Core Insights - Heytea has launched a new product line called "Nuo Nuo Croissant Tart" in its Shenzhen store, which has quickly gained popularity, leading to long queues and sold-out products on the first day of release [1][2][4] Product Launch - The new product series includes flavors inspired by popular drinks such as "Explosive Taro Nuo Nuo Croissant Tart" and "Mango Sweet Dew Nuo Nuo Croissant Tart," priced between 25 to 35 yuan each [2][4] - The "Explosive Taro Nuo Nuo Croissant Tart" replicates the recipe of the popular "Taro Bubble Milk," while the "Mango Sweet Dew Nuo Nuo Croissant Tart" features fresh seasonal mango [2][4] Consumer Response - The launch day saw significant consumer interest, with the official app frequently showing sold-out notifications and customers traveling from other cities to try all five flavors [4] - Social media buzz has led many consumers to request a nationwide rollout of the new product line [4] Industry Trends - The tea beverage industry is witnessing a trend of cross-category expansion, with brands diversifying their product offerings to seek new growth opportunities [5][7] - Other brands, such as "One Bite Egg Tart One Bite Tea," have successfully combined tea and baked goods, enhancing customer experience and increasing average transaction value [7][9] - The trend of "drink + dessert" combinations is becoming a key strategy for brands to attract consumers and boost sales [16]