以下文章来源于温度纪 ，作者温度纪 温度纪 . 有温度更有态度 五年时间，这座务实的城市，成为小演员的梦想重生之地。 线上人人都想争抢下一块蛋糕，而在线下，郑州已经先声夺人。 在这场席卷影视行业的变革之中，郑州作为新的产业中心之一，过去一年，这里的短剧拍摄数量跑赢横店，成为全国第二的短剧 制作重镇。 这座以"富士康"闻名的人口大市，本身并无多少影视基因，正在短短数年之内崛起，成为无数边缘十八线"男配女配"的梦想重生 之地。 "恶毒女配"的演员梦 鹅蛋脸，尖下颌，一双锐利的眼睛，眼尾妩媚上扬。轻熟气质的张鑫淼，一直是选角导演偏爱的"恶毒女配"。 短剧的资深观众把短剧圈称为"短国"。而深谙短剧套路的观众早就默认，在短国，手眼通天的不是各路霸总，而是"恶毒女配"。 在故事前半段，她们惹是生非、挑拨离间，却总能得到"睁眼瞎"男主的偏袒。在故事后半段，她们又能第一时间偷听到主角的秘 密，设套陷害，密谋犯罪。即便阴谋败露，被关进监狱，但只要剧情没到最后十分钟，她们总能有如神助，顺利逃脱。 文 ｜ 何惜金 编辑 ｜ 路子甲 来源｜ 温度纪（ID：wenduji0401） 封面来源 ｜ unsplash 昔日被嘲的微短剧，拿 ...

Core Insights - The micro-short drama market is projected to reach 50.5 billion yuan in 2024, surpassing the total annual box office revenue [1] - The rapid growth of the micro-short drama sector is evidenced by a monthly active user base of 173 million and a year-on-year growth rate of 220.3% for the Hongguo free short drama app [1] - Zhengzhou has emerged as a new production hub for short dramas, surpassing Hengdian in the number of short dramas produced, becoming the second-largest production center in the country [1] Industry Trends - The rise of micro-short dramas has led to increased competition among platforms, with major players like iQIYI and Youku launching dedicated micro-short drama apps [1] - The shift from paid to free short dramas has attracted a younger audience, changing the demographic landscape of viewers [11] - The content of micro-short dramas is increasingly influenced by web literature, with a significant number of web authors transitioning to scriptwriting for short dramas [8][9] Regional Development - Zhengzhou's growth in the short drama industry is likened to the success of Foxconn, benefiting from a large pool of young labor and lower production costs [6][7] - The city offers a diverse range of filming locations, from modern urban settings to traditional rural scenes, making it attractive for various genres [8] - The transportation infrastructure in Zhengzhou facilitates easy access to surrounding cities, enhancing its appeal as a filming location [8] Actor Experience - Actors in Zhengzhou, like Zhang Xinmiao, have found opportunities in the micro-short drama sector, with higher daily wages compared to major cities like Beijing [5] - The fast-paced nature of short drama production requires actors to adapt quickly, often leading to a more exaggerated style of performance [4][12] - The increasing quality of scripts and production values in short dramas reflects a trend towards more sophisticated storytelling, moving away from clichéd character tropes [12][13]

一、5月微短剧大盘总览：大盘消耗超22亿，41部新剧闯入TOP50 △来源：ADXray行业版；DataEye短剧观察制图 据DataEye短剧观察统计，5月微短剧大盘共消耗22.62亿，较上月上涨近8%。截至目前，2025年，微短剧大盘累计消耗110.29亿。 △来源：ADXray行业版；DataEye短剧观察制图 从作品热度来看，TOP2热力值大幅领先。榜首《那年阳光正好》5月热力值超4200W。该剧5月4日开始投放，5月共25次闯入DataEye微短剧热力榜，其中 2次登顶榜单。 榜二《出手》5月热力值超3800W。该剧5月18日开始投放，5月共12次登上DataEye微短剧热力榜，其中共2次登顶。 值得注意的是，5月微短剧整体投放热度走高。在投小程序微短剧中，共有41部5月热力值超1000W，较上期提升10部。其中9部微短剧热力值超2000W。 △来源：ADXray行业版；DataEye短剧观察制图 从关联方来看，番茄、河马、麦芽、九州 等公司表现较为活跃，5月DataEye微短剧热力榜百强榜中 ，番茄占32席，河马占17席，麦芽占15席，九州占13 席。 △来源：ADXray行业版；DataEye短 ...

Core Insights - The article discusses the evolving landscape of mobile internet usage, highlighting a shift towards "stock competition and incremental innovation" as the industry matures [9][10]. User Behavior and Trends - As of January 2025, the average number of apps used per user is 28.7, with a total usage time of 171.4 hours and 2487.9 interactions per month, indicating a slight increase in app usage but a rare decline in interaction frequency [12][14]. - The growth in active users is shifting from traditional sectors like e-commerce and finance to emerging fields such as AIGC (Artificial Intelligence Generated Content), smart home technology, and vehicle services, with AIGC seeing a remarkable 244.7% year-on-year growth [15][14]. Industry Competition Dynamics - By February 2025, nearly half of the mobile internet sectors are dominated by the top three players, capturing over 80% of the traffic, reflecting a highly concentrated competitive environment [18][20]. - The competition is intensifying, particularly in the AI sector, where new and existing players are rapidly vying for user attention, exemplified by the significant user growth of platforms like DeepSeek [3][18]. Strategic Implications for Platforms - Platforms are increasingly adopting refined operational strategies to retain users and prevent traffic loss, particularly in competitive sectors like e-commerce, where platforms like Taobao, Pinduoduo, and JD.com are in constant user battle [22][23]. - The article emphasizes the importance of tracking user migration patterns and behaviors to optimize user retention strategies and enhance market competitiveness [20][29]. Emerging Opportunities - The rise of short-form content and AI-driven applications is creating new engagement opportunities, with platforms like Douyin and JD.com seeing significant user overlap and growth in their respective app ecosystems [33][41]. - The integration of AI models into various sectors, including automotive, is driving innovation and user engagement, with notable increases in active vehicle numbers among leading manufacturers [51][47].