Group 1 - The core viewpoint highlights the rising trend of domestic "trendy" products, with traditional brands and intangible cultural heritage products gaining popularity among young consumers due to cultural heritage and innovative expression [2][3] - A survey indicates that 85.79% of consumers are willing to pay for domestic products, with nearly half being attracted by "Chinese-style design" [2] - Traditional brands are innovating not only in product offerings but also in consumption scenarios and models, exemplified by a dairy group's "Modern Smart Health Valley" tourism site that combines a smart factory with a recreational space for visitors [2][3] Group 2 - The dairy group reported receiving over 1 million visitors last year, showcasing the effectiveness of immersive experience spaces and the integration of live streaming, AI, and e-commerce [3] - Traditional brands and intangible cultural heritage are exploring consumer potential through scene reconstruction, digital empowerment, cross-industry integration, and community-based operations [3] - The integration of traditional cultural elements into trendy products provides a new presentation form for traditional culture and injects unique cultural connotations for modern consumers [3]