Core Viewpoint - The company "Mingming Hen Mang" is advancing its IPO process in Hong Kong, aiming to become the first stock in the snack retail sector in the region, with a strong growth trajectory and significant sales figures [1][2]. Sales Performance - For the first half of the year, the company's sales (GMV) exceeded 41 billion yuan, marking a nearly 90% increase, with revenue reaching 28.124 billion yuan and net profit surpassing 1 billion yuan, up over 265% [2]. - The revenue from "Zero Snacks Hen Mang" was 11.796 billion yuan, while "Zhao Yiming Snacks" exceeded 16 billion yuan, with the latter accounting for 56.3% of brand GMV [4]. Store Expansion - The company operates two major chain brands and has aggressively expanded its store count, reaching 20,000 stores by September, an increase of over 5,600 stores in just nine months [6][7]. - As of June, "Zero Snacks Hen Mang" had 7,594 stores, nearly doubling in one and a half years, while "Zhao Yiming Snacks" grew to 9,189 stores, an increase of 6,550 stores [5]. Product Strategy - The average SKU count per store is at least 1,800, which is about twice the industry average, with an average of 100 new products launched monthly [6]. - The company emphasizes bulk and small packaging products, which account for nearly 40% of its offerings, reducing customer trial costs and encouraging repeat purchases [12]. Profitability Enhancement - The overall gross margin has increased from around 7.5% to 9.3% in the first half of the year, with "Zero Snacks Hen Mang" achieving a gross margin of 9.6% [13]. - The company benefits from direct sourcing from manufacturers, eliminating middlemen and shortening supplier payment periods, resulting in prices approximately 25% lower than similar products in offline supermarkets [9]. Supply Chain and Logistics - The management is focusing on strengthening supply chain capabilities, having established 40 warehouses to ensure efficient distribution within a 300-kilometer radius [17]. - The company plans to use part of the IPO proceeds to develop its own brand products and enhance logistics infrastructure, including a smart logistics industrial park [18][19]. Financial Position - As of June, the company had nearly 2.4 billion yuan in cash, with net current assets increasing to 2.827 billion yuan, and a net operating cash flow of approximately 1.4 billion yuan for the first half of the year [19].