空间。 业内人士坦言:"单就信用卡业务看,高端卡其实不赚钱。"但作为识别高价值客户、撬动财富管理业务的"金钥匙",高端卡并非独立盈利单元。 如何提升整体收益?在这场从规模扩张向存量经营的行业变局中,高端卡的故事,正在悄然改写⋯⋯ 1 权益收缩:贵宾厅限次、刷卡金提升兑换门槛 普卡、金卡、白金卡、钻石卡⋯⋯几乎每家银行信用卡都会有等级划分,此前白金卡一度被视为高端象征,但随着近年来部分银 ...
多家银行,差异化布局“开门红”
中小银行抢跑"开门红" 近期,多家中小银行宣布开始"开门红"营销活动。兰州银行12月5日宣布开启"开门红"活动,其中包括 信用卡支付优惠、快捷支付绑卡赠送支付券、生活服务卡券优惠价推介、"开门红"专属理财代销等具体 项目。金台农商银行2026年"新禾行动"动员会则在12月3日召开,会议强调"新禾行动"要紧盯普惠贷 款、"三年倍增"、代销理财等重点指标,并提出坚守存款生命线、激活信贷新动能、拓展中收增长极、 夯实客群基本盘等具体目标。 事实上,今年不少中小银行"开门红"营销提前启动。10月11日,宁波东海银行就召开2025年三季度经营 工作会议暨"开门红"工作部署会,会议提出在创设特色化产品、零售客群差异化破局、做大做稳普惠小 微公司贷款等业务上抓好落实工作。10月21日,华夏银行太原分行也召开2025年三季度经营分析会暨 2026年"开门红"启动会。并提出具体部署,包括紧扣存款与龙e贷两大核心业务,重点突破个人经营性 贷款、高端信用卡及付费权益产品,以及重点代销财私产品,夯实财私客户、代发客户、千元活跃客户 及信用卡价值客户的重点客群根基等。 一位银行业分析师告诉记者,中小银行的"开门红"营销节奏明显提前,从 ...
护航创新创业 中信银行郑州分行赋能科创企业发展
Huan Qiu Wang· 2025-12-04 03:24
Core Insights - The 10th "Maker China" National Finals for small and medium-sized enterprises (SMEs) innovation and entrepreneurship competition was held in Zhengzhou, gathering representatives from various sectors including enterprises, financial institutions, and research institutes [1][2] - CITIC Bank participated as a financial service partner, providing insights on the "14th Five-Year Plan" and macroeconomic outlook, while also facilitating various financial and project matching activities [1][2] Group 1 - CITIC Bank focuses on high-quality development and leverages the full financial license advantages of CITIC Group to empower technology innovation enterprises [2] - The bank offers a comprehensive financial service solution for technology enterprises throughout their lifecycle, from seed stage to IPO, emphasizing services beyond just credit [2] - Customized products for tech enterprises include "Tech e-loan," "Xiaotianyuan" digital management platform, and various other financial services aimed at enhancing enterprise growth [2] Group 2 - As the financial cooperation bank for the 2025 "Maker China" competition, CITIC Bank aims to support over 4,000 participating enterprises and connect with more than 1,600 service providers across emerging fields like artificial intelligence [2] - The Zhengzhou branch of CITIC Bank will continue to follow up on the competition's outcomes, enhancing financial services and innovation results conversion, while strengthening collaborations with local governments and investment institutions [2] - The bank aims to enrich the connotation of technology innovation financial services, contributing to the growth of technology enterprises in Henan province [2]
多家银行调整高端信用卡权益
Jin Rong Shi Bao· 2025-08-08 07:59
Core Viewpoint - Recent adjustments to high-end credit card benefits by multiple banks indicate a shift towards a more sustainable and long-term operational model in the credit card industry, reflecting the pressures faced by banks in a competitive market [1][4]. Group 1: Bank Adjustments - Several banks, including China Merchants Bank, Everbright Bank, and HSBC China, have announced updates to their high-end credit card products, such as increasing usage thresholds and adjusting applicable ranges [1]. - China Merchants Bank's adjustments include changing the annual fee waiver conditions for its high-end credit cards, moving from "10,000 points for annual fee waiver" to "10,000 points + 180,000 yuan in rigid spending for annual fee waiver" [2]. - Over 10 banks have made similar adjustments to their high-end credit card benefits this year, with notable changes including the removal of airport lounge services and reductions in overseas spending cashback [3]. Group 2: Market Dynamics - The credit card market is entering a phase of stock competition, characterized by declining growth rates in card issuance and rising customer acquisition costs [3]. - Experts suggest that banks are raising thresholds to filter customers, directing resources towards high-spending and high-contribution users, which may enhance overall profitability in the credit card sector [3]. - Since 2025, over 30 credit card centers have been closed, indicating a trend towards consolidation and efficiency within the industry [3]. Group 3: Expert Opinions - Analysts view the current adjustments not merely as a reduction in benefits but as proactive measures by banks to pursue sustainable business models and promote overall industry health [4].
多家银行高端信用卡权益缩水
Xin Lang Cai Jing· 2025-08-03 00:37
Core Viewpoint - Several banks have recently announced adjustments to high-end credit card benefits, indicating a shift in the credit card market towards a more competitive environment with increasing pressure on profitability [1] Group 1: Bank Adjustments - In July, multiple banks including China Merchants Bank, Everbright Bank, and HSBC (China) announced updates to their high-end credit card products, such as raising usage thresholds and adjusting applicable ranges [1] - Prior to these announcements, Agricultural Bank of China, Shanghai Pudong Development Bank, and Guangfa Bank also released similar notices regarding credit card benefits [1] Group 2: Market Dynamics - The credit card market is entering a phase of stock competition, characterized by a slowdown in issuance growth and rising customer acquisition costs [1] - The profitability of credit card operations has primarily relied on transaction fees and interest income, leading to a relatively singular profit model [1] Group 3: Expert Analysis - Financial expert Tian Lihui noted that the adjustments reflect banks' efforts to seek balance under pressure, highlighting the transition from magnetic stripe cards to chip cards as a technological upgrade [1] - Analyst Wang Pengbo from Botong Consulting indicated that the reduction in credit card benefits reflects significant profitability pressures within the credit card departments of banks [1]
美股前瞻 | 三大股指期货齐涨,美欧达成15%关税协议,“超级周”来袭
智通财经网· 2025-07-28 12:22
Market Overview - US stock index futures are all up ahead of the market opening, with Dow futures up 0.07%, S&P 500 futures up 0.20%, and Nasdaq futures up 0.37% [1] - European indices show mixed results, with Germany's DAX down 0.11%, UK's FTSE 100 down 0.15%, France's CAC40 up 0.24%, and Europe's Stoxx 50 up 0.50% [2][3] - WTI crude oil prices increased by 1.86% to $66.44 per barrel, while Brent crude oil rose by 1.73% to $68.83 per barrel [3][4] Upcoming Events - A significant week is anticipated for the US market, with the Federal Reserve's meeting and earnings reports from major tech companies like Amazon, Apple, Meta, and Microsoft [5] - Key economic indicators, including GDP and non-farm payroll data, will also be released throughout the week [5] Trade and Economic Predictions - A new trade agreement between the US and EU could lead to a predicted 46% drop in global exports to the US by 2027, amounting to a decrease of $2.68 trillion [6] - Goldman Sachs forecasts an 11% increase in Chinese stocks if a trade agreement between the US and China is reached, raising the MSCI China Index target from 85 to 90 [9] Company News - Tesla has confirmed a $16.5 billion semiconductor supply agreement with Samsung [9] - Heineken reported a 0.4% decline in Q2 beer sales due to retail disputes in Europe, affecting their ability to capitalize on summer sales [10][11] - US LNG developers saw stock prices rise collectively after the EU committed to purchasing $250 billion worth of LNG from the US over the next three years [11] - Citigroup launched a new high-end credit card, Strata Elite, targeting high-net-worth individuals, competing with American Express and JPMorgan Chase [12]
高端信用卡,决定“不卷了”
21世纪经济报道· 2025-07-21 14:57
Core Viewpoint - The recent adjustments in high-end credit card benefits by multiple banks are proactive measures aimed at achieving sustainable business models and overall industry health amidst rising costs and increased risk management pressures [2][12]. Group 1: Industry Trends - Several banks, including China Merchants Bank, have announced updates to high-end credit card products, such as increased usage thresholds and changes in applicable benefits [2]. - The current round of adjustments is characterized as a transition from a "race for scale" to a focus on high-quality development, reflecting a shift in the banking industry's approach to credit card offerings [12]. Group 2: Specific Changes in Credit Card Products - China Merchants Bank upgraded its Visa dual-standard magnetic stripe cards to chip versions, adjusting the annual fee waiver rules for its classic and exquisite white credit cards [4]. - The classic white card now requires a spending threshold of 180,000 yuan for the main card and 100,000 yuan for the supplementary card to qualify for fee waivers, while the exquisite white card has added benefits such as two annual stays at selected hotels and no foreign exchange fees [4][5]. Group 3: Market Dynamics - The high-end credit card segment has historically been crucial for banks, targeting high-net-worth individuals whose spending patterns can significantly impact the economy [8]. - The shift towards chip cards aligns with global trends, as most overseas markets have already transitioned from magnetic stripe to chip technology, enhancing security and compatibility for cardholders [10][11]. Group 4: Future Outlook - As major banks complete their updates to high-end credit card benefits, market uncertainty is expected to decrease, leading to a more stable and predictable environment for cardholders [12]. - The adjustments in high-end credit card offerings are seen as a reflection of the banking industry's efforts to balance service models with sustainable business practices, moving away from unsustainable cost structures [6][9].