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独家丨坦克300商品总监于善春已离职,赵鹏飞接任
雷峰网· 2025-09-05 00:34
Core Viewpoint - The Tank brand is facing challenges with talent retention and declining sales, while also planning new product developments to maintain market competitiveness [2][7][9]. Group 1: Talent Movement - The Tank 300's product director, Yu Shanchun, has left Great Wall Motors to join FAW Hongqi as a product leader [2]. - Yu will lead the development of off-road vehicles for the Hongqi brand after his transition [4]. - The Tank brand has seen several key personnel departures, including CMO Cui Zhuojia, indicating a potential talent drain [6]. Group 2: Sales Performance - From January to July this year, the Tank brand's domestic sales decreased by 10.5%, totaling 97,000 units [7]. - The brand's sales target for the year is 240,000 units, with current completion just over 40% [7]. Group 3: Product Development - The Tank 300 has been the mainstay of the brand's sales since its market launch in 2020, with minimal changes to its exterior design [7]. - The Tank 300 family now includes various powertrain options, such as gasoline, diesel, and Hi4-T new energy versions [8]. - A new Hi4-Z off-road model is in the planning stages and will be launched in due course [9]. Group 4: Market Positioning - FAW Hongqi has announced its entry into the rugged off-road vehicle market, showcasing its first concept vehicle at the Shanghai Auto Show [5]. - The upcoming Hongqi off-road vehicle will feature extended-range power, four motors, and three differential locks, with a 0-100 km/h acceleration time of around 4 seconds, expected to launch in 2026 [5].