据悉，兵秀日化在"白云山维一植物精油""红景天精氨酸胶囊"等产品的宣传资料和产品解读中宣称上述 产品具有"淡斑美白""提高自身的免疫力""抗辐射、抑制癌细胞"等功效，并向中老年消费者进行宣传销 售，不能提供相关证据，证明宣传内容真实性，存在虚假宣传行为。依据相关法律法规，责令其停止违 法行为，并处20万元罚款。 北京商报讯（记者 王寅浩 宋雨盈）10月29日，国家市场监督管理总局公布老年人药品、保健品虚假宣 传典型案例，抚州市东乡区兵秀日化用品经营部（以下简称"兵秀日化"）因虚假宣传被江西省抚州市东 乡区市场监管局查处。 ...

Core Viewpoint - The article discusses the enforcement actions taken by market regulatory authorities in various regions of China against companies engaging in false advertising and misleading promotions targeting elderly consumers, particularly in the health and wellness sector [1]. Group 1: Case Summaries - Beijing Kao Century Department Store was found guilty of falsely advertising regular eggs as "selenium-rich eggs" and misrepresenting a product's origin and benefits, leading to a fine of 120,400 yuan [2][3]. - A-Huan Network Technology (Suzhou) Co., Ltd. was penalized for promoting health products with unproven disease treatment claims, resulting in a fine of 250,000 yuan [5][6]. - Chuzhou Yueqiang Medical Consulting Co., Ltd. was fined 200,000 yuan for exaggerating the effects of a health product in its promotions [9][10]. - Dongxiang District Bingxiu Daily Chemical Products Store was fined 200,000 yuan for making unsubstantiated health claims about its products [12][13]. - Guan County Yixin Convenience Supermarket was fined 60,000 yuan for misleading advertising of ordinary food products as having extensive health benefits [15][16]. - Guangzhou Kang'ermei Health Information Consulting Co., Ltd. faced a fine of 250,000 yuan for falsely claiming that its health products could treat diseases [18][19]. - Sichuan Ruikang Home Health Management Co., Ltd. was fined 16,000 yuan for promoting a health product with unverified disease treatment claims [21][22]. Group 2: Legal Basis and Penalties - The actions taken against these companies were based on violations of the Anti-Unfair Competition Law, the Advertising Law, and the Consumer Rights Protection Law, with penalties including fines and orders to cease illegal activities [3][6][10][13][19][22]. - The fines imposed varied by case, with amounts ranging from 16,000 yuan to 250,000 yuan, reflecting the severity of the violations and the potential harm to consumers [3][6][10][13][19][22]. Group 3: Analysis of Cases - The cases highlight a trend of targeting elderly consumers, who may have limited ability to discern misleading information, through deceptive marketing practices [4][7][11][14][20][23]. - The enforcement actions serve as a deterrent to other businesses, aiming to protect consumer rights and maintain market order, particularly in the health and wellness sector [4][7][11][14][20][23].

Core Insights - The health food industry is experiencing significant growth driven by innovation, with the FFI2025 Food Formula Innovation Forum highlighting future trends in functional foods [1] - Guangzhou Baiyunshan Weiyi Industrial Co., Ltd. showcased its star product, the Dendrobium officinale probiotic solid beverage, which won the "2025 Innovation Exploration Award" through expert evaluation and consumer voting [1][3] Group 1 - The Dendrobium officinale probiotic solid beverage combines traditional medicine and modern probiotic technology, meeting diverse health needs of modern consumers [3] - The expert panel praised the product for its innovative formula that integrates traditional wisdom with modern scientific logic, setting a benchmark in the probiotic market [3] Group 2 - Dendrobium officinale has a long history of medicinal use, documented in ancient texts like "Compendium of Materia Medica," and modern pharmacological studies confirm its health benefits due to over 30 active substances [5] - The company selected the AB21 composite probiotics, which include Lactobacillus plantarum and Lactococcus lactis, achieving a perfect blend of traditional medicine and modern probiotic technology [5] Group 3 - The forum reinforced the "scientific formula" concept of the Dendrobium officinale probiotics, reflecting the company's commitment to quality and consumer health, while promoting a healthy lifestyle [7] - As a key member of the Guangzhou Pharmaceutical Group's health industry, the company leverages its billion-level industrial ecosystem to meet consumer demands with a range of popular health products [7] - The company aims to continue its focus on "technology and traditional Chinese medicine," investing in the modernization and scientific research of traditional health culture to provide innovative and practical health solutions [7]