10月10日，华与华营销咨询有限公司董事长华杉在微博发文称"鸣鸣很忙"抄袭华与华"鲜啤30公里"创意 设计。 【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不 对所包含内容的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考，并请自行承担 全部责任。邮箱：news_center@staff.hexun.com 华杉直言表示，"现在这些公司对华与华的创意设计都是一个态度：公开骂，悄悄学，偷偷抄！" 据了解，湖南鸣鸣很忙商业连锁股份有限公司成立于2019年12月12日，法定代表人为晏周，总部位于湖 南省长沙市，主营食品销售、城市配送运输等经营领域。前身为湖南零食很忙商业连锁有限公司（2024 年5月更名），旗下"零食很忙"（2017年创立）与"赵一鸣零食"（2019年创立）于2023年11月战略合 并，形成双品牌运营格局。 A 1 短保鲜啤 口感新鲜 锁鲜30天 德式小麦鲜啤酒 只用麦芽/酵母/啤酒花/水酿造 30天低温锁鲜 不过滤 不稀释 | 口感佳 AH @ 22.1 P Z 精度 >4.5%VB 净含量新 6 @华杉2009 ...

今天分享的是：品牌运营：赵一鸣品牌多维度深度解析-数说故事 报告共计：15页 《赵一鸣品牌多维度深度解析-数说故事》由Social Research发布，基于2025年3月25日-9月25日社媒数据，从品牌发展、调性、营销、内容、舆情等维度剖 析量贩零食领军品牌赵一鸣。品牌起源于2019年江西宜春，由赵定创立，2023年与零食很忙战略合并，2024年集团更名为鸣鸣很忙并实现万店规模，2025年 9月门店超2万家，主打量贩模式，SKU超2000种，每月上新100余种，价格低至市面三分之一，聚焦三四五线城市下沉市场，还推出"赵一鸣省钱超市"拓展 至百货日化等品类，2023年曾获黑蚁资本领投、良品铺子跟投的1.5亿元A轮融资。品牌调性年轻潮流，以"不玩套路真便宜"为Slogan，愿景是"让中国老百 姓实现零食自由"，通过直供供应链降本让利消费者与加盟商，但存在加盟商盈利质疑（如用户反馈毛利低、成本高）及员工待遇问题（工作强度大、无故 开除）。近半年营销上，5月"6.1愿望成真节"邀林一代言、设高价值奖品，抖音互动量破1124万，微博/抖音NSR达97%/94%；6月"怀集水灾哄抢事件"致舆 情骤降（B站NSR -6 ...

Group 1 - The threshold for entering the "2025 China Private Enterprises Top 500" has increased to 27.023 billion yuan, with Hunan Mingming Henmang Commercial Chain Co., Ltd. making the list [1] - The total net profit of the top 500 private enterprises amounts to 1.8 trillion yuan, with an average net profit of 360.5 million yuan, reflecting a growth of 6.48% [1] - The total assets of these enterprises reach 51.15 trillion yuan, with an average asset value of 10.23 billion yuan, showing a growth of 2.62% [1] Group 2 - 52.24% of the listed enterprises have introduced strategic investors, while 37.31% have attracted financial investors, and 33.33% have engaged industrial investors [1] - Among the top 500 enterprises, 73.86% have brought in private capital, 57.52% have included state-owned capital, and 32.68% have attracted foreign capital [1] - There are 194 enterprises among the top 500 that actually control 273 A-share listed companies [1] Group 3 - Hunan Mingming Henmang has submitted a listing application to the Hong Kong Stock Exchange on April 28, 2025 [1] - The company, headquartered in Changsha, Hunan Province, focuses on food sales and urban distribution, with a strategic merger of its brands "Snacks Very Busy" and "Zhao Yiming Snacks" in November 2023, aiming for a dual-brand operation [1] - The retail revenue for 2024 is projected to reach 55.5 billion yuan [1][2] Group 4 - In December 2023, the company received a strategic investment totaling 1.05 billion yuan from Haoxiangni and Yanjin Puzhi [2] - The company plans to exceed 10,000 stores nationwide by June 2024 and surpass 15,000 stores by January 2025 [2]

Core Viewpoint - The article discusses the strategic merger of "零食很忙" and "赵一鸣零食," forming "鸣鸣很忙," which is positioned as the largest retail player in China's snack and beverage market, with a focus on expanding product categories and market reach [1][3]. Market Overview - The Chinese snack and beverage retail market is projected to grow to RMB 4.9 trillion by 2029, with a compound annual growth rate (CAGR) of 5.8% from 2024 to 2029. The growth in lower-tier markets is expected to outpace higher-tier markets, with a CAGR of 6.8% compared to 4.1% [1]. - The market share in the snack retail sector is fragmented, with "鸣鸣很忙" holding a 1.5% market share, slightly ahead of its closest competitor, 万辰集团, at 1.4% [4][5]. Business Model and Expansion - "鸣鸣很忙" operates primarily through a franchise model, with 99.9% of its stores being franchises, generating approximately 98.8% of its revenue from franchise sales [6][8]. - The company aims to enhance its bargaining power through increased store numbers, which is expected to lower prices by 10% compared to competitors [8]. Financial Performance - The company reported a GMV of RMB 55.5 billion in 2024, with a total of 14,394 stores across 28 provinces, focusing heavily on lower-tier cities [11]. - Despite achieving a significant GMV, the average GMV per transaction has been declining [11]. - The net profit for 2024 reached RMB 8.34 billion, marking a 284% increase year-on-year, indicating strong profitability compared to industry peers [14][15]. Supply Chain and Operational Challenges - The company has established 36 warehouses, allowing for efficient distribution within a 300 km radius, but faced supply chain issues leading to stockouts in 300 stores due to a warehouse system failure [16][17]. - The inventory turnover days are reported at 11.6 days, which is significantly better than competitors, indicating strong supply chain management [16]. Product Strategy - The business model focuses on a mix of branded and private label products, with private label products contributing significantly to profitability due to higher margins [18]. - The company has faced challenges related to product quality control, with complaints about food safety issues [18]. Future Directions - The company plans to expand into discount supermarkets and develop its own brands, aiming to diversify its product offerings beyond snacks [19][20]. - There are concerns regarding the sustainability of its growth model, especially with recent shareholder exits and significant dividend payouts prior to the IPO [20].

Core Viewpoint - Hunan Mingming Hen Mang Commercial Chain Co., Ltd. has officially submitted its IPO application to the Hong Kong Stock Exchange, following the merger of its brands "Snacks Are Busy" and "Zhao Yiming Snacks" in November 2023 [2][5]. Group 1: Company Overview - Mingming Hen Mang was formed by merging "Snacks Are Busy," founded in March 2017, and "Zhao Yiming Snacks," established in January 2019 [2]. - As of December 31, 2024, the company operates 14,394 stores across 28 provinces in China, with approximately 58% located in county and town areas [2]. - The company focuses on a "volume sales model," achieving a GMV of 55.5 billion RMB in 2024 and over 1.6 billion transactions throughout the year [2]. Group 2: Financial Performance - The company reported revenues of 4.29 billion RMB in 2022, 10.30 billion RMB in 2023 (a 140.2% year-on-year increase), and 39.34 billion RMB in 2024 (a 282.17% year-on-year increase), resulting in a compound annual growth rate of 203% [10]. - Adjusted net profits for the past three years were 0.81 billion RMB, 2.35 billion RMB, and 9.13 billion RMB, with corresponding net profit margins of 1.89%, 2.28%, and 2.3% [10]. - The company’s total assets reached 101.68 billion RMB in 2024, with a debt-to-asset ratio of 43.67% [13]. Group 3: Management Team - The management team includes nine directors, with five executive directors led by Chairman and CEO Yan Zhou, and CFO Wang Yutong, who has extensive experience in financial management and investment [6][8]. - Wang Yutong joined the company in August 2023 and has a background in investment banking, having previously worked at Huaxing Capital and co-founded Mingyue Capital [8][10].

Investment Rating - The report does not explicitly provide an investment rating for the industry or the specific company Core Insights - The snack retail industry is experiencing rapid growth, with the leading company, Mingming Hen Mang, projected to achieve a GMV of 55.5 billion yuan in 2024, capturing a market share of 1.5% [1][11] - The industry has evolved through three distinct phases: 2010-2019 was a period of exploration, 2020-2022 saw rapid expansion driven by digital supply chain improvements, and 2023 onwards marks a consolidation phase with major players like Mingming Hen Mang and Wancheng Group emerging as leaders [2][21] - The snack retail sector is characterized by low gross margins around 10%, high inventory turnover, and minimal accounts payable periods, which differentiates it from traditional retail formats [3][26] Summary by Sections Company Overview - Mingming Hen Mang is the largest snack retailer in China, with a revenue of 39.34 billion yuan and a net profit of 830 million yuan in 2024, reflecting year-on-year growth of 282.2% and 283.4% respectively [1][11] - The company operates primarily through franchise stores in lower-tier cities, with a growing presence in second-tier cities [1][11] - The ownership structure is concentrated, with the actual controllers holding 62% of voting rights [12][14] Industry Development - The snack retail industry is projected to reach a market size of 3.738 trillion yuan in 2024, with a compound annual growth rate (CAGR) of 5.7% expected from 2025 to 2029 [18][19] - The market share of specialized stores is increasing, with a forecasted GMV of 419 billion yuan for 2024 [19] - The industry is witnessing a shift towards a dual-leader structure, with Mingming Hen Mang and Wancheng Group dominating the market [2][24] Comparison with Traditional Retail - Snack retail operates on a low-margin model, with gross margins around 7-10%, significantly lower than traditional supermarkets [3][26] - The operational efficiency is high, with inventory turnover days for Mingming Hen Mang averaging around 11.5 days, which is much lower than traditional retail formats [36][39] - The accounts payable turnover days are also significantly lower, indicating strong negotiation power with suppliers [36][37] Future Outlook - The report anticipates the number of snack retail stores to reach 70,000 to 80,000, supported by the advantages in supply chain and brand management [4][41] - The company plans to enhance its supply chain capabilities and product development, including the establishment of more warehouses and a cold chain logistics system [19][20] - The down-market potential remains strong, with a significant portion of stores located in lower-tier cities, which are expected to continue driving growth [44]

Core Viewpoint - Hunan Mingming Hen Mang Commercial Chain Co., Ltd. (referred to as "Mingming Hen Mang") has submitted its prospectus for an IPO on the Hong Kong Stock Exchange, with Goldman Sachs and Huatai International as joint sponsors [1][3] Company Overview - Mingming Hen Mang operates brands including "Snacks Hen Mang" and "Zhao Yiming Snacks," with the former founded in March 2017 and the latter in January 2019 [3] - The two companies merged in late 2023 to form Mingming Hen Mang Group, with Zhao Yiming serving as Vice Chairman and Executive Director, and Yan Zhou as Chairman and General Manager [3] - As of December 31, 2024, Mingming Hen Mang has established a network of 14,394 stores, with a projected GMV of approximately 55.531 billion yuan for 2024 [3] Shareholder Activity - Prior to the IPO, several shareholders of Mingming Hen Mang have transferred their stakes, including A-share listed company Yanjinpuzi, which sold its entire stake for 360 million yuan after investing 350 million yuan in a B-round financing in December 2023 [5] - Zhao Yiming's control over Mingming Hen Mang is approximately 22.69% through Yichun Bird's Nest, while Yan Zhou holds 25.75% of the company [16][19] - Zhao Yiming's stake transfer activities have raised questions about the actual cash-out amount, with the company acknowledging a cash-out of less than 100 million yuan, while calculations suggest it could exceed 565.656 million yuan [15][22]

Core Viewpoint - The article discusses the upcoming IPO of Hunan Mingming Hen Mang Commercial Chain Co., Ltd., which operates popular snack brands "Lingshi Hen Mang" and "Zhao Yiming Snacks," highlighting the competitive landscape and growth potential in the snack retail industry in China [2][3][7]. Company Overview - Mingming Hen Mang has over 14,000 stores across China, backed by prominent venture capital firms such as Sequoia China and Black Ant Capital [3][9]. - The company was formed through the merger of two leading snack brands, Lingshi Hen Mang and Zhao Yiming Snacks, which had previously engaged in fierce competition [2][7]. Business Model - The operational model of Mingming Hen Mang focuses on "downstream" market penetration and a franchise system, with approximately 58% of its stores located in county and town areas [9]. - The company generates most of its revenue (99.5%) from selling products to franchisees and direct stores, with only a small portion coming from franchise service fees [9]. Financial Performance - The revenue for Mingming Hen Mang was reported at 4.29 billion RMB in 2022, 10.30 billion RMB in 2023, and projected to reach 39.34 billion RMB in 2024, reflecting year-on-year growth rates of 140.2% and 282.2% respectively [10][12]. - The adjusted net profit for the same years was 0.81 billion RMB, 2.35 billion RMB, and 9.13 billion RMB, indicating a compound annual growth rate of 234.6% [10][12]. Market Position - Despite rapid growth, Mingming Hen Mang holds only a 1.5% market share in a highly competitive snack retail sector, facing pressure from established brands and similar business models [15]. - The company has a low gross margin, maintaining a gross margin rate of 7.5% to 7.6% from 2022 to 2024, with a net profit margin increasing from 1.7% to 2.1% [13][14]. Industry Context - The article highlights the significance of Hunan province in the snack food industry, noting that it contributes to a substantial portion of China's snack food production and has produced several successful snack brands [17][19]. - The competitive landscape includes other notable Hunan-based brands that have successfully gone public, reinforcing the region's reputation as a hub for snack food innovation and entrepreneurship [17][18].

从 40 ㎡小店起步，到 1.5 万家门店、年销 555 亿，占据全国量贩零食市场 28.6% ，零食巨头 " 鸣鸣很忙 " 正冲刺港股 IPO 。 今天带大家看看这匹零食界的黑马。 详情请戳视频 以上就是本期全部内容，如果您想了解更多 最新 企业 动态， 欢迎登录 睿兽分析 查看，解锁 赛道 图谱 以及 行业报告 。 4月28日，湖南鸣鸣很忙商业连锁股份有限公司向港交所递交招股书，计划以"零食很忙"和"赵一鸣零 食"双品牌登陆资本市场。 招股书显示，公司2024年实现门店零售额555亿元，全年交易超16亿笔，已是中国最大休闲零食连锁零售 商。 ...

Core Viewpoint - The article discusses the IPO submission of Hunan Mingming Hen Mang Commercial Chain Co., Ltd. (Mingming Hen Mang), highlighting its rapid growth and unique business model in the food and beverage retail sector in China [1][2]. Group 1: Company Overview - Mingming Hen Mang is a leading food and beverage retailer in China, formed by the merger of two brands: "Snacks Hen Mang" and "Zhao Yiming Snacks" [3]. - The company operates a unique volume-based retail model, focusing on innovative product development and a strong in-store experience [3]. - As of the end of 2024, Mingming Hen Mang has a network of 14,394 stores, with approximately 58% located in county towns and rural areas, covering 66% of all counties in China [3]. Group 2: Financial Performance - In 2024, Mingming Hen Mang recorded a Gross Merchandise Volume (GMV) of RMB 55.5 billion, with over 1.6 billion transactions, making it the largest chain retailer in China's snack food sector [4]. - Revenue from 2022 to 2024 showed significant growth: RMB 4.286 billion in 2022, RMB 10.295 billion in 2023, and RMB 39.344 billion in 2024 [5]. - The core revenue source is from selling goods to franchisees, accounting for approximately 99% of total revenue during this period [5]. Group 3: Profitability Metrics - The gross profit for Mingming Hen Mang increased from RMB 319 million in 2022 to RMB 2.999 billion in 2024, with net profits rising from RMB 72 million to RMB 829 million in the same period [5]. - The adjusted net profit margins were 1.9% in 2022, 2.3% in 2023, and remained at 2.3% in 2024, indicating stable profitability [6]. Group 4: Inventory and Goodwill Concerns - The company has experienced rapid inventory growth, with inventory values reaching RMB 2 billion in 2022, RMB 6.32 billion in 2023, and RMB 16.74 billion in 2024 [7]. - Goodwill recorded was zero in 2022, RMB 2.25 billion in 2023, and remained at that level in 2024, primarily due to the acquisition of Zhao Yiming [7]. Group 5: Dividend and Shareholder Structure - Mingming Hen Mang declared a dividend of RMB 300 million to shareholders in March 2025, with significant portions of cash dividends flowing to the founders [8][10]. - As of April 2025, the ownership structure shows that the founders hold substantial voting rights, with Yan Zhou controlling 25.75% directly and additional percentages through various holding platforms [8][9].