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劲仔食品核心单品登陆泰国市场
Group 1 - The core point of the article is that Jin Zai Food Group has successfully launched its core product, quail egg snacks, in the Thai market, marking a significant step in its globalization strategy [1] - The company aims to enhance the quality of life for consumers by providing delicious and healthy snack options through its overseas brand "Jin's" and has developed a product system that includes over 60 SKUs across various categories [1] - Thailand is identified as a key market due to its mature snack market, strong consumer demand, and well-established distribution channels, making it a focal point for the company's expansion in Southeast Asia [1] Group 2 - Jin Zai Food's plant-based meat products have already gained a foothold in Thailand's 7-Eleven stores, establishing a solid market foundation and brand reputation for the upcoming quail egg product launch [2] - The company's confidence in its international expansion is bolstered by its smart manufacturing capabilities, which adhere to international standards and certifications, ensuring product quality [2] - The establishment of a full industry chain from breeding to processing strengthens product quality and aligns with the global trend towards healthier and standardized snack foods [2]