Group 1 - The core point of the news is that Tianxiaxiu Digital Technology (Group) Co., Ltd. experienced a stock price increase of 5.45%, reaching 6.96 CNY per share, with a trading volume of 423 million CNY and a turnover rate of 3.46%, resulting in a total market capitalization of 12.582 billion CNY [1] - Tianxiaxiu was established on November 28, 1993, and went public on August 7, 2001. The company primarily provides new media marketing services, with its revenue composition being 97.52% from influencer marketing platform services and 2.48% from the influencer economy ecosystem innovation business segment [1] Group 2 - From the perspective of fund holdings, one fund under Chuangjin Hexin has a significant position in Tianxiaxiu. The Chuangjin Hexin Quantitative Multi-Factor Stock A fund (002210) increased its holdings by 156,800 shares in the third quarter, bringing the total to 842,100 shares, which accounts for 1.19% of the fund's net value, making it the fourth-largest holding [2] - The Chuangjin Hexin Quantitative Multi-Factor Stock A fund was established on January 22, 2016, with a current scale of 375 million CNY. Year-to-date returns are 32.26%, ranking 1147 out of 4206 in its category, while the one-year return is 31.12%, ranking 1141 out of 4008 [2] - The fund managers, Dong Liang and Huang Xiaohu, have cumulative management tenures of 12 years and 3 years respectively. Dong Liang's fund has a total asset scale of 6.999 billion CNY, with the best return during his tenure being 109.55% and the worst being -26.54%. Huang Xiaohu manages assets totaling 1.33 billion CNY, with the best return of 53.61% and the worst of -1.5% during his tenure [2]

Group 1 - The core point of the news is that Tianxiaxiu Digital Technology (Group) Co., Ltd. experienced a stock price increase of 5.45%, reaching 6.96 CNY per share, with a total market capitalization of 12.582 billion CNY [1] - The company, founded in 1993 and listed in 2001, primarily provides new media marketing services, with 97.52% of its revenue coming from influencer marketing platform services and 2.48% from the influencer economy ecosystem innovation business segment [1] Group 2 - From the perspective of fund holdings, one fund under GF Fund has a significant position in Tianxiaxiu, specifically the GF CSI Cloud Computing and Big Data ETF Linked A (021397), which held 3,000 shares, accounting for 0.01% of the fund's net value [2] - The fund has achieved a year-to-date return of 39.58%, ranking 787 out of 4,206 in its category, and a one-year return of 37.02%, ranking 795 out of 4,008 [2] Group 3 - The fund manager of GF CSI Cloud Computing and Big Data ETF Linked A is Cao Shiyu, who has been in the position for 1 year and 352 days, with the fund's total asset size at 33.465 billion CNY [3] - During his tenure, the best fund return was 97.96%, while the worst return was -3.18% [3]

截至发稿，天下秀市值为128亿元。 每经AI快讯，天下秀（SH 600556，收盘价：7.07元）11月25日晚间发布公告称，公司第十一届第十八 次董事会会议于2025年11月25日以现场结合通讯方式召开。会议审议了《关于使用部分闲置募集资金暂 时补充流动资金的议案》等文件。 2024年1至12月份，天下秀的营业收入构成为：新媒体营销行业占比100.0%。 每经头条（nbdtoutiao）——688496，被证监会立案！刚上市业绩就变脸，亏损超1亿元；核心产品受重 创：第一大客户"自产自用"，减少采购 （记者 曾健辉） ...

Group 1 - The core point of the news is that Tianxiaxiu Digital Technology (Group) Co., Ltd. experienced a decline of 5.14% in its stock price, closing at 6.28 CNY per share, with a trading volume of 999.7 million CNY and a turnover rate of 8.55%, resulting in a total market capitalization of 11.353 billion CNY [1] - The company, founded on November 28, 1993, and listed on August 7, 2001, primarily provides new media marketing services, with 97.52% of its revenue coming from influencer marketing platform services and 2.48% from the influencer economy ecosystem innovation business segment [1] Group 2 - From the perspective of fund holdings, one fund under Chuangjin Hexin has a significant position in Tianxiaxiu, with the Chuangjin Hexin Quantitative Multi-Factor Stock A (002210) increasing its holdings by 156,800 shares in the third quarter, bringing the total to 842,100 shares, which represents 1.19% of the fund's net value, making it the fourth-largest holding [2] - The fund has a current scale of 375 million CNY and has achieved a year-to-date return of 34.18%, ranking 1200 out of 4208 in its category, with a one-year return of 35.1%, ranking 931 out of 3971, and a cumulative return since inception of 132.37% [2]

Group 1 - The core point of the article highlights that Tianxiaxiu's stock price increased by 5.52% to 7.46 CNY per share, with a trading volume of 828 million CNY and a turnover rate of 6.39%, resulting in a total market capitalization of 13.486 billion CNY [1] - Tianxiaxiu Digital Technology (Group) Co., Ltd. is based in Chaoyang District, Beijing, and was established on November 28, 1993, with its listing date on August 7, 2001. The company's main business involves providing new media marketing services [1] - The revenue composition of Tianxiaxiu's main business includes 97.52% from influencer marketing platform services and 2.48% from the innovative business segment of the influencer economy ecosystem [1] Group 2 - From the perspective of Tianxiaxiu's top ten circulating shareholders, data shows that a fund under Southern Fund ranks among the top shareholders. The Southern CSI 1000 ETF (512100) reduced its holdings by 115,600 shares in the third quarter, holding a total of 11.5635 million shares, which accounts for 0.64% of the circulating shares [2] - The Southern CSI 1000 ETF (512100) was established on September 29, 2016, with a latest scale of 76.63 billion CNY. Year-to-date returns are 27.45%, ranking 1919 out of 4216 in its category; the one-year return is 21.12%, ranking 2025 out of 3956; and since inception, the return is 12.79% [2] - The fund manager of Southern CSI 1000 ETF (512100) is Cui Lei, who has a cumulative tenure of 7 years and 12 days, with the current total asset scale of 122.76 billion CNY. The best fund return during the tenure is 181.49%, while the worst return is -15.93% [2]

Group 1 - The core point of the news is that Tianxiaxiu Digital Technology (Group) Co., Ltd. experienced a stock price increase of 5.03%, reaching 6.89 CNY per share, with a trading volume of 343 million CNY and a turnover rate of 2.82%, resulting in a total market capitalization of 12.455 billion CNY [1] - The company, founded on November 28, 1993, and listed on August 7, 2001, primarily provides new media marketing services, with 97.52% of its revenue coming from influencer marketing platform services and 2.48% from the innovative business segment of the influencer economy ecosystem [1] Group 2 - From the perspective of the top ten circulating shareholders, a fund under Southern Fund is among them. The Southern CSI 1000 ETF (512100) reduced its holdings by 115,600 shares in the third quarter, now holding 11.5635 million shares, which accounts for 0.64% of the circulating shares [2] - The Southern CSI 1000 ETF (512100), established on September 29, 2016, has a latest scale of 76.63 billion CNY, with a year-to-date return of 28.07% and a one-year return of 16.08% [2] - The fund manager, Cui Lei, has been in the position for 7 years and 7 days, managing a total fund asset scale of 122.76 billion CNY, with the best fund return during the tenure being 179.77% and the worst being -15.93% [2]

Group 1 - The company Tianxiaxiu (SH 600556) held its 17th meeting of the 11th board of directors on November 10, 2025, to review proposals including the revision of certain governance systems [1] - For the year 2024, the company's revenue composition is entirely from the new media marketing industry, accounting for 100.0% [1] - As of the report date, Tianxiaxiu has a market capitalization of 12.3 billion yuan [1]

Core Points - The event titled "New Media Marketing with Douyin as an Example - Content Creation and Traffic Monetization Skills" was successfully held in Zhengzhou to foster youth innovation and entrepreneurship [1] - The event was organized by the Communist Youth League of Zhengzhou and featured a guest speaker from the Ministry of Human Resources and Social Security, highlighting the importance of training for young entrepreneurs [1] - The initiative aims to enhance youth entrepreneurship services and align projects with urban development needs, thereby injecting continuous momentum into Zhengzhou's innovative growth [1] Summary by Categories Event Overview - The event took place on November 5 and was hosted in the Fuminli Street area, which serves as a significant hub for youth entrepreneurship and innovation in Zhengzhou [1] - The Fuminli area combines historical cultural elements with modern creative industries, making it an ideal location for young entrepreneurs [1] Participants and Speakers - The event featured Wang Changwei, a provincial instructor for entrepreneurship training, who shared insights on new media marketing [1] - Over ten young entrepreneurs from the street participated actively in the discussions and learning sessions [1] Future Plans - The Communist Youth League of Zhengzhou plans to continue enhancing youth entrepreneurship services through regular training sessions and policy support [1] - The focus will be on aligning youth projects with the city's development needs to foster sustainable growth and innovation [1]

Core Insights - The "2025 KOX Matrix Management White Paper" focuses on brand growth through a comprehensive marketing strategy, addressing challenges such as peak traffic dividends, scarce user attention, and rising trust costs [1][8] - The KOX Matrix solution consists of six components: KOB (Brand Official Matrix), KOL (Key Opinion Leader Matrix), KOC (Super User Matrix), KOD (Sales Store Matrix), KOS (Sales Employee Matrix), and KOE (Brand Employee Matrix), all working together to create a holistic marketing ecosystem [1][9] Group 1: Marketing Challenges - Brands face significant pressure to control costs and improve efficiency, with 75% of advertisers not planning to increase marketing budgets in 2024, and 54% expecting to reduce investments in 2025 [30][31] - The reliance on top-tier KOLs is decreasing, with a 9.8% increase in the number of campaigns involving lower-tier KOLs, while spending on top-tier KOLs has dropped by 6.5% [33][34] - Brands are struggling with a lack of diverse marketing strategies, leading to over-reliance on paid marketing, which is becoming increasingly costly and less effective [36][40] Group 2: KOX Matrix Strategy - The KOX Matrix aims to create a systematic approach to integrate various marketing roles and enhance collaboration across departments, addressing the challenges of fragmented strategies and organizational silos [49][51] - Each component of the KOX Matrix serves a specific purpose: KOB establishes authority, KOL expands influence, KOC drives trust, KOD creates experiential conversion spaces, KOS builds end-user trust, and KOE enhances brand warmth [55][56] - The matrix is designed to achieve dual growth in brand awareness and sales through a clear division of roles and a closed-loop design that emphasizes both user engagement and conversion [57] Group 3: Future Directions - The white paper outlines five future development directions for the KOX Matrix, including role diversification, industry MCN transformation, digital content centralization, deep localization, and organizational restructuring [24] - The focus is on adapting to the evolving digital landscape and enhancing the effectiveness of marketing strategies through continuous research and practical application [19][24]

Group 1 - The core point of the article is the appointment of Chen Changjiong as the executive director and chairman of the board of Xiaoyu Yingtong Holdings, effective from October 13, 2025, which has attracted significant market attention and aligns with the company's recent strong stock performance [1] Group 2 - Chen Changjiong is a prominent figure in the Chinese internet new media marketing sector, known for founding a leading MCN organization and successfully incubating multiple top IPs, creating an account matrix with over 100 million fans [1] - His team has developed the "Nine Tools," which has served over 540,000 merchants, achieving an annual GMV exceeding 10 billion RMB, showcasing the ability to deeply integrate traffic and technology [1] - Industry analysts suggest that Chen's addition brings valuable internet genes and extensive commercial resources to Xiaoyu Yingtong, indicating a potential strategic shift towards high-growth areas such as new media marketing, AIGC content generation, and SaaS services [1] - The board of Xiaoyu Yingtong expresses confidence that Chen's leadership will create new opportunities for the company and warmly welcomes his joining [1]