Core Insights - DM CAFE successfully attracted attention at the Shanghai International Franchise Exhibition with unique booth design and interactive experiences, including free coffee and robotic coffee delivery [1][10] - The exhibition saw a record number of franchise agreements, with 57 signed and a total value exceeding 17 million yuan, indicating a strong interest in the brand [3][12] - DM CAFE's innovative marketing strategies, such as offering half-price orders through an app, led to a significant increase in app downloads by 1200% and record sales in hand-brewed coffee [5][19] Group 1: Exhibition Performance - The SFE exhibition featured over 150 well-known brands, with DM CAFE being the most popular, receiving over 1000 inquiries daily [8][10] - The brand's booth design emphasized an "experience-based franchise" approach, enhancing visitor engagement through artistic elements and interactive technology [10][19] - DM CAFE's promotional offers during the exhibition, including substantial discounts on deposits and operational support, contributed to the high number of franchise agreements [12][14] Group 2: Brand Strength and Market Position - DM CAFE has expanded its market presence significantly, with nearly 20 stores opened and a consistent signing rate of two new stores per day [14] - The brand's comprehensive support system for franchisees includes site evaluation, legal assistance, training, and marketing support, ensuring smooth operations for partners [14][16] - DM CAFE's unique profit-sharing model, which allows the brand to earn only after franchisees achieve profitability, enhances partner confidence and reduces investment risks [17][19]