糙米饭团
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十月稻田(9676.HK):三季度增长提速超预期 线下势能持续提升
Ge Long Hui· 2025-11-05 03:31
Core Viewpoint - October Rice Field is a leading and rapidly growing household food company in China, known for brands like October Rice Field and Chaihuo Dayuan, maintaining sales leadership in rice and corn [1] Group 1: Business Performance - The company reported Q3 2025 revenue of 1.74-1.82 billion yuan, a year-on-year increase of 25.7%-31.5%, and operating profit of 135-150 million yuan, up 71.5%-90.5% [1] - Revenue growth accelerated, driven by the launch of new products like corn juice packs and brown rice balls on Douyin, and strong performance in direct customer sales during the Mid-Autumn Festival [1][2] - The company’s operating profit increased by 81% in Q3 2025, with an operating profit margin of 8.0%, up 2.3 percentage points year-on-year, attributed to lower raw material costs and a shift towards higher-margin products [2] Group 2: Product and Channel Development - The company is expanding its product range and channel penetration, focusing on "staple food + snack food" strategy, with plans to deepen corn product offerings across all channels in 2025 [1] - New product launches include collaborations with popular actors and the introduction of various rice products in Sam's Club, enhancing brand recognition and channel partnerships [2] - The company’s products are increasingly available in offline channels like Hema, Tianhong Supermarket, and JD Convenience Stores, indicating a continuous improvement in offline momentum [2] Group 3: Future Outlook - The company is expected to enter a new growth phase, with projected revenues of 6.994 billion, 8.369 billion, and 9.836 billion yuan for 2025, 2026, and 2027, respectively, reflecting year-on-year growth rates of 21.73%, 19.67%, and 17.53% [3] - Net profit forecasts for the same years are 631 million, 796 million, and 974 million yuan, with significant growth rates of 208.62%, 26.23%, and 22.36% [3] - The company’s brand has premium pricing power, and as reliance on rice revenue decreases, a revaluation of the company’s overall value is anticipated [3]