Core Viewpoint - Tianxiao is planning to issue H-shares and list on the Hong Kong Stock Exchange to enhance its global strategy and brand image amid challenges in the domestic advertising industry [1][3]. Group 1: Company Overview - Tianxiao, established in 2009, became the first new media company listed on A-shares in 2019 through a reverse merger with "ST Huqiu" and rebranded in April 2020 [3]. - The company's main business includes influencer marketing and the innovation of the influencer economy ecosystem [3]. Group 2: Financial Performance - Revenue for Tianxiao from 2022 to 2024 is projected to be 4.129 billion, 4.202 billion, and 4.066 billion yuan, respectively, indicating stability, while net profit shows a significant decline from 180 million to 51 million yuan over the same period, with annual declines exceeding 40% [3]. - In the first half of 2025, the company reported total revenue of 1.844 billion yuan, a decrease of 8.01% year-on-year, and a net profit of 36.38 million yuan, down 19.28% year-on-year [7][10]. - Operating cash flow turned negative at -185 million yuan, compared to -173 million yuan in the previous year [7][10]. Group 3: Cost and Expense Analysis - Sales expenses increased by 26.62% to 145 million yuan, primarily due to higher promotional costs for e-commerce [11]. - Financial expenses rose by 29.70%, mainly due to reduced interest income, while R&D expenses decreased by nearly 27% due to fewer personnel [11]. Group 4: Accounts Receivable and Business Strategy - Accounts receivable have shown a rising trend, with balances of 2.571 billion, 2.601 billion, and 2.641 billion yuan at the end of 2023, 2024, and mid-2025, respectively [13]. - The company has established international offices in Hong Kong, Tokyo, Singapore, and Kuala Lumpur to support overseas marketing efforts, providing comprehensive marketing services across major social media platforms [13]. Group 5: Future Outlook - The company's innovative and overseas business initiatives are still in the exploratory phase, with uncertain profitability and business models, posing potential risks to future performance [14].