Core Viewpoint - The article discusses the significant shift in the global television market, highlighting the decline of Japanese brands and the rise of Chinese brands, particularly in Japan, where Chinese brands now hold nearly half of the market share [3][18][24]. Industry Overview - Japanese television brands, once dominant in the global market, have seen their global shipment share drop from 28% in 2010 to an estimated 9% in 2024 [15]. - The decline of Japanese brands is attributed to their slow adaptation to technological changes, particularly the shift to LCD technology, while competitors like Samsung and LG quickly embraced new technologies [14][12]. Market Dynamics - In 2024, Chinese television brands accounted for 30.2% of global shipments, surpassing Korean brands for the first time [20][22]. - Chinese brands, including Hisense, TCL, and Xiaomi, collectively hold a 31.3% market share, exceeding the combined total of Samsung and LG [20][22]. Competitive Strategies - Chinese brands have successfully penetrated the Japanese market by leveraging technology and localization strategies, such as optimizing products for local preferences and providing localized customer service [25][28]. - Hisense's self-developed X chip and TCL's ADS Pro technology have allowed them to meet specific Japanese consumer needs, enhancing their competitive edge [27][31]. Challenges and Opportunities - Japanese manufacturers face challenges due to their "path dependence" and slow decision-making processes, which hinder their ability to innovate and respond to market changes [16][39]. - The article suggests that for Japanese companies to regain competitiveness, they must break free from traditional practices and improve their decision-making speed [49]. Future Outlook - The shift in market dynamics indicates a broader trend of global manufacturing power moving towards China, driven by integrated supply chains and rapid innovation capabilities [50]. - The article concludes that the future of the television industry will depend on the ability of companies to adapt to changing market demands and technological advancements [48].