Core Viewpoint - Yan'an Airport integrates the revolutionary spirit into its aviation services, embodying the principle of "People's Aviation for the People" while promoting red tourism and enhancing passenger experience [1][5]. Group 1: Service Innovation - The airport has introduced a "First Ride + Red Cultural Tourism" service model, creating a warm service experience and immersive spiritual engagement for travelers [1][2]. - The proportion of first-time passengers increased from 3.7% in 2023 to 12.5% in 2024, highlighting the growing interest in red tourism [2]. Group 2: Cultural Integration - A "Red Micro Classroom" service system has been established, allowing professional guides to educate passengers about the history and significance of the Yan'an spirit during their waiting time [2]. - The airport features over 200 red-themed books in the reading area and offers themed meals that evoke memories of self-reliance and hard work [3]. Group 3: Customer-Centric Services - The airport has developed a "Five Heart Service" system to address the needs of first-time travelers, including personalized assistance and health plans for elderly passengers [3]. - A real-time flight information sharing mechanism has been implemented to ease the concerns of family members waiting for passengers [3]. Group 4: Economic and Community Impact - The airport's collaboration with tourism departments has led to a "Three Ones" initiative, providing first-time passengers with 15 discounts, resulting in a 34% increase in surrounding passenger flow during the summer of 2024 [4]. - The sales of local products, including intangible cultural heritage items, have seen a 15% year-on-year increase, contributing to the local economy [4]. Group 5: Standardization and Recognition - The creation of a "First Ride Service Standardization Manual" has formalized the airport's service practices, ensuring that the red spirit is integrated into various operational processes [4]. - The airport's security team has been recognized as an advanced demonstration group for first-time passenger services in Northwest civil aviation, affirming its commitment to the Yan'an spirit [4].