Group 1 - The Jilin University Automotive Engineering College is hosting its third grassland music festival themed "Youth, Great Potential" on June 10, featuring performances from various student groups [1] - Hongqi brand is participating in the event to promote its youth-oriented product lineup, including electric and hybrid models, and offering exclusive purchase discounts for students [4][6] - The festival will culminate in a drone show featuring 1,500 drones, showcasing elements like the portrait of Hongqi's first factory director and the Jilin University emblem, symbolizing the blend of technology and aesthetics [4][8] Group 2 - Hongqi's collaboration at the festival reflects its ongoing "brand youthfulness" strategy, targeting young consumers with products priced between 150,000 to 250,000 yuan [6] - The brand has engaged young ambassadors, such as world champion table tennis player Sun Yingsha, and initiated various promotional activities to integrate its brand philosophy into significant moments for young students [6] - Since the launch of its large drone exhibition in August 2024, Hongqi has showcased its ambitions as a representative of Chinese automotive brands across seven cities, aiming to nurture new talent in the automotive industry [8]